• Led the DTC business for 2 menswear brands, including the custom luxury clothier David August and ready-to-wear contemporary start-up August McGregor, a joint venture with MMA fighter Conor McGregor• Responsible for managing a lean $1.2M budget supporting 2 brands spanning acquisition and retention efforts, influencer marketing, in-house photography, and content generation, as well as freelance contributors• Managed the successful launch of the August McGregor brand, producing the brand narrative, generating content for campaign development, defining positioning, refining merchandising based on demo insights, and managing collaborations and licensing programs, securing a 115% revenue growth by Y2• Focused on up weighting the merchandise offering and capitalizing on viral PR campaigns to deliver a 400% growth in e Commerce sales of the David August brand within 6 months• Optimized publicity with Conor McGregor to increase the visibility of the August McGregor brand, resulting in more than 5B impressions at the launch• Launched a digital campaign to support the organization’s first step into ready-to-wear, maintaining daily social media activities with over 500K followers, driving the 2nd-largest channel to the site• Implemented an e-Commerce platform and made select tech-stack enhancements, directly providing all content assets, emails/SMS, Loyalty, Social, and Display channels, generating a 124% increase in conversion rates• Strategically managed a modest digital ad spend with an achieved average of 700%+ ROAS spanning multiple channels, including retargeting, paid search, paid social, and display

• Reported to the Vice President of Marketing and collaborated with the brand and division Presidents, DTC Retail, Merchandising, EMEA, Wholesale and Finance teams, overseeing the domestic retail and integrated marketing operations for the $165M premium denim brand 7 For All Mankind• Oversaw project management of the 360-degree marketing programs spanning multiple channels, including wholesale, direct-to customer, and international markets• Directed the launch of customer loyalty campaigns for flagship retail locations, resulting in $500K in revenue within 3 months• Leveraged expertise to direct the internal team responsible for the CRM strategy and DTC implementation, establishing a roadmap for retail locations, generating $650K in 3 months• Responsible for the management of the retail team in the delivery of customer acquisition and retention programs, as well as overseeing the development of retail marketing strategies supporting 50 domestic retail stores and 10 off-price locations• Selected to partner with Design, Merchandising, and Retail, leading all heads of business to support go-to-market strategies, ensuring seamless domestic and international customer experience

• Recruited as an interim Retail Marketing Manager with a significant obstacle of a 55% budget reduction, delivering a strategy that produced a substantial win for the organization and was selected to spearhead additional initiatives, ultimately becoming the Senior Retail and Integrated Marketing Manager.

• Leveraged extensive experience in multi-industries to provide marketing consulting services for a vast range of clients running in sizes from startups to multi-million-dollar companies• Served as the Interim Marketing Director for Trina Turk, a $75M apparel brand, spearheading fresh editorial content strategies, expanding menswear display space in premium retail locations, and enhancing email marketing endeavors, culminating in a 25% surge in menswear sales.• Responsible for copywriting and public relations for Geffen Design, a reputable Southern California furniture manufacturer and supplier• Created and led a strategic social media marketing campaign, supporting Love Craft Leather custom footwear business• Oversaw the copywriting and establishment of a Squarespace portfolio site for interior designer Luci Iwasaki Designs• Represented LuStar International and produced a VRBO prototype marketing strategy, generating $75K within the first year• Provided Vanessa Gonzalez Events with strategic direction and guidance concerning marketing and business development for a special event production company

• Performed as the Director of Marketing and Public Relations for the prestige beauty and luxury intimates apparel startup focused on the European experience of a woman’s boudoir• Responsible for establishing the Marketing function, as well as successfully leading a pivot in business fabrication, utilizing storytelling to secure brand cohesiveness• Secured successful partnerships and sampling programs for brand awareness and incremental revenue, including Goop X Birchbox, generated $750K in the first year through DTC and wholesale channels

• Oversaw the launch of the most prominent Latino city/regional publication in the country, directing the Marketing and Sales team in activating critical ad programs and experiential events that resulted in $1M+ in incremental revenue in the first 24 months• Developed a business plan focused on the dynamic emerging market, incorporating national advertisers such as Johnny Walker, BMW, Tiffany’s, Target, and Sephora, supporting the entire market and PR effort

• Led brand development and talent management for namesake principal, FF&E product marketing, release of first monograph book, press tour, studio's RFP and award submissions, resulting in several trade publication cover stories, project awards and leading architect's induction of the Interior Design Hall of Fame and AIA College of Fellows