Marcia Netto Email & Phone Number

State Of São Paulo, Brazil

A Silverguard é uma fintech que atua como guardião digital das suas finanças, oferecendo um ecossistema de soluções de proteção financeira para os brasileiros e dados de proteção valiosos para empresas.Criada por Marcia Netto e Flavio Rabelo e investida pela Astella e Latitud, a Silverguard possui dois produtos:📱Aplicativo Silverguard: soluções freemium de.

Sao Paulo, BR

New York, NY, US

Orgulho de fazer parte desde 2021 da rede global de empreendedores de alto impacto da Endeavor, assumindo o compromisso de construir grandes negócios, mas também um grande Brasil pela prática do giveback, investindo, mentorando e inspirando as próximas gerações de empreendedores.

São Paulo, São Paulo, BR

A Sallve é uma scale-up brasileira de beleza com a missão de construir um espaço que conecta pessoas, ideias e conteúdos sobre um novo mercado de beleza. Essa revolução só é possível por causa do engajamento com sua comunidade, de um time incrível e de investimento dos principais fundos de venture capital brasileiros.

Sao Paulo, Sao Paulo, BR

Rio De Janeiro, RJ, BR

São Paulo, BR

Levallois-Perret Cedex, FR

Responsible for Minha Vida (www.minhavida.com.br) strategy, operation, audience, editorial team, product features and sales products.Great accomplishment: Co-owner of Webedia's Culture project (Webedia As One) helping the company defining mission, vision and values, and the first 360-degree-feedback and 9 Box Matrix.

São Paulo, BR

Responsible for Minha Vida (www.minhavida.com.br) strategy, operation, audience editorial team, product features and sales products.Great accomplishment: Facebook audience domination without raising company expenses (from 2 million to 11 million monthly visits!)

São Paulo, BR

Responsible for Minha Vida (www.minhavida.com.br) and Dieta e Saúde (www.dietaesaude.com.br) strategy, operation, product features, marketing, editorial team and revenues (advertising, leads and subscription).Great accomplishment: Major company downsizing that leaded to a high profitable company (without losing company culture and work climate)

São Paulo, BR

Responsible for Minha Vida (www.minhavida.com.br) and Consulte.me (consulte.me) strategy, operation, product features, marketing, editorial team and revenues (advertising, leads and subscription). Team: 15 people.Great accomplishment: Minha Vida's SEO exponential growth (from 1 million to 22 million monthly sessions!)

São Paulo, BR

Responsible for Minha Vida (largest Brazilian Health and Wellness portal) marketing and product development;Responsible for Dieta e Saúde (largest Brazilian online weight lost program) marketing (Subscription acquisition, Adwords and E-mail marketing)

• Responsible for:
• Strategy and operation management of social games (web and mobile)
• Developing new social game features
• New game users and stickiness
• Social game revenue streams (virtual goods)

São Paulo, SP, BR

• Responsible for:
• Strategy and operation management of 3 online products: > Abril.com> VEJA São Paulo> ViajeAqui (Guia Quatro Rodas + Viagem e Turismo + National Geographic).
• Product (features), audience and revenue strategies;
• Online economic models (network effects) and new revenue streams development (e-Commerce);
• Lean office (Kanban) team management (Product Owners + their direct teams = ~50 people)

São Paulo, SP, BR

• Responsible for:
• VEJA São Paulo online strategy ("local leasure guide") and operation;
• Product development as Product Owner (Scrum methodology roll)
• Audience development (all traffic sources: Direct/Branded, SEO, SEM, Social Media, Newsletters and Partnership traffic);
• Revenue streams development (advertising, sponsorship and e-Commerce);
• Mobile strategies for VEJA São Paulo brand (mobile site and iPhone apps);

São Paulo, SP, BR

• Responsible for:
• Product management (internal search of Abril's websites and AbrilBUSCA website) and search engine tool management (Fast);
• Search engine optimization (SEO) consultancy for Abril's websites;
• Sponsored links partnership development (Adsense) and other online revenue streams (CPC models);
• Sponsored links campaigns coordination (Adwords);
• Local search market (guides, lists and maps)

São Paulo, SP, BR

• As manager of mobile content distribution I was responsible for:
• Distribution strategy for each operator/carrier (Broadcast SMS, Wap deck, Wap-push and Website).
• Monitoring carriers portals (Wap and SMS deck), identifying opportunities.
• On-deck projects (content, media and revenue share negotiation) and SMS/Downloads off-deck projects (suppliers selection, product design specifications and large accounts and revenue share negotiations with carriers.
• Content recommendations for new technologies (ex. MMS).
• Redesign of Abril no Celular website, integrating online subscription via SMS.

São Paulo, SP, BR

• Abril's Management Trainee Program had 4 stages in 2005:1) Operational process mapping of Printing Plant, Logistics and Distribution, identifying improvement opportunities. 2) Coordination of the first SEO (Search.
• Coordination of a multiplatform video project for VEJA São Paulo brand (website, mobile, push, TV and theaters): project plan, video adaptations for each media and platform (format, angles and cuts), suppliers.
• Coordination of a TV show for VEJA São Paulo brand: target definition, identification of potential TV stations, stakeholders’ coordination (editorial, marketing and producers), advertising pricing and support on 2 TV.
• Coordination of a VEJA Digital Project on Zinio platform: P&L and portfolio analysis, sales forecast and new distribution, pricing and communication proposition.
• Coordination of VEJA Falada project: analysis of the present project with Fundação Dorina Nowill (CD distribution for blind people), new distribution proposition (expand the benefit to more blind people through an.

Blackfriars, London, GB

Coordination of new Seda Hidraloe (curly hair) launch for Latin America (Latam): Market research briefing development (product concept and advertising), formula and package specification with R&D team, package and label approval with all countries, Nielsen research analysis, sales forecast and elaboration of project approval presentation.

St. Louis, Missouri, US

Coordination of Dekalb and Agroceres (corn brands) websites redesign: specification, design and technology supplier coordination and responsible for products distributors online relationship

Leading Product Innovation

Board Member Certification | Abp-W (Advanced Boardroom Program For Women)

Naspers Program, Online Media Strategies

Mba, Marketing

Bachelor Of Science, Advertising And Marketing