Matthew Chadwick Email & Phone Number

In this role I analyze digital marketing return on ad spend and ad effectiveness for several lines of business, resulting in insights and recommendations which I use to consult Paid Social, Programmatic Activation, Media Planning, and Marketing Strategy teams for the optimization of incremental revenue.

As a Manager, System Projects & Insights, I established and led a team of two business insights managers and a business analyst within a contact center environment. Our team provided incremental reporting and insights to support operations and sales. In partnership with the operation, we also evaluated and assessed Generative AI functionality potential in.

Reston, VA, US

Led SaaS products through the entire product lifecycle for the Resonate Ignite Platform (AI-Powered Consumer & 1st-party Insights), including user interviews/needs identification, writing detailed product requirements, participating in prototyping, as well as epic and story writing, and partnering with product marketing and engineering through the.

As a BI Manager on the Customer Engagement Platform team, I've supported, developed, launched, and socialized marketing campaign and audience insights dashboards. I also helped lead the launch of a new customer intelligence platform, which utilizes survey, behavioral data, digital tagging, and machine learning to deliver audience insights and audience.

As a member of the Safety Analysis & Business Support team, I focused on synthesizing multiple data sources to create dashboards and stories from the data, which helped inform and guide business decisions on where to focus cast safety incident prevention efforts.

As a Cast Member at DVC, I prepared data-driven stories and dashboards, using them to consult leaders on Member call-center operations and points program usage. This enabled leaders to understand the potential impact of operational changes, how the points program was being utilized, and how future points allocations could be made for new external resort.

In this role I lead the system administration, support, and associated resource reporting for Disney's Yellow Shoes Creative Group marketing resource management system. I also lead the implementation of the marketing resource management system for three additional lines of business at Disney, acting as their systems administrator.

Orlando, FL, US

Through mining and merging together data and insights from a myriad of sources, I was able to create targeted data-driven advertising proposal recommendations for account executives and clients, resulting in significant advertising revenue for our department, and better advertising results for our clients.

Norfolk, Virginia, US

In this role I focused on supporting the circulation marketing department through the management of marketing information systems and customer segmentation development for direct marketing campaigns.

Black Mountain, NC, US

As an analyst in the area of customer loyalty database marketing, I analyzed data from a large transactional customer database to create targeted marketing lists for competitive openings/closings, coupon mailings, and in-store electronic marketing. I also managed the acquisition, review, and selection of data hygiene proposals for our loyalty marketing.

As an analyst on the training evaluation team at the Disney Reservation Center, I developed training evaluation measurements by partnering with members of the Cast Communications and Training Design teams, which included creating training evaluation surveys used to measure sales agents understanding and application of technical and sales competencies..

Ms, Data Analytics

Bs, Business Administration (Computer Information Systems)