Madison Williams Email & Phone Number

Jefferson City, Mo.

Email Marketing - Develop and execute yearly email marketing plans for twelve Central Bancompany markets and various business lines to meet sales goals, promote financial education, and improve customer experience. - Fully design emails, including copywriting and photo design, utilizing Salesforce Marketing Cloud, Email Studio. - Manage daily email calendars, including send time and email throttling. - Generate monthly email statistics to continually analyze and improve email marketing programs. - Coordinate data lists and back-end requirements to organize email send lists. Project Management - Organize and execute timelines for numerous Bancompany projects. - Communicate project goals and expectations with team members. - Coordinate between company-wide departments to ensure projects meet expectations and deadlines. - Notable projects include: New Retail Checking Onboarding Program, Business Checking Onboarding Program, Business Banking Conversion Communications, Limited English Project Document Translations, Credit Card Acquisition Program, Informational Panel Card Updates, Salesforce Marketing Cloud Implementation, Defer-A-Payment Mailer Program, Refer-A-Friend Program Update. Department Budget - Manage Bancompany Marketing vendor invoicing. - Allocate invoice totals based on project and department requirements. - Coordinate with the Accounting Department to ensure proper reporting and accurate department balance sheets.- Record all department expenditures to provide accurate reporting of department budgets. - Gather annual budget numbers to execute budget expectations for next fiscal year. Content Development- Write and edit copy used for company-wide emails.- Create support materials and communications for email in-text and button links, including Central Bank and Jefferson Bank Learning Center articles and website landing pages. Awards: 2023 SPROUT Idea Contest Winner

Columbia, Missouri Area

Account: Diamond Pet Foods -Assist five-person account team to strategically organize and maintain 13 brands’ marketing and promotional agendas and 600+ packaging skews-Organize multi-team projects and timelines from beginning to end -Organize shipping, quantity and printing costs for clients-Monitor and review monthly and quarterly financial and sales reports-Update brand websites, FAQs and packaging -Assist with social media and customer relations -Communicate with outside vendors for private label packaging-Organize and facilitate package printing with several printing companiesNotable projects: -Diamond Naturals Breakaway Siberians Sponsorship -Diamond Pet Foods K9s on the Front Line Sponsorship-Diamond Naturals packaging update -Tractor Supply Company’s 4Health packaging redesign-Diamond Pet Website optimization and redesign -Taste of the Wild point of purchase item development-Annual SuperZoo conference and booth execution

-After school, weekend and summer assistant for Loan Processors-Organize, scan and file personal, HUD and commercial loan documents -Office greeter and receptionist -Assist customers with monetary and personal transactions -Oversee drive-up window for auto transactions

St. Louis, Mo

-Managed seven-person team to strategically develop digitally integrated campaigns -Developed weekly reports and financial statements -Maintained contact with clients to ensure proper management of campaign

Columbia, Missouri Area

Naperville, Il

Account: Bayer CropScience - FiberMax Cotton & Stoneville Cotton

Columbia, Missouri Area