Michael Nicholson Mba Email & Phone Number

Fairfax County, Virginia, United States

Fairfax, ,Va

Ashburn, Va

Sales Manager – Verizon Consumer Markets Manage and direct vendor relationship for five sales offices to achieve consistent revenue production. Fully managed assigned sales territories, inspect vendor understanding of Verizon promotions and standards and conduct training and field observations as necessary. • Oversaw five offices generating 8,657 direct sales in 2016. Generated $12.5 million in annual revenue. Worked with owners on all facets of business from recruiting, staffing, training, territory management, systems and compliance issues. • Developed and launched cancel reduction programs in sales offices, contributed to a 50% reduction in cancels rates. Coached office with lowest cancel rate in VA, MD and DC in 2016.• Created sales territory analysis, to identified optimal areas for sales generation and areas that were under worked. Conducted analysis of 203 territories in VA, MD and DC. Analytics were rolled out to the entire Potomac region to allow for sales optimization region wide.• Implemented sales incentives and channel engagement programs to drive results in offices. Continually trained offices on VZ offers and promotions, and maintained visible presence in offices and in field to identify opportunities to drive results.

Ashburn, Va

Senior Marketing Manager – Verizon Business Markets Led Field Marketing team for VA, DC, and MD for business markets, expanding responsibility from previous role managing VA program. Introduced and scaled successful new ideas and tactics. A reorganization at the end of 2015 resulted in program reductions. • 2015 led a team of 5 Account Managers, in Potomac region (VA, DC and MD). Directed lead generation and sales, activated at 3,283 properties generating 813 leads and 362 sales.• Design, created and executed marketing campaigns that drove referral generation directly to sales team. Developed hyper local campaign, businesses within territory received recorded call from their Local Business Specialist. Expanded reach of sales and marketing, generating 412 calls and 184 sales.• Work closely with Property Management to gain alignment to execute local marketing events and gain access to do not solicit properties. Executed on site marketing events along with door knocking to drive referrals, sales and awareness of FiOS availability in properties.

Ashburn, Va

Senior Marketing Mgr. – Verizon Business Markets - Ashburn, VA (2011-2014)Led Virginia local small business marketing teams in new regional organization to deliver incremental leads and sales to accelerate growth. Developed, implemented and managed field marketing programs. Tactics included events, account-based marketing, and direct marketing.• Managed a team of 2 Account Managers and 1 Intermediate Marketing Manager.• Select optimal build locations for Verizon FiOS expansion. Project managed build schedule with Engineering, Sales and Construction to preclude surprises and ensure rapid sales penetration at properties. • Achieved a sustained 40% leads close rate – a 33% increase from historical close rates.• 2014 Program generated 598 leads and 298 sales

Arlington, Va

Senior Marketing Mgr. Verizon Consumer Markets – Arlington, VA (2005-2010)Developed, planned, and executed regional marketing campaigns for PA, NJ, and DE. Established campaign design, managed execution, including, strategy development, marketing tactics and mix, metrics, forecasting, budget and creative development. • Campaigns tactics included Direct Mail, Web, Bill Inserts, Outbound Telemarketing, Radio and TV. Managed budget of 3.3M dollars.

Arlington, Va

Senior Marketing Mgr. – Business Offer Mgt. 2004 -2005• Devised market plan, targeting instructions, marketing mix for business data and voice programs.

Mba, Business Mgt And Marketing

B.S., Business Management

Masters Certificate, Project Management