Mantra: Form Follows Function ...- Outstanding ability to understand the company product set, translate to customer value proposition, and ensure the necessary communication and sales tools for all channels to effectively position and build the business.- Manage content for clear and consistent messaging; develop tools to deliver along the buying cycle for optimum prospect nurturing and long-term loyalty.- Long background in B2B, B2C, government and vertical marketing with technology focus. Strong leadership for direct reports and matrix teams, with on going process improvement where beneficial.STRATEGIC – define objectives to meet stakeholder and market needs EFFECTIVE – consistently meet and exceed objectives, use metrics to track ROI CREATIVE – leverage resources, implement processes to work smart, problem-solving