Marcela Navarro Email & Phone Number

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

Provided clients strategic guidance on how to streamline and optimize existing marketing workflows through Percolate. Tracked and reported on efficiencies gained through the consolidation of a customer's tech stack and their reduction in production time and costs. Worked with a range of clients including Walmart, SABMiller, GE, Anheuser-Busch InBev, Land O'Lakes, The Weather Channel and Tiffany & Co. to oversee deployment of software.

Miami, Fl

Clients: State Farm and Buchanan's (Diageo)• Managed day-to-day client business focusing primarily on social projects• Led ongoing editorial calendar development • Assisted in development of content pillars and posting strategy for brand’s social presence • Led creative development and production for all social consumer experiences as well as social ads• Developed monthly analytics reports and provided recommendations based off key learnings • Prepared and trafficked television, radio, print and digital creative on a national and local level

Miami, Fl

Client: Samsung• Led social strategic initiatives for the Caribbean market (Facebook and Twitter)• Created monthly editorial calendars and digital content, as well as analytics reports • Covered live events (live tweeting and images) such as Consumer Electronic Show 2014, Unpacked 2013

Http://Modernmona.Com/

Dedicated to creating unique travel experiences and itineraries for young-minded consumers traveling to Spain• Conducted daily market research in terms of travel trends and local hotspots in various cities• Managed weekly entries and photography for blog• Administered social media channels to increase visibility and drive traffic to site (Facebook, Twitter, Instagram, Pinterest, Tumblr, Foursquare) • Created partnerships with local cafés, bars, restaurants, and influencers in Madrid

Madrid Area, Spain

• Developed corporate communication and marketing plan for 8 European countries and Brazil• Created content for bimonthly internal magazine including news writing/editorials, photography, design• Managed daily Intranet posts (news writing, audiovisual content) and internal campaigns• Aided organization of internal and external events (innovative sponsorships, media relations)• Handled other media relations (press releases, contact with press from various EU countries)• Assisted photographer and videographer at events (audiovisual direction)

Madrid Area, Spain

• Devised market and competitive analysis (Market trends, online metrics, social media strategies)• Built relationships with luxury brands (Tiffany’s, Loewe, Cartier) to understand barriers and promote joint venture (B2B focused interviews)• Developed communication and creative strategy to reach desired objectives of increasing partnerships with Spanish luxury brands and customer growth (market research: 2 focus groups, 25 in-depth interviews) • Presented results to tribunal consisting of CEO and Executive VP of Weber Shandwick Europe, Communication and PR managers of Vente-Privee

Miami, Fl

• Administered IRS and State Banking Department audits (for 15 branches, 7 states) resulting in higher standing than previous years• Implemented shift to online compliance training programs for 45 employees working in 15 branches• Coordinated monthly Compliance, Strategic and Marketing meetings resulting in opening of 2 new branches, increase in sales and awareness through seasonal promotions and sponsorships

Miami, Fl

• Collaborated with production teams for promotional events, photo shoot sessions and commercials• Participated in the production and supervision of the annual award show: Premios Junventud (over 1200 spectators) • Aided the public relations and marketing team with daily projects resulting in increased visibility of new spokesperson, Melissa Martinez, La Belleza Latina 2008

M.A., Corporate Communications

Activities and Societies: IE Corporate Communications Club, IE Art Club, IE Fashion and Luxury Club, IE Entertainment and Media Industry.

Bs, International Affairs,Communications Minor

Activities and Societies: Member of FSU Advertising and Marketing Committtee