Maya Moufarek Email & Phone Number

London, England, United Kingdom

Delivering sustainable growth for VC-backed tech start-ups and scale-ups by defining & implementing their growth path.As a ‘full stack’ CMO Maya is able to support with:- Identifying and understanding customers- Creating a stand-out brand and revitalised messaging - Sustainable and profitable growth plans- Organisational design and talent management

Sheffield, England, United Kingdom

I invest in what I have empathy towards: the problem and/or the target audience - AI: OpenAI, Anthropic (Claude), Perplexity- Health/Femtech: Jude, Fella, The Lowdown- DEI: Code First Girls, Fair HQ- Future of Work: Piper, Flown, Progression, Zinc, Rayday- Carbon: Pawprint- Other areas of interest: Payflows, ArK, Quench, Cocoli, Shopscribe- Antler LP

London

A 10-week virtual accelerator for startups that are ready to focus on growth.Through the program, we help startups not only to grow, but to 10X. We start with strategy: Skip months of trial and error and jump to the most impactful work fast. Then follow with process: keep your team focused on the important work, engaged and excited, experimenting and learning at pace.Maya created the jobs to be done messaging house template used in the programme and runs messaging house office hours with the cohorts on top of coaching teams.

Coaching founders that build companies with Antler (antler.co) - the global startup generator & early-stage VC.It gives access to an unmatched global network of advisors and provide financing from day one to build and scale companies faster.- Learn from a worldclass playbook- Put theory into action- Receive support on your entrepreneurship journey

London, United Kingdom

Maya was founding CMO of the Pharmacy2U and ChemistDirect Group delivering an acquisition rate equivalent to opening a brick & mortar pharmacy every 2.5 days.She led at group level Marketing, Communications & Website Experience across 3 verticals (Over the counter, NHS Repeat Prescriptions & Online Doctor) and 2 brands (Pharmacy2U and ChemistDirect)At ChemistDirect Maya transformed marketing channels profitability & customer experience. Post merger, Maya defined a 3 vertical & 2 domain brand strategy, launched a multi channel marketing strategy (TV, DM, Digital) that successfully fuelled the ambitious growth objectives of the business, reaching an acquisition rate equivalent to opening a brick & mortar pharmacy every 2.5 daysThis growth was recognised by being included in the Sunday Times TechTrack 100 in 2019 and winning Amazon Growing Business of the Year in 2018.Some of her experience include:- Brand Architecture & Strategy - Brand Definition & Identity Creation- Customer Acquisition (Digital & Above the line)- Customer Retention & Activation - Customer Analytics - User Experience & Product- Press Relations - Partnerships- Board level engagement - Leading a cross functional team of 15

London

The Digital Offer Ecosystem (DOE) leverages American Express merchant, cardmember and transaction data to connect buyers and sellers through valuable merchant offers, seamlessly fulfills without coupons or merchant integration, and lead the transformation of the company's offer communications from offline to online, both in the company's channels (email, mobile apps, web...) and Partner channels (Foursquare, Tripadvisor...).Manage and Expand the DOE in 21 international markets including UK, AUS, CA, FR, JP, MX - Lead product development and management (Cardmember and Merchant experience)- Launch new partnership channels (Foursquare, Xbox - UK, Tripadvisor - UK/AUS)- Develop Merchant value proposition and sell in material- Educate key stakeholders: Sales, Business Development & Marketing teamsEnable Merchant campaigns within the DOE - Design the campaign experience powered by the Smart Offer Engine- Co-lead key national campaigns such as Shop Small UK, Canada, AUS- Identify and close key offer partnerships - Manage offer pipeline and redemption forecastsLead a team of 5 product managers based in London and Sydney & engage a virtual team of local marketing managers based in 21 markets.

London, United Kingdom

Founding consultant to the Mentoring Women in Business project whose mission is to boost women-led businesses in developing and transitional countries and enhance their success by building a virtual mentoring community where they can support each other and receive online mentoring and business advice. I was then member on the Steering Committee whose primary purpose is to facilitate and oversee the development, implementation and evaluation of the Mentoring Women in Business programme.

London, United Kingdom

Led notonthehighstreet.com’s international expansion- Defined expansion strategy and prioritised country launches- Designed cross-functional roadmap: branding, customer experience, sales operations, technology requirements, corporate structure and compliance, legal implications, marketing strategy and recruitment needs- Launched multi-currency payment (USD, AUS and EUR)In parallel to my main International Development responsibilities, while we were hiring a CMO I stepped in to:- Define PR/Marketing/Site strategy and priorities- Lead team of 7 composed of Marketing, PR and Site development

London, Moscow, Sf And Nyc

- Founding member of the EMEA Emerging Markets team expanding Google operations in Central and Eastern Europe, Middle East and Africa- Founding member of the Russia Marketing team- EMEA marketing launch lead of the Google Chrome BrowserMarketing responsibilities- Drive the adoption of Google's consumer products through online and offline campaigns, and co-marketing partnerships.- Keep the Google brand fresh, innovative, locally relevant and responsible.- Work closely with PR, product management, sales and business development to define and execute cross-functional business initiatives.Partnerships responsibilities- Drive high impact strategic content partnerships across several verticals and geographies (MENA, Eastern Europe, France).- Build and maintain strong direct relationships with partners. - Define and implement scalable business practices for content acquisition and partner management.Roles- Regional Strategic Partnership Manager, EMEA (2010/2011)- Regional Marketing Manager, Google Apps, EMEA (2009/2010)- Marketing Manager, Google Creative Lab, Global (2008)- Consumer and Brand Marketing, Google Russia (2006/7)- Market Insights and B2B Marketing, EMEA (2005/6)

Amsterdam, Netherlands

Paris, France

Bsc, International Management

M.Sc, Management

Dissertation titled - The institutionalisation of Corporate Social Responsibility in UK Blue Chip Companies