Working with brands to create content for all social platforms, including YouTube, by following guidelines and brand esthetic for each brand.

I promote Glossier skincare and makeup products on my Instagram through original content creation, my personal network of friends and influencers, and by engaging my followers with reviews, answers to their questions, and information on product releases. Abiding by Glossier's values and brand aesthetic, I am able to reach a greater target audience and be an opinion leader amongst my peers

As a member of the Blossom Box social media team, I work on developing off platform strategy for our distribution channels with the purpose of growing our audience. I work closely with our partnerships and design team to align on brand tentpoles. I also write weekly articles for our blog/journal.