Monica Mullen π΅π Email and Phone Number
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Monica Mullen π΅π personal email
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Iβve lived in the data world since leaving airline frequent traveler marketing in 1999, most recently at Informatica as a solutions marketer for Customer 360. I believe that contextual, trusted data resides at the intersection of customer experience and engagement. This intersection is where we learn new things to make the decisions and develop the strategies marketers need to engage thoughtfully and authentically. With a focus on the strategic value of data, organizations are empowered to uniquely conquer complexity and capitalize on changing customer conversations to truly deliver great customer experiences.
Informatica
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Marketing DirectorInformatica Feb 2022 - PresentRedwood City, Ca, Us
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Principal Solutions Marketing Manager, Mdm & Customer 360Informatica Dec 2014 - Feb 2022Redwood City, Ca, UsPosition, message, enable, and market Informatica Customer 360 solutions, including MDM, Customer 360, Customer 360 for Life Sciences, Cloud Customer 360 for Salesforce, MDM accelerators, GDPR / consent mastering, mid-market solutions, and customer experience. Since its launch in December 2016, Customer 360 has grown to 100 new logos for the company. Significant attention is given to creating business- and value-focused product and solutions marketing content including: go-to-market strategy and messaging, sales enablement materials, marketing collateral (briefs, white papers, ebooks, workbooks, and so on), speaking gigs (webinars, podcasts, events), web pages, social media content, blogging, and customer success stories. Work collaboratively for thought leadership, content creation and delivery with customers, global sales specialist teams, core account managers, product management, sales enablement, analyst relations, customer advocacy, region marketing, competitive intelligence, partner marketing, corporate communications, corporate marketing, analyst relations, social media marketing, and technical marketing to ensure overall market visibility, success and growth. Published quarterly in CMSWire online.
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Director, Industry Content & Marketing, Manufacturing, AmericasTeradata Apr 2014 - Nov 2014San Diego, California, UsLead the industry marketing and content strategy efforts for the Manufacturing sector within Teradata, which includes Automotive, Industrial, Aerosapce, High Tech, Consumer Goods, and the Oil & Gas industries. I work collaboratively with the field organization to grow the business through consultative positioning of our solutions to address critical business needs of customers and prospects. Solutions are focused on areas related to new insights delivered through business intelligence, advanced and predictive analytics, marketing applications and high performance data management environments. My day-to-day focus is to extend the corporate marketing message to increse brand awareness and market buzz, develop compelling content, establish our thought leadership in the industry, and enable the sales organization to deliver commercial insights and increase productivity. -
Director, Manufacturing Industry MarketingTeradata Mar 2013 - May 2014San Diego, California, UsIndustry strategy, offer and program management, industry marketing and sales enablement for the Automotive / Industrial manufacturing sector. Focus on brand awareness, content creation, thought leadership, sales enablement and industry offers to increase field productivity and market buzz.
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Sr. Director, Industry Marketing & Solutions, Government IndustryTeradata Jan 2009 - Mar 2013San Diego, California, UsThis role focuses on 4 primary functional areas: ο Industry Strategy (marketing universe and sizing, competition, market position and evaluation, growth opportunity identification), ο Offer & Program Management (vertical industry offer & development, horizontal program and partnership alignment), ο Industry Marketing (internal & external collateral and content development, messaging, social media strategy, web strategy, and general market awareness), ο Sales Enablement (messaging, content, training, first point of contact for sales efforts, international sales community development). ο Current solution focus areas include Cyber Security, Tax Compliance, Finance and Performance Management for the Public Sector, and Healthcare Data Warehouse (including HHS LDM development). ο Provide communications support for Government Affairs includes organizing media days, developing and providing input on Congressional testimony focused on key solution areas, messaging refinement and mapping, and providing general marketing support.
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Vice President Travel Transportation & Government Global Industry SolutionsTeradata Nov 2007 - Jan 2009San Diego, California, UsResponsible for the strategic development of data warehouse solutions for the travel, transportation, hospitality and government industries.
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Global Program DirectorTeradata Nov 1999 - Nov 2007San Diego, California, UsResponsible for the strategic development of solutions for the travel industry. Primarily focused on airlines and passenger name record data warehouses to support revenue management, customer management, operations management and financial management business processes.
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Finance & Marketing ProfessionalAmerica West Airlines Jun 1992 - Nov 1999UsVarious positions within the sales and marketing division of America West Airlines during this timeframe including finance director, partner marketing manager, corporate audit professional. -
Event CoordinatorSpectacular Productions 1990 - 1992
Monica Mullen π΅π Skills
Monica Mullen π΅π Education Details
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W. P. Carey School Of Business β Arizona State UniversityFinance
Frequently Asked Questions about Monica Mullen π΅π
What company does Monica Mullen π΅π work for?
Monica Mullen π΅π works for Informatica
What is Monica Mullen π΅π's role at the current company?
Monica Mullen π΅π's current role is I help people manage and use their data so they can deliver more valuable customer experiences..
What is Monica Mullen π΅π's email address?
Monica Mullen π΅π's email address is mo****@****cox.net
What is Monica Mullen π΅π's direct phone number?
Monica Mullen π΅π's direct phone number is +170323*****
What schools did Monica Mullen π΅π attend?
Monica Mullen π΅π attended W. P. Carey School Of Business β Arizona State University.
What skills is Monica Mullen π΅π known for?
Monica Mullen π΅π has skills like Business Intelligence, Strategy, Program Management, Data Warehousing, Enterprise Software, Analytics, Management, Business Analysis, Crm, Business Process, Saas, Leadership.
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