A Silverguard é uma fintech que atua como guardião digital das suas finanças, oferecendo um ecossistema de soluções de proteção financeira para os brasileiros e dados de proteção valiosos para empresas.Criada por Marcia Netto e Flavio Rabelo e investida pela Astella e Latitud, a Silverguard possui dois produtos:📱Aplicativo Silverguard: soluções freemium de cibersegurança, assistência e seguros que protegem contra golpes e prejuízos financeiros, inclusive após roubo de celular. Lançamento previsto para o final de 2023.🆘SOS Golpe: suporte gratuito com protocolos especializados à vítimas de golpes e crimes digitais através do WhatsApp da Silverguard (4000-2254).

Orgulho de fazer parte desde 2021 da rede global de empreendedores de alto impacto da Endeavor, assumindo o compromisso de construir grandes negócios, mas também um grande Brasil pela prática do giveback, investindo, mentorando e inspirando as próximas gerações de empreendedores.

A Sallve é uma scale-up brasileira de beleza com a missão de construir um espaço que conecta pessoas, ideias e conteúdos sobre um novo mercado de beleza. Essa revolução só é possível por causa do engajamento com sua comunidade, de um time incrível e de investimento dos principais fundos de venture capital brasileiros.

Responsible for Minha Vida (www.minhavida.com.br) strategy, operation, audience, editorial team, product features and sales products.Great accomplishment: Co-owner of Webedia's Culture project (Webedia As One) helping the company defining mission, vision and values, and the first 360-degree-feedback and 9 Box Matrix.

Responsible for Minha Vida (www.minhavida.com.br) strategy, operation, audience editorial team, product features and sales products.Great accomplishment: Facebook audience domination without raising company expenses (from 2 million to 11 million monthly visits!)

Responsible for Minha Vida (www.minhavida.com.br) and Dieta e Saúde (www.dietaesaude.com.br) strategy, operation, product features, marketing, editorial team and revenues (advertising, leads and subscription).Great accomplishment: Major company downsizing that leaded to a high profitable company (without losing company culture and work climate)

Responsible for Minha Vida (www.minhavida.com.br) and Consulte.me (consulte.me) strategy, operation, product features, marketing, editorial team and revenues (advertising, leads and subscription). Team: 15 people.Great accomplishment: Minha Vida's SEO exponential growth (from 1 million to 22 million monthly sessions!)

Responsible for Minha Vida (largest Brazilian Health and Wellness portal) marketing and product development;Responsible for Dieta e Saúde (largest Brazilian online weight lost program) marketing (Subscription acquisition, Adwords and E-mail marketing)

Responsible for:• Strategy and operation management of social games (web and mobile)• Developing new social game features• New game users and stickiness• Social game revenue streams (virtual goods)

Responsible for:• Strategy and operation management of 3 online products: > Abril.com> VEJA São Paulo> ViajeAqui (Guia Quatro Rodas + Viagem e Turismo + National Geographic).• Product (features), audience and revenue strategies;• Online economic models (network effects) and new revenue streams development (e-Commerce);• Lean office (Kanban) team management (Product Owners + their direct teams = ~50 people)

Responsible for:• VEJA São Paulo online strategy ("local leasure guide") and operation;• Product development as Product Owner (Scrum methodology roll)• Audience development (all traffic sources: Direct/Branded, SEO, SEM, Social Media, Newsletters and Partnership traffic);• Revenue streams development (advertising, sponsorship and e-Commerce);• Mobile strategies for VEJA São Paulo brand (mobile site and iPhone apps);• Local search market expertise (guides, lists and maps).

Responsible for:• Product management (internal search of Abril's websites and AbrilBUSCA website) and search engine tool management (Fast);• Search engine optimization (SEO) consultancy for Abril's websites;• Sponsored links partnership development (Adsense) and other online revenue streams (CPC models);• Sponsored links campaigns coordination (Adwords);• Local search market (guides, lists and maps)• Abril's search strategies and partnerships (Google Adsense, Google Maps and Youtube)• Social Networks widgets (apps) development: Meu Time Meu Humor (Orkut);• Team management (10 people).

As manager of mobile content distribution I was responsible for:• Distribution strategy for each operator/carrier (Broadcast SMS, Wap deck, Wap-push and Website).• Monitoring carriers portals (Wap and SMS deck), identifying opportunities.• On-deck projects (content, media and revenue share negotiation) and SMS/Downloads off-deck projects (suppliers selection, product design specifications and large accounts and revenue share negotiations with carriers and integrators).• Content recommendations for new technologies (ex. MMS).• Redesign of Abril no Celular website, integrating online subscription via SMS.• Studying off-billing and micropayment opportunities.• Audience, sales, subscriptions and media investments control and reports.I was also responsible for some mobile product projects:• Product design and usability specification for mobile applications (localization, IM, code reader etc.).• Sales and subscriptions promotions (‘concurso cultural’ model and ‘Caixa Economica Federal’ model).

Abril's Management Trainee Program had 4 stages in 2005:1) Operational process mapping of Printing Plant, Logistics and Distribution, identifying improvement opportunities. 2) Coordination of the first SEO (Search Engine Optimization) project of Abril: understanding of Search market and Google algorithms; diagnosis analysis, SEO politics and training material preparation; success cases development (Abril.com); training sections for more than 30 editorial websites (editors, journalists, webmasters and designers); support and monitoring of websites adjustments and results presentations for stakeholders (including Abril’s President).3) Coordination of a Digital Inclusion Project with WiMAX technology: developing project requirements (details and costs) and presentations, prospecting partnerships and supporting suppliers and Government negotiations.4) Coordination of a project to improve VEJA magazine competitor monitoring process: process mapping and P&L analysis of all competitors’ subscriptions packages and initiatives.• Coordination of a multiplatform video project for VEJA São Paulo brand (website, mobile, push, TV and theaters): project plan, video adaptations for each media and platform (format, angles and cuts), suppliers selection and advertising pricing.• Coordination of a TV show for VEJA São Paulo brand: target definition, identification of potential TV stations, stakeholders’ coordination (editorial, marketing and producers), advertising pricing and support on 2 TV pilots production.• Coordination of a VEJA Digital Project on Zinio platform: P&L and portfolio analysis, sales forecast and new distribution, pricing and communication proposition.• Coordination of VEJA Falada project: analysis of the present project with Fundação Dorina Nowill (CD distribution for blind people), new distribution proposition (expand the benefit to more blind people through an online push platform) and sponsorship plan to subsidize the project.

Coordination of new Seda Hidraloe (curly hair) launch for Latin America (Latam): Market research briefing development (product concept and advertising), formula and package specification with R&D team, package and label approval with all countries, Nielsen research analysis, sales forecast and elaboration of project approval presentation.

Coordination of Dekalb and Agroceres (corn brands) websites redesign: specification, design and technology supplier coordination and responsible for products distributors online relationship