Melissa Silva Email & Phone Number

Manteca, Ca, Us

Modesto, California Area

Manages external and internal competitive data collection partners with continuous oversite of data feeds and the quality of competitive data captured used for pricing decisions.Manages all competitive indexing reports, and trains analysts on how to read and interpret competitive indexing.Supports pricing analysts with training which includes analytical and technical tools (Excel, 1010, Essbase, Pricing Software).Works with and supports loyalty marketing applications to evaluate effectiveness of promotional pricing.Performs analysis and reporting on key performance indicators (KPI’s) such as open rate, click-through rate, redemptions, basket dollars and ROI to develop and recommend actionable insights to the Director of Pricing and Promotions.Works closely with the Private Label Team providing pricing analysis and suggestions for entry level, national brand equivalent, and higher tier private label pricing.

Modesto, California Area

Assists assigned Customer Solutions Merchant(s) with facilitating category planning/review process (forecasting revenue, costs and profits, assessing ongoing profitability, and making pricing and assortment decisions). Compiles competitor and industry data for use in analysis, trend detection, and strategy development.Executes Temporary Price Reductions and Category pricing based on modeling and category strategy.Present recommendations that assist in growing department and category performance – both in meetings and in more formal settings requiring PowerPoint presentations, etc.

Pleasanton, Ca

Supported Regional and Category Director’s marketing initiatives.Input promotional pricing for a $900M desk with over 3,000 UPCs. Proofed all ads to review for correctness of price, image, and body copy.Worked with vendors to support various promotional plans.

San Francisco, Ca

Primarily focused on developing relationships with new donors and maintainingrelationships with past donors in order to seek generous donations for the University. Maintained solid knowledge about upcoming events, and changes that are occurring on campus in order to promote them to Alumni.Utilized all aspects of customer service especially sales for fundraising.Awarded Top Fundraiser for fall 2012 and spring 2013.

San Francisco Bay Area

Assisted with negotiations for space contracts and the coordination of food and beverages.Coordinated marketing related activities geared toward the achievement of ticket sales and marketing goals of the various events.Served as liaison with vendors and other organizatons on campus on event-related matters.Assisted with preparing budgets and provided periodic progress reports to staff directors for each event.Tracked event finances including check requests, invoices, and reporting.

San Francisco Bay Area

Brand development, website and social media traffic growth, and marketing research.Coordinated and managed Wear2Wheres social media websites.

San Francisco Bay Area

Served as the contact for membership inquiries both at events and throughout the year.Managed the visual and verbal promotion of all chapter events, programs,and meetings all over campus.

Ripon, Ca

Managed an After School site of 120 students and 6 staff members. Coordinated several marketing activities to analyze the after school market in the area in order to promote growth in the program. Developed relationships with parents and faculty in order to promote the program. Awarded Top Individual Fundraiser for the Company from 2008-2011.

Manteca, Ca

Provided prompt, courteous, and friendly customer service. Displayed positive and enthusiastic demeanor when working with guests. Promoted various movie releases at the in store level.

Manteca, Ca

Maintained solid product knowledge. Knowledge of basic computer skills and all other aspects of customer service.Displayed positive and enthusiastic demeanor while working with guests, and coworkers.

Bachelor Of Science, Marketing

Activities and Societies: Campus Activities Board- Carnival Director, American Marketing Association- V.P. of Marketing and Membership

Associate Of Science, Business/Commerce, General

Activities and Societies: Deans list 2008-2011

Education record