Led marketing teams that encompassed B-to-B distribution enterprise and portfolio of bike and parts/accessories brands.

Led global brand marketing, ecommerce and licensing for Kodiak and Terra brands.

Pursued and managed licensing opportunities through strategic partnerships that amplified Timberland's brand impact; expanded revenue with new product categories; and elevated the company's commitment to environmental sustainability.

Served as primary strategist and chief collaborator with regional marketing teams and corporate social responsibility (CSR) team to create consumer facing programs, under the banner of Earthkeepers, in support of the brand’s Earthkeepers products and its social justice and environmental stewardship initiatives.  Developed values marketing model that guides the global marketing organization in the integration of environmental stewardship cues with the promotion and marketing of the Timberland Earthkeepers product collection. Campaigns resulted in a consistent 30% share of voice in 2010 and 2011 as measured against competitors, which increased consumer recognition of Timberland’s environmental values and helped to elevate Earthkeepers products to the brand’s fastest growing and most notable collection of footwear and apparel.  Oversaw the development and rollout of all consumer-facing values-related content on Timberland’s global brand community website and social media channels. Related tactics -- including written and video blogs, social media applications and interactive editorial content -- engaged half a million consumers in the brand. Led alignment of global marketing team in development of all below-the-line elements for the Earthkeepers Fall 2009 Don’t Tell Us It Can’t Be Done and Fall 2010 Earthkeepers Nature Needs Heroes media campaigns. Efforts yielded award winning campaigns (PR News CSR Award; finalist for Green Business Enterprises Green Awards for Creativity in Sustainability; Ethical Corporation Award) that showcased a successful integration of product, brand and values. Served as brand’s primary relationship manager for NGO-partners (Clinton Global Initiative, World Wildlife Fund, Rainforest Alliance, Trees for the Future, Yéle Haiti Foundation, etc.) in support of brand’s global agroforestry and reforestation campaign to plant 5 million trees in five years (2010-2014) in Haiti and China.

• Responsible for development and execution of brand's global marketing and communications plans for wholesalers and consumers. • Oversaw market research and category analysis projects. • Developed and managed global brand education program.• Cultivated and managed Miōn’s sponsorship programs. Built a grassroots brand/retailer collaborative marketing program that generated average daily sales of 100 pairs at each event. • Managed international brand ambassador program that consisted of a dozen athletes and market influencers who supported brand's viral marketing campaigns.• Led the development of all elements and communications involving advertising, packaging, retail and consumer promotions, POS, public relations, sponsorships, trade shows, media buying and web site.• Developed and managed budgets, tracked monthly performance and conducted analyses of initiatives to increase efficiencies. • Managed technical field service representatives and creative agency partners.

• Developed and implemented comprehensive brand marketing strategy tailored to various distribution channels within the outdoor performance, casual and work footwear categories. • Oversaw the development of all elements and communications involving advertising, packaging, retail and consumer promotions, POS, public relations, sponsorships, trade shows, media buying and web site.• Created and managed branded retail “concept wall” program that resided in 15 US stores, which produced an average sales increase of 155%.• Developed brand education curriculum and led training session to global sales force. • Worked with retailers to develop comprehensive grassroots marketing programs that were channel and market specific. • Developed new national co-op ad program that spawned a 50% increase in participation as well as a consistent brand presentation.• Served as project manager to agency partners. • Managed brand and vendor budgets and monitored performance.

• Responsible for agency’s overall business plan as it pertained to new business development and client services in the areas of marketing and communications. • Conceptualized, developed and implemented marketing strategies and materials for clients' new product launches; promotional programs, sales and retail programs and special events. • Communicated marketing strategies to the clients' sales forces and developed tactical materials to address strategic objectives.• Developed retailer education programs and retailer-incentive promotion for clients. • On behalf of clients, established and maintained highly regarded relationships with relevant vendors and market influencers.• Account Managers, Account Executives, Project Administrator and Assistant Marketing Manager all reported to this position.• Clients included internationally recognized sporting goods and athletic footwear brands; promotional service providers and professional sports associations.