Bringing innovative concepts to life.

• Benchmarked iPhone and competition offers for the EMEA and collaborated with local management to better understand price modifications in 55 countries / 88 carriers.• Assisted in negotiations in operator’s tariff plans proposals, by analysing their pricing strategy and prepared recommendations for senior management.• Prepared reports and analysis that included explanation of price changes and structure of promotions, and resulting effect on sales elasticity.• Analysed the structure of operators’ retention offers across EMEA to establish the iPhone positioning vs. competition and recommend required actions in each market.

• Monitored iPhone and competition price plans changes as well as competition promotional activities.• Handled mystery shopping in: Sweden, Denmark, Norway, Finland, Latvia, Lithuania and Estonia to research the iPhone presentation in stores and evaluate shop assistant’s knowledge about iPhone.• Prepared detailed report for management with results of mystery shopping and recommendations in order to improve iPhone presence in stores, staff’s product knowledge and service delivery.