Mary Schuler Email & Phone Number

Mission, Kansas, United States

Kansas City, Missouri Area

• I know what you're asking yourself: what's a gobo? Borrowed from broadcast and photography pros, gobo is a term derived from 'go between'. Technically, it’s “a physical template placed inside or in front of, a lighting.
• Provide strategic leadership, integrated marketing planning and project management to clients, ad agencies and freelance creatives working in a variety of industries including healthcare, education, technology.
• Created strategic brand positioning and marketing recommendations for several clients which resulted in increased brand awareness, engagement and advocacy
• Served as in-house, client service consultant on a full-time temporary or freelance basis for several established area advertising agencies, earning client accolades for performance
• Cultivate and manage extensive network of freelancers to service multi-faceted needs of client portfolio including creative design, performance marketing and go-to-market strategies

United States

Kansas City, Missouri Area

• Lead and mentored marketing team and successfully collaborated with internal stakeholders to improve strategic planning and execution of all aspects of marketing and events
• Key leader of collaborative effort with Greater Kansas City Community Foundation to raise over $17 million for the Kansas City Regional Covid-19 Response and Recovery Fund, including One KC Day efforts which collected.
• Responsible for the creation of new strategic positioning, spearheading the creative execution and roll out of a new brand for this top-tier local United Way, which lead to improved brand perception scores in three.
• Identified, defined and implemented refined organizational processes and systems to improve efficiency, accuracy, effectiveness and cost savings
• Worked collaboratively to create compelling content and thoughtful donor journeys that increased retention, encouraged engagement and extended lifetime value

Overland Park, KS

• Managed and advised 30+ account team members in the strategic planning, consultation, development and implementation of marketing plans for a number of senior living clients
• Responsible for the creation of an original, innovative brand positioning for a new senior living category client, which lead to a high-impact brand launch and increased member enrollment
• Introduced a leading-edge approach to the agency’s website UX and design by promoting a hospitality-driven strategy to concepting and building a new site for a senior living community in Santa Fe, NM
• Lead effort to identify new and evaluate current agency processes and systems; developed more effective, streamlined solutions through inter-departmental collaboration
• Accountable for budgeting, financial and personnel performance of the department

Kansas City, Missouri Area

• Directed, managed and served as senior strategic lead for agency account management team of 20+, specializing in travel, hospitality, gaming and destination marketing
• Led a performance marketing campaign for MGM Grand at Foxwoods and Foxwoods Resort Casino (utilizing digital media, direct mail, paid and organic search) that delivered double the projected bookings, generated over.
• Achieved year-over-year increases in overall satisfaction and retention of clients, as gauged by agency performance survey, through direct engagement with clients as well as supervision, training and mentoring of staff
• Collaborated with account team to develop a communications plan for Westin Kierland Resort & Spa targeting families and couples and focused on consumer buying cycles and resort seasonality which resulted in the.
• Highly involved in new business strategy and presentations, as well as conceptual development, presentation and execution of brand positioning assignments for the agency
• Evaluated agency processes and systems to determine areas for improvement, which resulted in the creation of several new procedures that increased efficiency and profitability