Marco Noto Email & Phone Number

New York, NY, US

Greater New York City Area

• I spearhead efforts to advance the understanding of the characteristics, behaviors, and motivations of NBC's news audiences, employing both traditional and novel research methodologies. My leadership has been.
• Lead a team dedicated to providing in-depth analysis and insights into audience behaviors, trends, and preferences, driving… Show more I spearhead efforts to advance the understanding of the characteristics, behaviors.
• Lead a team dedicated to providing in-depth analysis and insights into audience behaviors, trends, and preferences, driving content and marketing decisions.
• Collaborate closely with senior leadership to inform programming, marketing, and strategic initiatives, ensuring alignment with audience insights.
• Oversee the development and implementation of research methodologies, including qualitative and quantitative techniques, to address business questions and needs.
• Champion the adoption of data-driven decision-making across departments, fostering a culture of continuous improvement and innovation. Show less

Englewood Cliffs, NJ

• As lead of the Marketing Analytics team at CNBC, I championed the transformation towards a data-driven culture within the digital organization, emphasizing the strategic use of data as a core resource across all facets.
• Developing and implementing advanced analytical frameworks: Spearheaded the creation of robust, statistical forecasting models that provided insights into key performance trends, enabling… Show more As lead of the.
• Developing and implementing advanced analytical frameworks: Spearheaded the creation of robust, statistical forecasting models that provided insights into key performance trends, enabling stakeholders to make informed.
• Enhancing marketing insights & performance reporting: Innovated standardized reporting mechanisms that unveiled actionable insights on consumer engagement across various channels, including desktop, mobile, social.
• Driving excellence in data utilization: Led the organization in adopting best practices for A/B and multivariate testing, competitive analysis, and comprehensive campaign analysis, significantly improving the.

Greater New York City Area

• Tenure marked by a commitment to advancing digital analytics capabilities, fostering team growth, and driving client success through actionable insights and innovative strategies. Leading a team of analysts, I focused.
• Elevating Digital Analytics Strategy: Guided clients and teams through the development and implementation of sophisticated digital analytics… Show more Tenure marked by a commitment to advancing digital analytics.
• Elevating Digital Analytics Strategy: Guided clients and teams through the development and implementation of sophisticated digital analytics strategies, enhancing measurement accuracy, validity, and creative application.
• Driving Client Success: Managed analytics for high-profile clients including VISA, Time Warner Cable, PepsiCo, and Showtime, delivering data-driven insights that informed and optimized digital media campaigns.
• Innovating Through Technology: Led the development and deployment of automated dashboards and data integration solutions that improved data hygiene and reporting efficiency, enabling more informed decision-making.
• Enhancing Agency Growth: Played a role in new business pitches and helped establish the agency's reputation for excellence in social media analytics and accountability.

Greater New York City Area

Oversaw and nurtured client relationships as well as developed and executed innovative word of mouth and viral marketing programs using proprietary web based systems. Introduced new marketing strategies based on insights developed through detailed analysis of key figures. Focused on research and reporting initiatives.

Certificate, Machine Learning

Certification in a wide-ranging set of techniques of supervised and unsupervised machine learning approaches using Python as the.

Master Of Applied Statistics, Applied Statistics

Bachelor Of Science, Marketing, Information Systems

Concentration in interactive marketing and web-based systems. Graduated with honors.