Como Gerente de Mercadeo en Compañía Alfaro, lidero un equipo, incluyendo un asistente, y gestiono diversas tareas inhouse para fortalecer nuestra presencia en el mercado de instrumentos musicales y equipos de audio profesional.Estrategias de Marketing:Gestionar nuestra presencia en redes sociales con contenidos atractivos basados en análisis de inventario y tendencias. Mejorar nuestro ecommerce para aumentar ventas, implementar campañas de email marketing y fortalecer relaciones con artistas y eventos.Campañas Publicitarias:Gestionar campañas digitales con proveedores y campañas de temporada en nuestras tiendas físicas.Desarrollo de Marca:Desarrollar la marca en nichos específicos como instrumentos para meditación y equipos para DJs, renovando contenidos y blogs.Gestión de Proyectos:Organizar eventos grandes para lanzamientos de productos y actualizar la información del ecommerce. Coordinar la integración de inventario con el sitio web y apoyar a diferentes áreas de la empresa en proyectos clave.Innovación y Tendencias:Realizar seguimiento de la competencia y presentar reportes semanales a la gerencia sobre tendencias, avances y ventas.Resultados y Logros:Evaluar resultados de ventas y ecommerce para tomar decisiones informadas sobre eventos y promociones.Relaciones con Clientes:Implementar encuestas por correo electrónico para obtener feedback y mejorar nuestra oferta.Mi enfoque integral no solo impulsa el marketing, sino que también apoya a distintas áreas de la empresa, contribuyendo al éxito general de Compañía Alfaro.

• Use of Salesforce Marketing Cloud and Salesforce CRM to send email campaigns aimed mostly at generating traffic and conversions for the eStore site.• Preparation of monthly results reports for presentation to management.• Lead meetings with the e-commerce and marketing team to plan communications for the month.• Propose and follow up on new relevant communication strategies by email for clients.

Management of marketing campaigns in Google Ads, Facebook, Instagram, Twitter, LinkedIn.Implementation and management of Chat Bot and campaigns to clients by WhatsApp.Creation and maintenance of landing pages to generate Leads, including SEO optimization.Implementation and management of CRM for review of lead and commercial results, interaction with leads, monitoring and training for the commercial department.Design and implementation of automated service by ChatBot on websites.Manage the social networks of the company.Email Marketing Management for clients, leads and insurance brokers.Design of Digital Arts, Printed and elaboration of Promotional Videos for internal and external use.Competition monitoring.Organization of events and management with suppliers.Manage suppliers of printed material, pop, promotional, etc.Management of Adobe Creative Cloud (design and video), CRM and email marketing tools.

Daily management of social networks of company clients, in different digital channels: Instagram, Twitter, LinkedIn, Facebook.Production and management of content for social networks and management of digital interaction with users, based on strategies previously agreed with clients.Graphic conceptualization of the content in conjunction with the Social Media Designer and with the support of the Content Creator assigned to the project. Taking pictures to update content for clients' social networks.Participation in creative tables to contribute ideas and solutions. Direct and continuous attention with customers to address doubts, requirements, complaints and suggestions.Constant evaluation and monitoring of social networks useful for dealing with moments of crisis or urgent incidents that affect brands.

Creation and management of social media accounts (Instagram, Facebook, LinkedIn) of the company and increasing its followers.Creation, maintenance and generation of content for sites: www.projectser.com, www.bentley.pccadla.com, www.pccadcr.com and www.pccadla.com.Email marketing, SEO, organization / publication of events and control of participant lists through web forms and landing pages. Creation of campaigns on social networks for offers, events or lead capture. Graphic design of the company, creation of arts for social networks, photography, design of the printed and digital catalog, brochures, flyers, business cards, office signs and others. Registration of purchases of advertising materials (Facebok ads, Google Adwords, printed and promotional materials), visits with suppliers and architecture or engineering organizations to coordinate activities with the company. Autodesk 3ds Max, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro and Adobe Acrobat Pro course instructor. Speaker at events and workshops. Sales assistance and technical support to customers.

Assistance to Sales and Technical Support.Assistance to clients for Adobe and Autodesk programs.Instructor of design programs like Autodesk 3ds Max, Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe Acrobat Pro.Responsible for the creation and maintenance of the website www.softnet.com.paIn charge of email marketing, promotional material, socialmedia, making designs for print and digital corporate image.Evaluation of new products for distribution.Speaker at events and workshops.

Printed design, vinyl cutout and digital design.