Mark Smith Email and Phone Number
Mark Smith work email
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Mark Smith personal email
I am a senior level digital specialist & agency leader - I have worked ‘agency-side’ for 25 years and made the move into digital 22 years ago. Partnering with our clients, empowering our people and driving our agency forward are the 3 core elements of my focus.Originally focussed on search, my career has seen me work across all areas of digital as the channel itself has grown and evolved. Whilst I have previously specialised in certain channels / combinations of channels, my current role with the Artefact Group encompasses all of our agencies offerings. My career has been split between GroupM and independent agencies, this is something I believe has been very beneficial and from which I have learnt a lot. ‘True’ integration & attribution, the ever evolving world of digital media and the intelligent use and application of tech, AI, automation and data are just some of the things that make me tick.I am a commercially minded, results driven, creative, problem solving, self-motivated lover of all things ‘digital’. I have a proven track record of delivering results and thrive under pressure and the pace of change. Growing and developing teams (and individuals) is also a passion of mine and is something I have managed to achieve throughout my career.Specialties: Agency Leadership, Team Leadership, Client Leadership, Digital Strategy, Data Transformation, AI, Measurement, Digital Planning, Programmatic, Digital Display, PPC, SEO, Email, Social, Mobile, DSP/RTB, Affiliates, Tracking and Analytics, Lead Generation, GMP, GCP, AdTech, MarTech, eCommerce, Retail; Media, Campaign Optimisation, Client Management and Development, Team Management and Development, Digital Development and Opportunity Recognition, Media Buying, Campaign Planning,
Artefact
View- Website:
- artefact.com
- Employees:
- 2059
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Managing Director And Chief Client OfficerArtefactLondon, Gb
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Chief Client Officer & Managing DirectorArtefact Jan 2023 - PresentParis, Île-De-France , FrArtefact is a global data-driven services company specialising in consulting for data transformation and data & digital marketing. We help companies transform data into business impact across the entire value chain. We offer a complete range of end-to-end solutions, from data strategy to operations, delivering AI projects at scale in all industry sectors. Our in-channel digital marketing services across PPC, SEO, display/programmatic, social, affiliates & retail media/eCommerce fit together seamlessly as an integrated solution. Combined with our AdTech / MarTech, GMP, GCP + our offering is fuelled further for the transformation of our clients. Our 1300+ employees operate in 16 countries (EMEA, APAC, Americas) and we partner with some of the world's 300 largest brands, such as Samsung, L'Oréal, Hertz & Nissan.In my role as the UK Chief Client Officer & Managing Director I have 3 clear areas of responsibility:- Our clients- Our people- Our agencyI believe these 3 core elements are linked extremely closely, true success in one area is dependent on success in the other two.Bringing transformative solutions & strategies to our clients for their business advantage in an ever evolving space is a wonderful challenge that I am lucky enough to take on working alongside the entire 'awesome' Artefact team.
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Chief Client Officer & Deputy Managing DirectorArtefact Feb 2021 - Jan 2023Paris, Île-De-France , Fr
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Client PartnerArtefact Oct 2019 - Feb 2021Paris, Île-De-France , FrFull responsibility for the success, progression & development of a portfolio of key clients & the supporting cross discipline / cross channel teams. Strategic insight, development & progression + commercial accountability.
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Head Of Paid MediaArtefact Apr 2018 - Oct 2019Paris, Île-De-France , FrResponsible for the development, growth and delivery of the agency offering across all paid digital media channels (display, social, paid search, affiliates, eRetail/E-commerce) - a role in which I am supported by a fantastic & fast growing team.
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Head Of DisplayMaxus Global Jan 2015 - Mar 2018New York, Ny, UsAs the head of display I was responsible for the output, performance and progression of the department. Through a collaborative approach we pushed the boundaries of what could be achieved through our campaigns.In this role I had added responsibility for audio, OOH & newsbrands to my existing purely digital remit with a view to better understanding customer journeys and interaction between channels.Our clients varied across sectors as did our approach and objectives - Clients included BT/EE, L’Oreal, Barclays, British Airways/IAG & Ubisoft. -
Business Director - DigitalM4C - Groupm Feb 2012 - Jan 2015M4C was the specialist agency created by GroupM (& residing within Mediacom) to service all Government media buying requirements. In my role I was initially responsible for the digital display, social and mobile strategy/output for the agency, progressing to the inclusion of PPC.
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Director Of Digital MediaConrad Advertising Jun 1999 - Feb 2012Overall responsibility for the digital strategy (and it's implementation) for our clients combined with the development & commercial success for our agency.I originally joined Conrad Advertising (now Accord Marketing) as a media executive, progressing my way through to managing multiple clients, teams & practices (the named role of 'Director of Digital Media' I was promoted into in 2007).My involvement in the development of 'digital' came to life when digital became a 'paid' channel in the UK. The creation of digital best practice & processes was an essential element of this along with mastering each new digital opportunity & channel as it evolved at speed for the benefit of both the agency and its clients.
Mark Smith Skills
Mark Smith Education Details
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Nhc (Hertfordshire)Finance & Marketing -
St. Albans CollegeFinance & Marketing
Frequently Asked Questions about Mark Smith
What company does Mark Smith work for?
Mark Smith works for Artefact
What is Mark Smith's role at the current company?
Mark Smith's current role is Managing Director and Chief Client Officer.
What is Mark Smith's email address?
Mark Smith's email address is ma****@****bal.com
What schools did Mark Smith attend?
Mark Smith attended Nhc (Hertfordshire), St. Albans College.
What skills is Mark Smith known for?
Mark Smith has skills like Digital Strategy, Online Advertising, Digital Marketing, Digital Media, Media Buying, Seo, Advertising, Ppc, Online Marketing, Display Advertising, Lead Generation, Integrated Marketing.
Who are Mark Smith's colleagues?
Mark Smith's colleagues are Martin Meta, Nour Al Bidewe, Stéphanie Trang, Godfree Chester, Anne Baumeister, Piyush Nath, Karen Kotz.
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