Mariana Rodriguez Email & Phone Number

Mexico City

Understand customer requirements and needs to offer suitable solutions and generate new business for big pharma companies in Mexico. Managing a team of Project managers to guarantee the delivering of high quality servicesGrow and develop the business

Ciudad De México Y Alrededores, México

Consultant for the pharmaceutical industry and Health Care. Diagnosis and planning Qualitative and quantitative analysisCross functional Teams leading to execute the implementation and the resulting transformation.Area of expertise: Sales force excellence, business analytics and market research, specialty therapeutic areas, marketing strategy implementation.

Ciudad De México Y Alrededores, México

Managing key accounts in Mexico City. Giving assessment and consulting in the design of promotional products for Corporate companies.

Moscow

I developed a brand to spread the Latin American culture in Russia, designed the brand logo and marketing strategy. The campaign reached more than 500o people in Moscow. More than 25 events were hold in 2015 in Moscow

Caracas

Develop and execute market research plans working with external vendors to gather information directly from customers. Analyse and bring insights from accurate market research information and incorporate it into decision-making. Bring key information about size market, grow segments, socio economical and political factor affecting forecasts. Ensure an aligned view of the business across a diverse group of internal partners, stakeholders and senior management. Manage a high level group of coordinators. 4 direct reports Design and implementation of programs to develop skills and improve innovation in our teamMain therapeutic areas covered: Oncology, Rheumatology, Virology, Haematology (Biologics and chemotherapy)KPIs: Patient potential, Market share, Patient pool, analysis of units per patient. Main insights for biological molecules: usage, dosage, treatment duration, main prescriptions, diagnostic rate and its influence in effectiveness and prescription rate. Achievements of the last year: Design of Sales simulators to improve the sales forecasting and marketing potential understanding. Analysis of the prescriptions in Colo-rectal Cancer and Breast Cancer to understand % of testing and results and how it influenced the prescription (EGFR, HER 2,). Design of a customised segmentation process to determine key customers and high prescribers.

Caracas

Design and develop market research projects in order to gather accurate market research information and incorporate in the annual brand plans.Design of questionaries and interview guides to gather the most accurate information from the key prescribers. Creation of a local tool to gather main KPIs including all the therapeutical areas and pipeline. Oncology (Breast Cancer (Her+, Her -), Colon-rectal cancer (EGFR+\-), Ovarian Cancer- Lung cancer, Renal cancer, Rheumatology, Virology, Haematology and anaemia Work as a marketing partner in the analysis of each segment of the market to improve the understanding of the consumers habits.Participation in new indications advertising campaigns, evaluation of impact and tracking of success

Caracas, Venezuela

Russian Certificate, Russian Studies

Elementary level

Master Of Business Administration (Mba), Business Administration And Management, General

Psicologo, Psychology