Minimalist Lab, founded with a mission to celebrate female individuals through the sentiment and stories that quality jewelleries could deliver. Nicole, the co-founder, believes that jewelleries designed with the simplest details are able to bring profound, long-lasting joys in life by signifying meaningful moments. The transformative process of every young woman may not be similar but Minimalist Lab tries to replicate every emotion and deliver them as little mementos.It’s more than a brand story to Nicole who is a mother of two. She too experiences the highs and lows of life after having her firstborn diagnosed with illness. Daily occurrences such as raising her children and being a woman in today’s society had helped shaped the vision of this brand. Both Nicole and her husband sees Minimalist Lab as a meaningful agenda in their life as it accompanies and uplifts them through the phases of life.