Deana Martin Email and Phone Number

- Manage content in an cloud-based digital asset library for national B2C and B2B retail brands- Consult and maintain metadata schemas, search and archive strategies for libraries of assets in a Digital Asset Management (DAM) tool- Ensure legal requirements and brand guidelines align in creative work and use of brand assets- Guide, review and provide final approval for the use of Best Buy brand assets with vendors and internal partners- Collaborate with cross-functional partners… Show more - Manage content in an cloud-based digital asset library for national B2C and B2B retail brands- Consult and maintain metadata schemas, search and archive strategies for libraries of assets in a Digital Asset Management (DAM) tool- Ensure legal requirements and brand guidelines align in creative work and use of brand assets- Guide, review and provide final approval for the use of Best Buy brand assets with vendors and internal partners- Collaborate with cross-functional partners to secure and manage confidential vendor product assets to uphold vendor confidence- Test, research and recommend internal process improvements and application uses- Develop knowledge documentation, facilitate training and optimize work streams for internal end-users in system applications and tools Show less

- Managed video and audio media for a national broadcast TV show on DIY & HGTV Networks- Photographed construction process, DIY projects and final beauty shots- Acquired and organized legal releases of talent and contractors- Assigned metadata and uploaded legal and production deliverables to network servers- Designed and distributed post-production media kits to talent, vendors and other stakeholders- Assisted Producers in controlling the sets, and supported Photography and… Show more - Managed video and audio media for a national broadcast TV show on DIY & HGTV Networks- Photographed construction process, DIY projects and final beauty shots- Acquired and organized legal releases of talent and contractors- Assigned metadata and uploaded legal and production deliverables to network servers- Designed and distributed post-production media kits to talent, vendors and other stakeholders- Assisted Producers in controlling the sets, and supported Photography and Audio teams Show less

- Developed and tracked objectives and branding best practices for three national brands- Explored and strengthened copywriting skills and creative writing for multi-media- Unified social media branding and strategy across social platforms using design management principles- Acquired knowledge of full stack digital marketing including: SEO & SEM- Lead customer review moderation and collaborated with internal partners to improve the customer experience- Researched customer… Show more - Developed and tracked objectives and branding best practices for three national brands- Explored and strengthened copywriting skills and creative writing for multi-media- Unified social media branding and strategy across social platforms using design management principles- Acquired knowledge of full stack digital marketing including: SEO & SEM- Lead customer review moderation and collaborated with internal partners to improve the customer experience- Researched customer journey maps, industry key performance indicators (KPIs), and learned the importance of report management- Strengthened Project Management skills Show less

- Video editing of monthly City Council meetings and placement on website- Scheduled and maintained website and digital display signage- Production Assistant to in-studio productions

- Managed partnerships with graphic designers and web developers- Guided cross-functional projects to align with client requests, strategies, deadlines and budgets- Maintained and updated client website dashboards- Designed preliminary website examples for client pitch boards and acquisition- Planned and coordinated business open houses and conferences

- Produced weekly pre, post and live audio and video productions- Trained and managed 15 volunteers and staff in technical event production- Created advanced PowerPoint presentations, print and digital promotional materials- Directed, produced, shot and edited photo and video mediums- Designed stage sets and in-house themed environments- Coordinated event production with small to medium budgets- Researched customer segments for insight and design inspiration