Melissa Nuñez Farlin Email & Phone Number

Riverview, Fl, Us

Tampa/St. Petersburg, Florida Area

• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.• Leveraged CRM to collect, organize and manage sales data• Built and strengthened relationships with new and existing accounts to drive revenue growth.• Negotiated pricing and contracts with industrial and government suppliers to achieve optimal pricing and consistent volume.• Analyzed facility inventory volumes and assessed trends to forecast buying volumes monthly, quarterly, and annually.• Managed book of business to maintain positive relationships and grow existing business.• Established positive and effective communication among operations, dispatch, and commercial team while reducing miscommunications between departments.• Implemented creative logistics and transportation solutions for new business segment.• Responsible for sourcing and purchasing 2 million lbs. of Non - Ferrous and 2000 GT of Ferrous materials across 2 facilities monthly.• Commercial Trainee liaison for all interns, operation management and commercial trainees.

Tampa/St. Petersburg, Florida Area

Profit & Loss:• Drove inside and outside sales efforts, shopped competitors to determine product price points. Reviewed and analyzed daily sales, expenses, vehicle utilization reports to identify trends and growth opportunities. Developed and executed daily and monthly strategic growth plans. Created monthly goals for personnel, revenue, break-even, operating profit, bad debt and other monthly gross costs. Marketing & Sales Management: • Trained operations management and sales support staff in outside sales, business development and counter sales. Personally initiated contact and develop service contracts with prospective corporate customers and referral based partners. Created, maintained, and grew current partnerships by setting meeting and lunches.Training & Development: • Recruited , developed and evaluated current management trainees, management assistants, and assistant managers. Set daily and monthly sales, training, and marketing goals for all employees through their through performance development meetings. Day to Day Management:• Prepared weekly schedules and organized workflow procedures for maximum productivity.Facility & fleet management:• Managed logistics of fleet availability (including preventive maintenance and repairs) to meet customer demand. Managed and reduced out of service/ damaged vehicleCustomer Service Management:• Promoted and rewarded professionalism in all staff transactions with customers. Personally resolved any escalated customer service issues.

Global Leader In Providing Customer Contact Management Solutions.

 Participated in continuous improvement, development and deploymentof global internal communications, tools and strategies: Analyzed theeffectiveness of internal communication platforms, i.e., web meetings, chatrooms and message boards. Managed internal and external social media channels for Sykes: Created,formatted and edited pages and videos for Facebook and Twitter. Conducted market analysis and feasibility studies for new product development. Updated and generated leads for campaigns on Salesforce.com.

Built sales to achieve $1000 hourly segments. Accomplished daily and weekly credit card applications goals; 3 a day 20 a week.Processed hundreds of inventory and freight.Setup floor design, current marketing and visual displays for bi-monthly floor sets.Enhanced and cultivated customer relationships.

Provided superior customer service understanding customer needs, listening to issues/challenges, managing expectations, and providing solutions.Opened new accounts, took loan applications, and refered customers to specialized bankers.Supported branch through meeting sales goals and expectations.

Bachelor Of Science, Marketing

Minor, Hospitality Administration/Management