• Established and drove business goals and strategies for footwear design and development, thinking long-term and looking at the big picture to anticipate business, industry, and economic trends. • Maintained full P&L and overall responsibility for continued growth by ensuring all employees met or exceeded established performance and operational guidelines. • Skillfully leveraged social media to target marketing to digital audience and engage new generation of customers. • Expanded company footprint and presence, including an overseas production facility, to increase enterprise value while providing hands-on, active leadership presence to drive tactical initiatives. • Directed leadership in the management of a 75-person sample room and 13-person production team in China, 12 purchase order staff in China and the U.S., and development assistants in China and the U.S.• Supplied most major trend-fashion directed brands from the U.S. to London with a focus on pricing, design, development, production, shopping, and fashion footwear landscape.• Achieved $310M+ in first cost sales with 36M pairs shipped over the past 14 years.• Led development of corporate strategy and objectives, oversaw budget, and managed key partnerships. • Analyzed operations to evaluate company performance in meeting objectives or to determine areas of potential cost reduction, program improvement, or policy change. • Directed organization's financial or budget activities. • Invested into short and long term opportunities and increased efficiency. • Devised striking social media campaigns to consistently engage audience with themed content that met the consumer at the intersection of fashion and human interest

Responsible for driving sales through developing the selling skills and behaviors of the selling associates, creating a high performance team, and consistently coaching for optimal sales results. Built pipeline of key account prospects via the telephone, marketing, targeted lists, and industry contacts. Led corporate new business growth activities, including opportunity identification, business development, capture management, proposal development, and pipeline growth. Developed and conducted a customer engagement strategy, face-to-face meetings, and industryevents.Key achievements:§ Drove increased revenue and profit to achieve the Company’s ambitious growth plan.§ Executed sales tactics and strategies to effectively manage pipeline into winning outcomes.§ Enlisted sales support, implementation resources, product managers, and other sales and managementresources as needed.§ Oversaw new division and grew sales to over $30M+ in first 3 years.§ Recruited, hired, mentored, and coached high-performing team of sales representatives.§ Built relationships with customers and with the community to enhance long-term business growth.§ Helped retailers key in on mass market items.§ Leveraged vast knowledge on pricing and component changes to hit margin needs by retailers.