- Developing and executing scalable growth strategies across 3 core product portfolios consisting of 550+ online education programs that generated $125 million in revenue in 2022.- Led strategy development of 11 multi-channel promotional campaigns that drove a total of $13.9M in revenue. Campaign strategy targeted all funnel stages (awareness, consideration, conversion) through a combination of organic, paid, and email marketing tactics.- Fostering cross-functional partnerships with senior-level stakeholders to align on long-term strategies through annual marketing plans, competitive analysis, and reporting.- Leading the department's new hire onboarding and training. Trained and mentored 9 new team members in a fast-paced, high-growth environment.

- Led integrated strategic initiatives for a portfolio of 5 online education and service products that drove $40 million in revenue for 2022.- Effectively executed $5 million in advertising spend to meet business objectives, such as top-funnel volume growth and lead conversion.- Developed strategy for multi-channel, data-driven marketing plans focused on strengthening brand positioning and value propositions to drive top-funnel conversion and profitability growth.- Grew portfolio's organic lead volume +8.1% over goal in 2022 despite decreased market demand and organic search volume.- Analyzed data to understand consumer behaviors that inform branding strategy, value propositions, segmentation, and channel mix.- Identified best practices and opportunities for scalability and performance optimization across client portfolio and within the marketing team, including developing interaction models, creating and documenting new processes, and leading in-market tests across a number of clients.

- Managed go-to-market brand strategy for 7 key DEWALT product categories worth $225 million in 2020.- Developed marketing content for product launches, including paid media campaigns, retailer merchandising (ecommerce, in-store), photography/video, and sales literature.- Implemented B2C in-store merchandising strategy to support commercialization of the DEWALT ATOMIC product line in The Home Depot, driving $100 million incremental sales.- Executed DEWALT's first LinkedIn Live stream for 2020 Construction Safety Week resulting in 2.1K+ views, a 14% engagement rate, and a peak of 170 viewers at a time.- Led re-brand of DEWALT power tool inventory management software as a B2B SaaS through a digital media campaign to drive lead generation.- Supported photo, video, and copywriting content creation to leverage in DEWALT’s B2B organic social strategy. - Led content creation to support DEWALT’s first B2B lead generation campaign through paid digital ads and landing pages.

- Managed $9.3 million The Home Deport territory by developing partnerships with regional-level executives.- Drove top line sales, implemented event strategy, managed product inventory, and developed merchandising solutions.- Developed strategic and best practice solution by utilizing Salesforce and SAP Business Warehouse to evaluate sales trends and outline market opportunities.- Generated an incremental $120,000 in top line sales from three major event strategy implementations.

University Programs is an innovative, collaborative programming board that aims to foster community while maximizing student development through campus-wide events implemented by UA students.Core responsibilities included managing and executing event strategy and social media content creation.

The Athletics Marketing Department at the University of Alabama assists in game day operations and the execution of sponsored promotions at all athletics events.Core responsibilities included developing and executing marketing plans for sponsored promotions of key sports teams including the football, men’s basketball, women's basketball, and women's tennis.

The outbound sales team is responsible for making targeted phone calls to prospective ticket purchasers for all seven ticketed sports at the University of Alabama.Responsibilities as an outbound sales intern included:- Selling group tickets for upcoming athletic events- Creating positive and lasting relationships with Alabama Athletics stakeholders- Generating total sales of $3,350After a semester of working within the outbound sales department, I received a promotion to Marketing Student Assistant within the marketing department.