Mariana Rodriguez Email and Phone Number
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Bilingual (Spanish, English) and intermediate Russian speaker. Psychologist with MBA in marketing. 10 years of experience including: Market Research and Business Intelligence in the Pharmaceutical Industry. High understanding of Pharmaceutical Market in different regions (Latin America- EU). Design of analytics tools such as Sales Simulators, prescription and usage of drugs, units and sales forecast for oncology, rheumatology, virology, hematology. CRM segmentation management, new launches campaigns evaluations.
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Account Director HealthcareIpsos May 2019 - PresentMexico CityUnderstand customer requirements and needs to offer suitable solutions and generate new business for big pharma companies in Mexico. Managing a team of Project managers to guarantee the delivering of high quality servicesGrow and develop the business -
Strategy Consultant (Strategy Consultant)Otto & Company Jan 2019 - May 2019Ciudad De México Y Alrededores, MéxicoConsultant for the pharmaceutical industry and Health Care. Diagnosis and planning Qualitative and quantitative analysisCross functional Teams leading to execute the implementation and the resulting transformation.Area of expertise: Sales force excellence, business analytics and market research, specialty therapeutic areas, marketing strategy implementation. -
Key Accounts ExecutiveIndustrias Cklass Sep 2017 - Jan 2019Ciudad De México Y Alrededores, MéxicoManaging key accounts in Mexico City. Giving assessment and consulting in the design of promotional products for Corporate companies.
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Events And Online Marketing ManagerFreelance Work Mar 2015 - Apr 2017MoscowI developed a brand to spread the Latin American culture in Russia, designed the brand logo and marketing strategy. The campaign reached more than 500o people in Moscow. More than 25 events were hold in 2015 in Moscow
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Business Intelligence ManagerRoche Aug 2012 - Dec 2013CaracasDevelop and execute market research plans working with external vendors to gather information directly from customers. Analyse and bring insights from accurate market research information and incorporate it into decision-making. Bring key information about size market, grow segments, socio economical and political factor affecting forecasts. Ensure an aligned view of the business across a diverse group of internal partners, stakeholders and senior management. Manage a high level group of coordinators. 4 direct reports Design and implementation of programs to develop skills and improve innovation in our teamMain therapeutic areas covered: Oncology, Rheumatology, Virology, Haematology (Biologics and chemotherapy)KPIs: Patient potential, Market share, Patient pool, analysis of units per patient. Main insights for biological molecules: usage, dosage, treatment duration, main prescriptions, diagnostic rate and its influence in effectiveness and prescription rate. Achievements of the last year: Design of Sales simulators to improve the sales forecasting and marketing potential understanding. Analysis of the prescriptions in Colo-rectal Cancer and Breast Cancer to understand % of testing and results and how it influenced the prescription (EGFR, HER 2,). Design of a customised segmentation process to determine key customers and high prescribers. -
Market Research CoordinatorRoche Jul 2009 - Aug 2012CaracasDesign and develop market research projects in order to gather accurate market research information and incorporate in the annual brand plans.Design of questionaries and interview guides to gather the most accurate information from the key prescribers. Creation of a local tool to gather main KPIs including all the therapeutical areas and pipeline. Oncology (Breast Cancer (Her+, Her -), Colon-rectal cancer (EGFR+\-), Ovarian Cancer- Lung cancer, Renal cancer, Rheumatology, Virology, Haematology and anaemia Work as a marketing partner in the analysis of each segment of the market to improve the understanding of the consumers habits.Participation in new indications advertising campaigns, evaluation of impact and tracking of success -
Selection And Development AnalistEstudios Y Proyectos Ditech S.A 2007 - 2009Caracas, Venezuela
Mariana Rodriguez Skills
Mariana Rodriguez Education Details
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Lomonosov Moscow State University (Msu)Russian Studies -
Business Administration And Management, General -
Psychology
Frequently Asked Questions about Mariana Rodriguez
What company does Mariana Rodriguez work for?
Mariana Rodriguez works for Ipsos
What is Mariana Rodriguez's role at the current company?
Mariana Rodriguez's current role is Commercial and strategy specialist Healthcare.
What is Mariana Rodriguez's email address?
Mariana Rodriguez's email address is mm****@****hoo.com
What is Mariana Rodriguez's direct phone number?
Mariana Rodriguez's direct phone number is +121252*****
What schools did Mariana Rodriguez attend?
Mariana Rodriguez attended Lomonosov Moscow State University (Msu), Universidad Metropolitana (Ve), Universidad Central De Venezuela.
What are some of Mariana Rodriguez's interests?
Mariana Rodriguez has interest in Children, Education, Science And Technology, Arts And Culture, Health.
What skills is Mariana Rodriguez known for?
Mariana Rodriguez has skills like Estrategia, Estrategia Empresarial, Cambio Organizacional, Microsoft Powerpoint, Ventas, Investigacion Cualitativa, Estrategia De Mercadotecnia, Market Research, Negotiation, Strategic Planning, Inteligencia Empresarial, Plan De Negocio.
Who are Mariana Rodriguez's colleagues?
Mariana Rodriguez's colleagues are Mai Shirley, Linda Holbrook, Joseph Ikechukwu, Carey Medina, Muasya Kisilu, Nistor Mihnea, Geovanny Fernando.
Not the Mariana Rodriguez you were looking for?
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Mariana Rodríguez
Marketing Manager | Key Account Manager | Retail Brand Managerbusiness | Relationship ManagerMexico City, Mexico -
1hotmail.com
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Mariana Rodriguez
Managing Partner @Relindconsultoria | Expert In Leadership & Organizational Transformation | Driving Better Business Results By Creating Exceptional Teams Through People AnalyticsMonterrey, Nle1gmail.com -
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