Leading marketing teams in Lithuania, Latvia and Estonia, with the focus on marketing strategy/ROI, process alignment and optimisation across countries (agencies, partners, WoWs), business development, relationships with studios and cinemas, team development. ACME Film is a leading movie distributor in Baltic countries, representing Sony Pictures and Warner Bros. major film studios, acquiring and distributing movies from largest independent film studios, producing and distributing local… Show more Leading marketing teams in Lithuania, Latvia and Estonia, with the focus on marketing strategy/ROI, process alignment and optimisation across countries (agencies, partners, WoWs), business development, relationships with studios and cinemas, team development. ACME Film is a leading movie distributor in Baltic countries, representing Sony Pictures and Warner Bros. major film studios, acquiring and distributing movies from largest independent film studios, producing and distributing local movies. The role of marketing is to adapt (international movies)/create (local movies) marketing strategies for local markets and execute 360 integrated marketing campaigns; to provide estimates for acquisition team and subsequently build and secure the achievement of theatrical budget; to secure relationships with local cinemas and best distribution of our releases. Show less

Responsible for Baltic States: Lithuania, Latvia and Estonia.Leading marketing teams for consumer product division (CPD), mass categories: skin care, hair care, coloration, deodorants. Brands- L’Oréal Paris, Garnier, Mixa with daughter brands such as Elvital, Revitalift, Pure Active, Preference, etc., ~800 SKU in portfolio. >20 daughter brands with media investment, >50 media waves per year. Key job accountabilities:- Build long-term brand and category strategy, set… Show more Responsible for Baltic States: Lithuania, Latvia and Estonia.Leading marketing teams for consumer product division (CPD), mass categories: skin care, hair care, coloration, deodorants. Brands- L’Oréal Paris, Garnier, Mixa with daughter brands such as Elvital, Revitalift, Pure Active, Preference, etc., ~800 SKU in portfolio. >20 daughter brands with media investment, >50 media waves per year. Key job accountabilities:- Build long-term brand and category strategy, set objectives and metrics;- Build marketing budget, from growth forecast to investment strategy. Gross margin & REX responsibility.- Manage the collection and analysis of consumer and market insights to ensure the consistency of new product development and launch plan with local needs;- Define and analyse relevant brand health indicators to adjust creatives and messages for long-term brand building in the local markets;- Monitor media plans, creative adaptations and other marketing communication including POS execution.- Manage agencies (creative, media, PR)- Manage the team, ensure low rotation and plan succession.In the light of Poland-Baltics HUB reorganization, I reallocated to Warsaw for an additional challenge of integrating Baltic and Poland marketing teams and agencies (alignment of roles, objectives, launch & media plans, collaboration processes, reporting, etc.) Show less

Same key job accountabilities as in my latest position (above), only based in Riga.Additionally to that, during these 10 months in Riga I was leading the Trade Marketing team, responsible for >30 POS campaigns in all Baltic clients (Drogas, Maxima, e-commerce partners, etc.)

2015 Aug- 2017 March - Make-up category Baltics (L'Oreal Paris and Maybelline New York brands)2017 April - 2017 July - Skin Care category Baltics (L'Oreal Paris, Garnier, Mixa, face/body/deo/men)Leading a team of Baltic product managers.Key job accountabilities:- Define the strategy and long-term marketing plan for make-up category, monitor the portfolio (new launches and animation of core catalogue);- Manage the collection and analysis of consumer and market… Show more 2015 Aug- 2017 March - Make-up category Baltics (L'Oreal Paris and Maybelline New York brands)2017 April - 2017 July - Skin Care category Baltics (L'Oreal Paris, Garnier, Mixa, face/body/deo/men)Leading a team of Baltic product managers.Key job accountabilities:- Define the strategy and long-term marketing plan for make-up category, monitor the portfolio (new launches and animation of core catalogue);- Manage the collection and analysis of consumer and market insights for the category to ensure the consistency of new product development with the countries' needs;- Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right local angle to build integrated, engaging consumer brand experiences; - Monitor the local adaptation of communication materials (imagery, digital, point of sale);- Manage PPP budget and sales forecast for the category;- Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how;- Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan. Show less

Responsible for L'Oreal and Garnier skin care category in Lithuania.Key tasks:• Implement new product launches and maintain growth on pillar products• Analyze market and consumer data and make recommendations• Propose and implement promotional and trade marketing plan for product(s) • Create and manage brand/category related animation plans at key customers, follow up the plan implementation and results, manage budget. • Ensure excellent brand operational presence… Show more Responsible for L'Oreal and Garnier skin care category in Lithuania.Key tasks:• Implement new product launches and maintain growth on pillar products• Analyze market and consumer data and make recommendations• Propose and implement promotional and trade marketing plan for product(s) • Create and manage brand/category related animation plans at key customers, follow up the plan implementation and results, manage budget. • Ensure excellent brand operational presence in-store • Adapt marketing concepts (on POS /packaging /advertising creative material) • Create and manage local PR Show less

Responsible for mobile pre-paid brand "EŽYS".- Offering management, customer acquisition and retention- Brand strategy, re-branding and goal setting- Pricing, revenue assurance, budgeting- Preparation of business cases and financial evaluations- Value proposition strategy preparation- ATL&BTL campaign coordination- Working with web CMS, social media channels

I was one of 3 organizers of the biggest business conference in the Baltic states - LOGIN 2010. Compared with the previous year, the event had twice as many speakers, sold twice as many tickets and had twice as much revenue.- Preparation and implementation of marketing and sales strategy, communication plan, pricing, sales promotion and budgets. Setting goals and deadlines.- Creating marketing proposals, contracts with sponsors. Negotiation and communication with partners… Show more I was one of 3 organizers of the biggest business conference in the Baltic states - LOGIN 2010. Compared with the previous year, the event had twice as many speakers, sold twice as many tickets and had twice as much revenue.- Preparation and implementation of marketing and sales strategy, communication plan, pricing, sales promotion and budgets. Setting goals and deadlines.- Creating marketing proposals, contracts with sponsors. Negotiation and communication with partners (responsible for 40 participating sponsors)- Monitoring market trends, competitors and adjusting plans accordingly- Working with WEB and PR agencies- Selecting potential conference speakers, preparing proposals and contracts. Responsible for 11 foreign speakers.- Preparing detailed conference scenario, coordinating the main event and 15 volunteers. Show less

VU Career Days - one month long event for the community of 25k VU students. Comprises of seminars, workshops, career fair, excursions to companies, opening/closing events. The project in 2009 expanded significantly, had more participants and profit than ever before.- Leading a team of 17 people- Strategic planning and coordinating sales, marketing, advertising and PR of the event.- Creating marketing proposals, cold calls, negotiations with sponsors

Leading a team of 10 students, HR management.Organizing and coordinating events (VU Economics Faculty days (~3000 participants), VU EF Freshmen party (~800 participants) and more.

Strategic planning, development of organizational structure and culture.