Mo Ab

Mo Ab Email and Phone Number

Volunteer Marketing and Communications Specialist @ Skills for Change
Toronto, ON, CA
Mo Ab's Location
Toronto, Ontario, Canada, Canada
About Mo Ab

Mo Ab is a Volunteer Marketing and Communications Specialist at Skills for Change.

Mo Ab's Current Company Details
Skills for Change

Skills For Change

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Volunteer Marketing and Communications Specialist
Toronto, ON, CA
Employees:
225
Mo Ab Work Experience Details
  • Skills For Change
    Volunteer Marketing And Communications Specialist
    Skills For Change
    Toronto, On, Ca
  • Skills For Change
    Volunteer Marketing & Communications Specialist
    Skills For Change Apr 2017 - Present
    - Edit marketing materials and collaterals - Edit website and online content- Develop and update the media list- Edit mentoring program proposals and materials- Research, develop and write success stories testimonials
  • Self-Employed
    Freelance Communications Consultant
    Self-Employed Feb 2016 - Present
    Toronto, Canada
    - Develop communication strategies- Provide marketing communications and internal communications counselling- Provide crisis management counselling - Research, develop and edit press releases and media materials- Write senior leadership team speeches - Develop, draft and edit Q&A documents- Draft and edit responses and answers to media inquiries - Draft, edit and review media interviews
  • Pfizer
    Senior Communications Manager
    Pfizer Jan 2010 - Jan 2016
    • Develop, drive and implement corporate communications, internal communications and marketing communications strategies • Develop key messages to internal and external stakeholders• Recommend effective Corporate Social Responsibility (CSR) initiatives to help enhance Pfizer corporate reputation• Set up customized measurement tools and KPIs to measure success of communications strategies and plans • Provide strategic counselling to the leadership team and recommend effective communications platforms • Recommend and draft leadership quarterly staff updates • Provide market intelligence support • Develop effective and innovative internal communications channels to help leverage Pfizer corporate image internally being a good place of work• Reach stories and edit articles for Pfizer quarterly newsletter• Develop media relations strategies and capabilities • Research and edit various media materials and collaterals • Act as the media point of contact and respond to media inquires • Research and pitch media opportunities and interviews• Build rapport with the media and KOLs• Liaise and work closely with cross-functional teams ensure brand messages delivery • Track performance and budgets versus established communication plans • Develop crisis management policies and procedures • Proactively anticipate and track issues/crises that may arise and impact Pfizer business/reputation• Provide reactive on the ground crisis management support• Edit crisis communications materials including holding statement, reactive statements, and Q&A documents • Provide guidance and support to the team in all issues/crisis situations • Train crisis communications team on handling crisis situations and undertake crisis simulation drills• Develop and deliver training programs to key internal stakeholders on effective communications, business writing and email communication techniques• Oversee and manage external public relation agencies
  • Golinharris
    Country Manager
    Golinharris Feb 2007 - Feb 2009
    Jeddah, Saudi Arabia
    • Set up the company’s first ever operation and presence in Saudi Arabia from scratch • Fully manage and oversee the GolinHarris Saudi operation and turn it from a cost center to a profit center in a record time • Set up communication strategies for key international and local clients. • Research, draft and edit clients’ corporate communication materials including news releases, corporate fact sheets, key messages, Q&As and reactive/holding statements. • Closely monitor, research and analyse media reports and update the clients on sensitive news/issues that may impact their business and recommend appropriate action plans whenever required. • Prepare and submit regular media analysis reports to clients on a weekly and monthly basis • Tactfully pitch for and recommend speaking opportunities, media placement and advance feature opportunities to clients • Lead a team of communication professionals and overseeing staff development plans • Devise business strategies and business development plans and ensure that the company’s activities and operation are executed to highest professional standards. • Develop and implement crisis communication plans proactively and re-actively • Prepare budget projections and financial forecasts
  • Ogilvy Public Relations
    Director Of Public Relations
    Ogilvy Public Relations Feb 2006 - Feb 2007
    Jeddah, Saudi Arabia
    • Set up communication strategies and provide communication consultancies for International and local clients • Research, draft and edit clients’ corporate communication materials including news releases, corporate fact sheets, key messages, Q&As and reactive/holding statements. • Closely monitor, research and analyze media reports and update the clients on sensitive news/issues that may impact their business and recommend appropriate action plans whenever required. • Prepare and submit regular media analysis reports to clients on a weekly and monthly basis • Tactfully pitch for and recommend speaking opportunities, media placement and advance feature opportunities to clients • Oversee and manage a team of communication and event management professionals • Ensure that the company operations are executed to highest professional standards • Conduct a sound professional training programs to the team • Liaise with different suppliers and service providers on a daily basis on behalf of the clients • Prepare budget projections and financial forecasts

Mo Ab Education Details

Frequently Asked Questions about Mo Ab

What company does Mo Ab work for?

Mo Ab works for Skills For Change

What is Mo Ab's role at the current company?

Mo Ab's current role is Volunteer Marketing and Communications Specialist.

What schools did Mo Ab attend?

Mo Ab attended Al-Azhar University.

Who are Mo Ab's colleagues?

Mo Ab's colleagues are Jemima Adejo, Grace Somerset, Aamir F, Lyba Khan, Michelle E, Awes Amin, Rafia Salam.

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