Partnered with merchants to optimize and effectively promote Katapult as a premier, eCommerce point-of-sale payment platform that utilizes proprietary decisioning to present lease-to-own financing options to underbanked customers of mid and enterprise merchant brands including Wayfair, Lenovo, Resident, Gazelle, P.C. Richard & Son, Wayfair, SimplyMac, and more.Key Accomplishment:🔹Doubled portfolio revenue during first year

Developed and executed the affiliate marketing strategy for the Mercatalyst brands (meh.com, morningsave.com, casemates.com, sidedeal.com + more to come!). Created and nurtured relationships with key partners to optimize and efficiently meet company acquisition and revenue goals.Responsibilities:🔹 Oversaw daily operations of Mercatalyst's affiliate programs🔹 Monitored and reported performance metrics to Executive team🔹 Continuously tested and optimized overall strategy and specific campaigns🔹 Identified new sources of customer acquisition through emerging partners, strategies, and channels🔹 Collaborated with colleagues to improve conversion and other performance metrics🔹 Worked with external affiliate partners on product selection, pricing, and strategyKey Accomplishments:🔹Increased the number of active partnerships by 400%🔹Grew monthly revenue from $150k-$300k 🔹Reduced marketing expenses by 30%

Worked with a portfolio of clients to provide marketing and consulting services designed to strategically solve digital marketing, primarily focused on the partner marketing channel.Responsibilities:🔹 Developed and executed the advertiser marketing strategy🔹 Recruited, managed and developed partner relationships on behalf of clients🔹 Led weekly client calls, documenting and disseminating assigned tasks🔹 Prepared and interpreted standard and custom reports to identify optimization opportunities🔹 Effectively managed key relationships in an effort to sustainably maximize sales/commissions through advertising media opportunities and affiliate programs🔹 Curated and maintained strong relationships with retail brands, digital agencies, and service providers

Led sales and drove accelerated growth of company’s core services by exceeding sales goals and increasing client spending. Identified solutions for various measurement and control products and applications for clients. Built a solid sales infrastructure from the ground up, expanded penetration in new markets, and delivered immediate results producing new business while directing business development, deal organization, and building credibility and rapport with new and existing customer stakeholders. Worked with direct and agency contacts to manage and expand a portfolio of our largest company clients. Managed campaigns to meet client expectations and exceed KPIs, varying by client and campaign, generally focused on traffic, sales volume and ROAS/ROI.Key Accomplishments:🔹 Established high value enterprise client portfolio and conducted QBRs in-person and onsite at client offices🔹 Grew portfolio dominated by Enterprise clients including Walmart, Dell, Lenovo, HP and eBay from $1MIL to $3MILannually🔹 Created a product launch service for Marketplace vendors (Amazon, Walmart, ebay, Rakuten) that grew from $0 to 3M in annual revenue after only two years🔹 Established and nurtured C-Level relationships through many varied engagements and projects, successfully implementing solutions, quickly resolving challenges, and closing new business opportunities🔹 Evolved selling strategy across a new portfolio of sales opportunities by introducing solutions for the industry; diversified customer base by successfully leveraging sales for various industrial processes with clients for new contracts🔹 Prescribed solutions that provide immediate ROI while instituting a longer transformational strategy for maximum business value, service optimization, and system flexibility; ensured client success and established trusted advisor status with business and Executive stakeholders

Engaged by CEO to identify and incorporate best practices while developing and incorporating pricing, sales and sales channel creation, product development, customer service, cost reduction and technology strategies. Held full P&L and revenue growth accountability for up to $12MIL annually. Facilitated delivery of end-to-end customer experience, including inbound / outbound customer service, receivables and network repair operations while managing sales team with portfolios defined by revenue channel. Devised and implemented business process outsourcing methodologies to provide enhanced service at lower costs. Established relationships and build rapport with media companies and expanded client portfolio to included multiple Enterprise Clients. Responsibility for conducting analysis and preparing & presenting reporting.Key Accomplishments: 🔹 Managed three account managers who were responsible for nurturing affiliate relationships in a deadline driven environment driving revenue growth resulting in increasing annual revenue from $5MIL to $12MIL🔹 Mentored staff in data driven lead generation, marketing programs, marketing analytics, marketing strategy and setting priorities for growing business🔹 Engaged New Enterprise Clients resulting in doubling the number of small and mid-tier clients from 500 to 1000+

Recruited to wear many hats in this growing start-up, ensuring that all operations – from product development, budgets, vendors, marketing and affiliate marketing, sales and account management, human resources, negotiating collections and legal all matters. Served as liaison between DealNews and the outside world. Grew new account relationships from 25 to 500 by servicing all accounts, attending trade shows, developing marketing materials and establishing relationships with the four major affiliate networks.Key Accomplishments:🔹 Created sales and marketing products to deliver results for any budget via multiple revenue channels including CPM, CPC, flat fee and CPA to increase sales conversion🔹 Developed and instituted company’s first CRM integration with MySQL🔹 Developed prospect marketing and affiliate marketing materials–🔹 Grew revenue from $250k to $5MIL by onboarding and developing relationships with direct clients, network clients and agency partners as well as establishing relationships with affiliate networks🔹 Managed campaigns to meet advertiser targets, impression counts, lead numbers and sales volume with ambitious multi-million-dollar growth mindset🔹 Drafted, reviewed and negotiated written legal contracts