Melissa Monteith Email & Phone Number

Kirkland, WA, US

Everett, Washington, United States

Everett, WA

• Marketing point of contact for top Retail accounts including Amazon and Lowe’s.
• Manage a 4-person strategic & tactical team to expand the Amazon product catalog offering to over 3,000 SKUs and align advertising strategies across 6 brands and 50 product and brand campaigns.
• While managing a $500k annual budget, improved Amazon’s marketing campaign ROI KPI from 5:1 (2018) to 30:1 (2020) through keyword optimization and product content enhancements; resulting in 30% reduction in ad.
• Drove strategic advertising initiative to increase New-To-Brand (NTB) customer sales from 60% to 84% YoY.
• Leveraged A/B testing of our enhanced content on product detail pages which drove a 9% higher conversion rate.2020 U.S. Business Leader for Global Product Information Management (PIM) solution – Selected to lead team.

Everett, WA

• Constructed marketing strategies for multiple touchpoints throughout the customers’ buying journey.
• Through multiple iterations, developed targeted messaging to drive awareness to acquire new customers and sustainment to drive engagement and growth across three global brands.
• Executed A/B testing of messaging, images, to choose most effective campaign and digital landing page format and ad performance for three national brand campaigns resulting in a 25% increase in visitors’ time spent on.
• Collaborated with internal product, engineering, and content teams as well as external national sales teams to develop content for multiple quarterly distributor programs.
• Presented key campaign effectiveness metrics on a weekly report-out to leadership while sharing experiments, learnings, and best practices to other channel groups.

Everett, WA

• Developed, launched, and measured multiple successful North American promotion and newsletter programs, which drove $16M in annual revenue, while managing an annual budget of $800K.
• Coordinated with internal design team and assisted in various marketing programs.
• Maintained weekly marketing key performance indicator reports.
• Monitored and facilitated fulfillment within N. America using 3rd party fulfillment houses.
• Regularly interacted with inside/outside salespeople and end-users to provide prompt response to inquiries, as well as to address and resolve complaints under time constraints.

• Perform marketing research based on clients’ DOOH campaign.
• Compile data and create marketing campaign strategy and marketing briefs for design team.
• Strategize with Creative Director to create presentation decks for clients and design team.
• Work with the creative design studio on strategies to present to clients.
• Assist Project Manager and Creative Director with organizing and officiating client meetings.
• Present company software programs and marketing campaigns to clients.

West Chester, PA

• Maintain strong working relationship with major retail merchandisers and buyers.
• Responsible for the reporting and analysis of $50M worth of retail business.
• Executed various business strategies like assortment, allocation, and replenishment strategies, in liaison with store, buyer and planning teams.
• Service inside sales representatives with daily account maintenance.
• Develop and manage inventory strategies for major retailers at DC and store level.
• Prepare and complete supplier replenishment-purchase orders and warehouse allocations.

West Chester, PA

• Maintain strong working relationship with major retail merchandisers and buyers.
• Calculate and transmit weekly sales and inventory reports.
• Executed various business strategies like assortment, allocation, and replenishment strategies, in liaison with store, buyer and planning teams.
• Service inside sales representatives with daily account maintenance.
• Develop and manage inventory strategies for major retailers at DC and store level.
• Prepare and complete supplier replenishment-purchase orders and warehouse allocations.

Credential Of Readiness, Hbx Core

Bachelor Of Science - Bs, Marketing

Activities and Societies: Penn State Hospitality ServicesPenn State Marketing Association