Meghan Morgavan Email & Phone Number

Eugene, Oregon, United States

Eugene, Oregon Area

Eugene, Oregon

Eugene, Oregon

Administer all content for the company’s website, blog, and social media channels; monitor, measure and track analytics for online platforms; and optimize landing pages for targeted ads; report to VP/Marketing Director.• Served as the technical lead on a website redesign project; in the 12 months post-launch, average session duration increased 24% and bounce rate fell 8% as a result of more engaging and relevant content (2015).• Build landing pages for niche audiences (conference attendees, local trade organizations) customized with content targeted to each industry, such as white papers, videos and Q&As (2015-2017)• Incorporated UTM codes into online advertising and social media posts, allowing for more complete tracking of visitor behavior flow – from ad click to on-page conversions (2015).• Initiated quarterly audits of on-site search data to determine keywords most commonly used by visitors, and updated web copy for an improved UX (2016).• Exceeded 2016 goals for social media growth by 124% and increased reach by 167,000 as a result of new promoted and sponsored post campaigns.*Due to Columbia Bank's acquisition of Pacific Continental Bank, this position was eliminated.

Eugene, Oregon

Responsible for upkeep of the company’s website, IR website, and leadership blog, as well as the development of social media content; reported to VP/Director of Corporate Communications.• Managed editorial calendar and weekly content production for blog with average of 2,000 monthly readers.• Proposed development of new graphic design templates for use in social media posts, resulting in more visually engaging and consistent content; corresponded with 43% YOY growth in Facebook engagement (2014).

Eugene, Or

Served as first point of contact for all requests and inquiries related to the company website, advertising, community donations, client forms, and more; reported to VP/Director of Corporate Communications.• Planned editorial calendar and wrote content for a quarterly employee newsletter, including team profiles, news blurbs and leadership interviews; publication layout conducted with InDesign (2011-12).• Coordinated biannual re-order of swag/logo items–including communications with third-party vendors on samples and pricing, adherence to a set budget, and distribution of 10,000+ items to 14 offices based on need (2012).

Eugene, Oregon

Partnered with clients in the for-profit and nonprofit sectors to increase their visibility on the web and social media.• Assisted with digital content migration ahead of e-commerce site's launch (2011).• Reviewed and copy-edited peer-reviewed journal manuscripts to Chicago Manual of Style standards (2008-11).

Washington D.C. Metro Area

Assisted the domestic policy team with proofreading, publication layout and research assistance; updated website with new content on a daily basis; and scheduled email blasts to subscribers; reported to Co-Director.• Created custom subscriber lists for weekly and monthly email blasts using Salsa Labs CRM. • Adhered to in-house standards in preparing 20+ publications for print – including the development of a template for one-page issue briefs.• Worked quickly and accurately in proofreading and distributing time-sensitive commentary on economic news (GDP, jobs, housing).