Owner And Chief Executive Officer
• Established and drove business goals and strategies for footwear design and development, thinking long-term and looking at the big picture to anticipate business, industry, and economic trends. • Maintained full P&L and overall responsibility for continued growth by ensuring all employees met or exceeded established performance and operational guidelines. • Skillfully leveraged social media to target marketing to digital audience and engage new generation of customers. • Expanded company footprint and presence, including an overseas production facility, to increase enterprise value while providing hands-on, active leadership presence to drive tactical initiatives. • Directed leadership in the management of a 75-person sample room and 13-person production team in China, 12 purchase order staff in China and the U.S., and development assistants in China and the U.S.• Supplied most major trend-fashion directed brands from the U.S. to London with a focus on pricing, design, development, production, shopping, and fashion footwear landscape.• Achieved $310M+ in first cost sales with 36M pairs shipped over the past 14 years.• Led development of corporate strategy and objectives, oversaw budget, and managed key partnerships. • Analyzed operations to evaluate company performance in meeting objectives or to determine areas of potential cost reduction, program improvement, or policy change. • Directed organization's financial or budget activities. • Invested into short and long term opportunities and increased efficiency. • Devised striking social media campaigns to consistently engage audience with themed content that met the consumer at the intersection of fashion and human interest