Digital Marketing Specialist
Current- Develop, implement, and lead OneStreamβs paid media strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad sources (such as editorial sites and event sponsorships) to build brand awareness, and generate e-commerce sales and qualified leads- Oversee and manage agency partners and third-party retail sites as it relates to paid ads- Define, analyze and optimize important metrics for paid media performance. Provide monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend- Advise and manage paid ads budgetary goals- Measure the success of every paid media campaign based on the performance of account KPIs- Work with manager and designer to bring the most effective ads to market- Drive clear revenue growth through paid media strategies and tactics- Identify, negotiate and manage strategic media placements for brand growth, lead generation programs, and other promotional efforts based on segment objectives- Stay current with the latest paid media best practices and technologies. Brainstorm and collaborate with internal teams on new ideas and tactics- Other duties as reasonably assigned