Mark Smith Email & Phone Number

London, Gb

Paris, Île-De-France , Fr

Artefact is a global data-driven services company specialising in consulting for data transformation and data & digital marketing. We help companies transform data into business impact across the entire value chain. We offer a complete range of end-to-end solutions, from data strategy to operations, delivering AI projects at scale in all industry sectors. Our in-channel digital marketing services across PPC, SEO, display/programmatic, social, affiliates & retail media/eCommerce fit together seamlessly as an integrated solution. Combined with our AdTech / MarTech, GMP, GCP + our offering is fuelled further for the transformation of our clients. Our 1300+ employees operate in 16 countries (EMEA, APAC, Americas) and we partner with some of the world's 300 largest brands, such as Samsung, L'Oréal, Hertz & Nissan.In my role as the UK Chief Client Officer & Managing Director I have 3 clear areas of responsibility:- Our clients- Our people- Our agencyI believe these 3 core elements are linked extremely closely, true success in one area is dependent on success in the other two.Bringing transformative solutions & strategies to our clients for their business advantage in an ever evolving space is a wonderful challenge that I am lucky enough to take on working alongside the entire 'awesome' Artefact team.

Paris, Île-De-France , Fr

Paris, Île-De-France , Fr

Full responsibility for the success, progression & development of a portfolio of key clients & the supporting cross discipline / cross channel teams. Strategic insight, development & progression + commercial accountability.

Paris, Île-De-France , Fr

Responsible for the development, growth and delivery of the agency offering across all paid digital media channels (display, social, paid search, affiliates, eRetail/E-commerce) - a role in which I am supported by a fantastic & fast growing team.

New York, Ny, Us

As the head of display I was responsible for the output, performance and progression of the department. Through a collaborative approach we pushed the boundaries of what could be achieved through our campaigns.In this role I had added responsibility for audio, OOH & newsbrands to my existing purely digital remit with a view to better understanding customer journeys and interaction between channels.Our clients varied across sectors as did our approach and objectives - Clients included BT/EE, L’Oreal, Barclays, British Airways/IAG & Ubisoft.

M4C was the specialist agency created by GroupM (& residing within Mediacom) to service all Government media buying requirements. In my role I was initially responsible for the digital display, social and mobile strategy/output for the agency, progressing to the inclusion of PPC.

Overall responsibility for the digital strategy (and it's implementation) for our clients combined with the development & commercial success for our agency.I originally joined Conrad Advertising (now Accord Marketing) as a media executive, progressing my way through to managing multiple clients, teams & practices (the named role of 'Director of Digital Media' I was promoted into in 2007).My involvement in the development of 'digital' came to life when digital became a 'paid' channel in the UK. The creation of digital best practice & processes was an essential element of this along with mastering each new digital opportunity & channel as it evolved at speed for the benefit of both the agency and its clients.

Hnd, Business, Finance & Marketing

Bnd, Business, Finance & Marketing