Mary Schuler Email & Phone Number

Mission, Kansas, United States

Kansas City, Missouri Area

I know what you're asking yourself: what's a gobo? Borrowed from broadcast and photography pros, gobo is a term derived from 'go between'. Technically, it’s “a physical template placed inside or in front of, a lighting source, used to control the shape of emitted light. Placement is important because it allows the focus to the pattern or shape into a crisp, sharp edge and also softening of edges.” That’s where I come in. Providing strategic marketing consultation, managing a client relationship or helping to define and develop your brand, my job is to make yours easier.• Provide strategic leadership, integrated marketing planning and project management to clients, ad agencies and freelance creatives working in a variety of industries including healthcare, education, technology, commercial development, insurance, construction, destination and animal health• Created strategic brand positioning and marketing recommendations for several clients which resulted in increased brand awareness, engagement and advocacy• Served as in-house, client service consultant on a full-time temporary or freelance basis for several established area advertising agencies, earning client accolades for performance• Cultivate and manage extensive network of freelancers to service multi-faceted needs of client portfolio including creative design, performance marketing and go-to-market strategies

United States

Kansas City, Missouri Area

• Lead and mentored marketing team and successfully collaborated with internal stakeholders to improve strategic planning and execution of all aspects of marketing and events• Key leader of collaborative effort with Greater Kansas City Community Foundation to raise over $17 million for the Kansas City Regional Covid-19 Response and Recovery Fund, including One KC Day efforts which collected over $2 million in a single day (April 16, 2020)• Responsible for the creation of new strategic positioning, spearheading the creative execution and roll out of a new brand for this top-tier local United Way, which lead to improved brand perception scores in three consecutive quarters• Identified, defined and implemented refined organizational processes and systems to improve efficiency, accuracy, effectiveness and cost savings• Worked collaboratively to create compelling content and thoughtful donor journeys that increased retention, encouraged engagement and extended lifetime value

Overland Park, Ks

• Managed and advised 30+ account team members in the strategic planning, consultation, development and implementation of marketing plans for a number of senior living clients• Responsible for the creation of an original, innovative brand positioning for a new senior living category client, which lead to a high-impact brand launch and increased member enrollment • Introduced a leading-edge approach to the agency’s website UX and design by promoting a hospitality-driven strategy to concepting and building a new site for a senior living community in Santa Fe, NM• Lead effort to identify new and evaluate current agency processes and systems; developed more effective, streamlined solutions through inter-departmental collaboration• Accountable for budgeting, financial and personnel performance of the department

Kansas City, Missouri Area

• Directed, managed and served as senior strategic lead for agency account management team of 20+, specializing in travel, hospitality, gaming and destination marketing• Led a performance marketing campaign for MGM Grand at Foxwoods and Foxwoods Resort Casino (utilizing digital media, direct mail, paid and organic search) that delivered double the projected bookings, generated over $1.5 million in revenue and achieved an ROI of 392%• Achieved year-over-year increases in overall satisfaction and retention of clients, as gauged by agency performance survey, through direct engagement with clients as well as supervision, training and mentoring of staff• Collaborated with account team to develop a communications plan for Westin Kierland Resort & Spa targeting families and couples and focused on consumer buying cycles and resort seasonality which resulted in the property achieving average capacities of 85% (in both room nights and group bookings) in the first six months of operation• Highly involved in new business strategy and presentations, as well as conceptual development, presentation and execution of brand positioning assignments for the agency• Evaluated agency processes and systems to determine areas for improvement, which resulted in the creation of several new procedures that increased efficiency and profitability