Marina Nikonova Email & Phone Number

Yerevan, Am

Salzburg, At

• Delivered an 80% sales surge for biogena-russia.ru and a 79% lead boost for biogenaclinic.ru, achieving stellar ROMIs of 467% and 522%.• Demonstrated expertise in boosting eCommerce revenues and enhanced brand visibility across platforms like Facebook/Instagram and Google.• Showed a keen eye for KPIs, optimizing digital sales funnels for both onsite and offsite performance.• Managed product marketing alongside an IT outsourcing team from conception to realization, highlighting proficiency in process management and resource allocation.• Worked collaboratively with teams, adhered to budgets, and employed data-driven strategies in digital marketing.

• Conducted extensive market, competitor, and client research to identify key objectives, potential obstacles, and areas for growth.• Developed a comprehensive digital marketing strategy, including a multi-channel UA.

I have achieved the following successes in my role:• Spearheaded content marketing revamp, driving patient growth by over 200 monthly with a ROMI surpassing 350%.• Realized a 60% client surge in under seven months, boasting a ROMI above 300%.• Orchestrated paid digital campaigns across key platforms, optimizing a budget exceeding 1,000,000 RUB, emphasizing cost-efficiency.• Led diverse marketing campaigns, embracing A/B testing and robust data analysis to inform strategies.

I have achieved the following accomplishments in my role:• Successfully created a marketing team from scratch and implemented marketing activities to retain existing clients and acquire new users, leading to an 11-fold increase in sales from 2013 to 2016.• Launched multi-channel advertising campaigns with a budget of over one million rubles, resulting in a return on investment (ROI) of 600%+. As a result, the number of new students grew by more than 10.5 times since 2013.• Relaunched the company's website in 2016, including integration with Roistat analytics, call-tracking, and AMO CRM, which improved several business processes for the sales team and led to a 36% increase in sales.• Successfully executed an email marketing strategy with Mindbox, leading to a 20% increase in total revenue from the email channel.• Launched a content marketing initiative, resulting in a four-fold increase in search traffic volume and a 35% reduction in the total cost of customer acquisition within two years.• Successfully relaunched the company's social media channels, leading to a daily increase of 10-20 quality leads per channel.

Москва, Москва, Ru

Developed and executed comprehensive marketing strategies across multiple channels including mobile ad networks, Facebook, and App Store Optimization (ASO).Effectively oversaw product design processes by aligning them with the established marketing strategies, ensuring seamless coordination and collaboration between teams.

Limassol, Cyprus, Cy

Professional Accomplishments.Successfully executed multiple social media campaigns across several platforms, including Odnoklassniki.ru, VK.com, Facebook, MoiMir.ru, Orkut, Studi.vz, and others.Developed and launched a highly effective tracking system for social media campaigns, ensuring optimal performance and maximum ROI.

Yekaterinburg, Ru

Master'S Degree, Liberal Arts And Sciences/Liberal Studies

Project Manager

Управление Финансами: Бизнес-Модели, Метрики, Аналитика И Финансовый Учет

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