● Directed marketing expansion as CMO, incorporating national brand campaigns, partnership marketing, and PR into firm's strategy; elevated Haven Life’s aided brand awareness from 4% to 42% within core demographic, establishing company as market leader.● Formulated and executed a DTC marketing roadmap, leveraging customer data and insights to drive a 25% increase in website traffic and a 30% year-over-year sales growth.● Spearheaded end-to-end management of 20+ online and offline marketing campaigns, from conceptualization to execution.● Directed the strategic implementation of an affiliate program, involving 300+ partners, which now accounts for 30% of total company sales and ensures cost-effective customer acquisition.● Guided marketing positioning and customer segmentation strategy, incorporating customer & prospect research and secret shopping and contributing to 38% growth in brand awareness.● Reviewed lifecycle marketing initiatives, optimizing 70+ campaigns to increase customer conversion rates by 7% and reduce churn by 11%.● Architected and rolled out a comprehensive lead quality and scoring framework, leveraging in-house lookalike models to drive rapid scalability at a reduced customer acquisition cost, leading to significant revenue uplift for the organization.● Implemented a cutting-edge marketing analytics framework that enabled the acquisition team to execute rapid A/B tests, enhancing the speed and efficiency of campaign iterations by 24% and boosting ROI by 14%.● Led a cross-functional team of product owners, designers and developers to design and implement a multi-product quoting experience and associated marketing communications that has resulted in a 52% increase in application to issue rate over the past year.● Directed a cross-team initiative with brand and content departments to formulate a user acquisition focused content strategy; delivered exceptional results with blog traffic skyrocketing by over 1200% in 2023.

Led all growth marketing efforts for a Series B financial services startup in the consumer lending realm.● Developed and executed comprehensive customer acquisition strategy, resulting in $7M revenue growth within one fiscal year.● Slashed marketing cost-per-acquisition (CPA) by an astounding 71% in the initial 6 months, while achieving a 27-fold surge in loan volume, leading to $360M in booked loans, surpassing the target by 36%.● Led conversion rate optimization (CRO) testing of landing and product pages resulting in a lift of lead conversion rate from 4.2% to 9.7%.● Established an affiliate program with over 50 partners generating over 40% of all new leads.● Led implementation of personalization and exit-intent campaigns that resulted in e-mail capture of 23% of first-time site visitors. Created a drip e-mail campaign flow to nurture cold e-mails into warm leads that converted 4% of email captures to customers.● Engineered a campaign optimization strategy enabling real-time edits to enhance performance; this approach led to a 22% improvement in ROAS to below targets within 4 months.

Led the efforts to acquire new customers for Avis Budget Group by leveraging strategic partners assets (loyalty programs, points schemes and co-branded credit cards).● Secured 4 new strategic partnerships with run rates of over $150M in annual revenue.● Generated over $85M in incremental revenue through direct consumer marketing programs in both 2013 and 2014.

Led marketing for a rookie level minor league baseball team.● Generated over $1M in ticket sales for the 2009 season.● Launched first digital marketing campaigns in SEO, SEM and Social channels.● Implemented an email acquisition program and grew marketable audience from 0 to 50,000 in 8 months.

My responsibilities were handling tour support for our recording artists. My duties included writing press releases, coordinating promotional events (radio, in-venue, etc.), and managing our street team tasked with promoting the tours.