Mo Ahmad
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Mo Ahmad Email & Phone Number

Head of Market Strategy and Development - Procurement, EMEA at SAP Ariba
Location: United Kingdom 25 work roles 1 school
1 work email found @sap.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Role
Head of Market Strategy and Development - Procurement, EMEA
Location
United Kingdom
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Mo Ahmad is listed as Head of Market Strategy and Development - Procurement, EMEA at SAP Ariba, a with 2608 employees, based in United Kingdom. AeroLeads shows a work email signal at sap.com and a matched LinkedIn profile for Mo Ahmad.

Mo Ahmad previously worked as Head of Procurement and Ecosystem GTM & Strategy - EMEA at Sap Ariba and Head of SAP Ariba - Northern Europe at Sap Ariba. Mo Ahmad holds Computing & Accounting from University Of South Wales.

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Profile bio

About Mo Ahmad

A strong thought leader and people manager that drives teams to success through open collaboration and mentoring/coaching to achieve goals. Everyone should grow! With 22+ years of global experience in Cloud/SAAS, Alliance/Channel Team Management, Strategic Business Development, Sales and Customer Success Management, GTM & Market guidance, Delivery/Consulting. Experienced in harnessing Source to Settle Data Intelligence, Product and Process experience to act as a ‘hub’ for Sales/Presales/Delivery/Alliance support to both internal, partner and customer teams. Experience in multiple Source to Pay solutions such as SAP Ariba Full Suite, Fieldglass, SAP SRM and ERP procurement capability), Ivalua, Jaggaer, Basware, Hubwoo, GEP, Perfect Commerce and TealBook.

Listed skills include Saas, Business Process, Project Management, Business Analysis, and 46 others.

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SAP Ariba
Sap Ariba
Head of Market Strategy and Development - Procurement, EMEA
United Kingdom
Website
Employees
2608
AeroLeads page
25 roles · 39 years

Mo Ahmad work experience

A career timeline built from the work history available for this profile.

Head Of Market Strategy And Development - Procurement, Emea

United Kingdom

Head Of Procurement And Ecosystem Gtm & Strategy - Emea

Current

Waldorf, De

May 2024 - Present

Head Of Sap Ariba - Northern Europe

Waldorf, De

Oct 2023 - Aug 2024

Vice President Global Strategic Partners

Durham, Nc, Us

Mar 2023 - Sep 2023

Partnership Advisory Executive

Self-Employed
Feb 2023 - Mar 2023

Global Head Of Alliances

Toronto, Ontario, Ca

Building of Alliance strategy globally to deliver a scalable channel (Resell) and influencer (Cosell/Influence) engine to accelerate growth in both Large Enterprise and Mid-Market segments across core verticals. Management of Global Alliances team (3 HC). Creation of strategic relationships between Procurement & Supply Chain Technology, ISV, and Data platform providers to drive revenue growth globally. Building and planning foundational process across Tier 1-3 partnerships, commercial models, scalable marketing models, ecosystem enablement and sales support processes. Regional Partner Sourced and Indirect target (30% Alliance contribution target with 51% achieved - 29% Sourced, 22% Indirect + TealBook‘s first 10yr contract through a partner, with over $3m TCV), Customer Success ecosystem contribution on both upsell/cross-sell. Collaboration with the Ecosystem to increase partner generated pipeline with a heavy focus on creation of and execution of ecosystem GTMs, as well as acceleration of brand awareness, co-marketing activity, product marketing asset creation for partners as well thought leadership/Best of Breed evangelism with other key start-ups. Technology partners include SAP, Ivalua, Jaggaer, GEP, Marketdojo, Ecovadis, Fairmarkit, Simfoni, Workday, Keelvar, Archlet and more. Creation of the SI data transformation blueprint with KPMG, Deloitte, Accenture, PwC, CapGem, Apsolut, Fluxym, RiseNow with a focus on advisory capability, augmenting digital transformation processes and integration capability into ERP/Data Lakes/Procurement technology. Also, the Global TealBook SAP Alliance lead, driving the strategic relationship with SAP Intelligent Spend & Business Network and managed the delivery and launch of the Supplier Diversity Intelligence app on the SAP Marketplace.

Oct 2022 - Feb 2023

General Manager & Partner Strategy Lead Emea

Toronto, Ontario, Ca

Responsible for the EMEA strategy and execution for TealBook with a focus on ARR growth, partner execution, customer retention and data acquisition strategy. A start-up within a start-up, built ground up GTM foundations, key data expansion programs, ESG and Diversity market penetration and leadership as well as tight alignment with key strategic partners for revenue growth and scale. Built the EMEA team, with the embedding of ‘TealWork’ to create a culture that embraces collaboration across all interactions internal/external. Achieved double digit logo acquisition, with ~7-digit revenue with 1 Sales HC in the region in the first year of operation in the region.

Apr 2022 - Oct 2022

Director, Strategic Alliances And Channel, Emea, At Tealbook

Toronto, Ontario, Ca

Sep 2021 - Mar 2022

Regional Vice President, Alliances And Channels, Emea And Mee

Waldorf, De

Member of the SAP procurement ecosystem Leadership Team (SAP Ariba & Fieldglass) with management of strategy and team across EMEA & MEE (10 HC).Built strategic relationships between SAP Ariba & Fieldglass partners and SAP Procurement Regional sales, marketing & services leadership teams, across 100+ countries and 100+ partners crossing GSSPs/GSIs, VAR, Strategic Advisory firms and niche procurement expert boutique consultancies.Created a framework that advocates overall partner capabilities/expertise and ensure account teams best use their influence sales cycles.Collaboration with the SAP Global Partner Organisation and GSSP teams to increase partner generated indirect pipeline with a heavy focus on utilising existing salesplays and creation of new ecosystem campaigns. Creation of the ‘Why me’ effect through the fostering of the innovation/extension program to produce concise messaging into the market.Strategic input into enhancing the impact of the ecosystem into delivering revenue across the whole partner journey to enable both a Partner 1st and Customer 1st ethos.Regional co-sell and influence target (€35m+ target with ~€100m pipeline) through each Partner with an additional focus of capacity increase and certifications within the ecosystem to foster Partner 1st delivery.

Mar 2019 - Sep 2021

Senior Director, Mid Market & Partners, Emea North & Mee

Waldorf, De

Broad role covering multiple pillars with a core responsibility of driving the Mid Market segment for SAP Ariba with the revenue target EMEA North & MEE regions being my KPI.Working effectively in a team environment, generating a high impact Mid Market strategy by fostering close relationships with Leadership Teams, Sales Directors, Account Executives (All SAP areas), Marketing teams & PartnersDrive Mid Market growth in close coordination with Exec Leadership, Sales, Marketing & the SAP Partner Org by creating & executing business development strategy to deliver 5x pipeline for each regionManagement of Mid Market pipeline across regions, with Sales management at deal level, assistance & exec oversight. Weekly reporting into the SAP Ariba & SAP Exec LT against revenue targets.Recruit/Enable/Manage Mid Market channelChannel strategy management, fostering relationships with SAP partner community to deliver on Indirect revenue targetsRecruitment of new Partners within the Channel portfolio focused on both project delivery, C Level influencers related to Procurement & Finance digital transformation.Assisting with the creation of a Partner GTM, with guidance & support on its creation & execution and monitoring of success with Partners across the business using SAP Partner programs and initiatives to drive growth.Assisting with the SAP Ariba solution GTM through identification & build of new solution portfolios to meet current & future targets.Advance New Routes to Market through innovative collaboration with broader SAP organisationsDefinition of Marketing plans across Digital, Social and Event based programs with content creation thought leadership for delivery of speaking engagementsDefine, build & start executing Mid Market 2020 strategy in line with SAP goals.Built an effective network/community both internally across Sales, Service, Support, Development & externally with significant customers, partners, analysts and consultants.

Jan 2018 - Apr 2019

Senior Director, Business Development Coe - Sap Ariba North

Waldorf, De

Strategic Business Development across UKI, Benelux & Nordic regions. Responsible for the day-to-day execution of the approved growth plan through GTM and SalesPlay strategies, solution and strategic industry growth plans and top accounts program initiatives in each Country unit. Develop customized business development offerings across all strategic pillars and resources internal & external.Liaise with executive heads on creation & implementation of strategic and operational GTM plans. Contribute to development, review, and reporting on business development strategies ensuring objectives are well understood and executed in each Country. Responsible for providing consolidated data feeds and dashboards into the monthly or quarterly executive Cluster reports.Working effectively in a team environment to generate high impact results by fostering close relationships with Leadership Teams, Sales Directors, Account Executives (SAP Ariba, other LoB & core SAP), Marketing teams and Partners to identify and nurture opportunities to deliver incremental pipeline and exceed targets. Built an effective network/community both internally across Sales, Service, Support, Development and Global teams & externally with significant customers, partners, analysts and consultants. Work with Partner Management to deliver enablement to new/existing Partners on current GTM strategies, solutions & value propositions to foster scalable business generation activities across all Market segments.Assisting in the creation and delivery of Marketing Campaigns through the calendar year by delivering content both physical and digital with a focused presence on social media.Understanding & communicating competitive advantages & establishing the key reasons for customers & prospects to leverage the technology. Hosting of webinars & speaking engagements (Events, roundtables etc). Understanding the competitive landscape and being aware of how to manage strategy and tactics in the marketplace.

Aug 2016 - Dec 2017

Vice President - Uk Country Manager + Global S2C Practice

Wetherby, West Yorkshire, Gb

Management of the UK Business for a $10M SaaS revenue stream across 17 customers. Also including building/maintenance/technology contract management plus budget control.Line Management of the UK team (6 individuals) to provide the strategic direction of the UK Business Unit for Perfect Commerce. Responsibilities include new business acquisition, strategic account management of customers/partners, marketing in-country, customer support through technical account management and delivery of Professional Services in country and globally where required. Foster business relationships up to C-Level to ensure a thorough understanding of prospect/customer needs. Client retention through the customer success program (Customer business, success and reference programs, Contract reviews, finance/billing, marketing activities and event pipeline). Full Sales cycle (New business and existing customer) where required and completion of RFP/RFQ/RFI’s to win business utilising internal team(s) and leveraging Partners to win business. Consolidation and presentation of the Hubwoo product roadmap, strategic direction in line with (and actively assisting) business case and procurement initiatives to customers/prospects with a view to expanding and nurturing the relationship.Selling of Saas eCommerce solutions across all verticals within the Hubwoo and Partner S2P portfolio including Perfect Commerce, enhanced UI/UX, SAP Sourcing, SAP SRM, Catalog Management, eProcurement & eInvoicing, B2B Networks and platform agnostic ERP Integration solutions (e.g. SAP, Oracle, JDE). Reporting to and working closely with the Leadership Team with strategic input into portfolio direction, Financial & Operational reporting on 3/6/12 month performance to manage accurate forecasting in line with budget, growth, revenue and billing.

Sep 2015 - Jul 2016

Vice President - Global Account Management

Hubwoo

Management of the Global Account Management team (6 individuals) to provide the strategic direction of all customers globally by leveraging business relationships up to C-Level to ensure a thorough understanding of customer needs. Client retention on SaaS contracts through the customer success program (Customer business, success and reference programs, Contract reviews, finance/billing, marketing activities and event pipeline). Individual Revenue Targets of Saas and Services of €1 Mil. Performance of 97-142% of individual target over the last 3 years. Only individual company wide to achieve personal target consistently over a 3 year period. Team target performance improved by over 30% since looking after the Global team. Selling of Saas eCommerce solutions (Full process) within the Hubwoo and Partner Source to Pay suite(s) including Perfect Commerce, GEP, SAP and Peoplesoft enhanced UI, SAP Sourcing, SAP SRM, Catalog Management, eProcurement & eInvoicing, B2B Networks and platform agnostic ERP Integration solutions (e.g. SAP, Oracle, JDE). Reporting and working closely with the Leadership Team with strategic input into portfolio direction, Commercial, Financial & Operational reporting on 3/6/12 month performance to manage accurate forecasting in line with budget, growth, revenue and billing.

Jun 2014 - Sep 2015

Vp - Emea Account Management

Hubwoo
Jan 2014 - Jun 2014

Strategic Account Director - Ukib Region

Hubwoo

Responsible for the strategic direction of all key accounts across the UKIB Region by leveraging business relationships up to C-Level to ensure a good understanding of customer business needs as well as the retaining of clients within the Hubwoo portfolio Regular Account Reviews managing contracts, support issues to ensure customer satisfaction and customer reference opportunitiesPresenting the Hubwoo product roadmap and demos of solutions to customers with a view to seeking upsell opportunities to expand the customer relationship and Hubwoo product line within each accountSelling eCommerce solutions in the Hubwoo Source to Pay suite including SAP Sourcing, SRM v4/7, eCatalog Systems, eProcurement & Invoicing Portals in the Cloud, B2B Networks and ERP Integration solutions across multiple backend systems and providers (e.g. SAP, Oracle, Peoplesoft)Working with Product Management to assist with product direction, sales & implementation processesManagement and co-ordination of the Pre-Sales process where required and completion of RFP/RFQ/RFI’sProviding Business Analysis support to apply best practice principles in line with client ROI and assistance with the customer business case to assist with budget sign offParticipation at Project Board level to maintain the customer relationship at both delivery and commercial levels & providing support of all projects across the UKIB region (budget, time, scope, quality/customer satisfaction)Reporting to the Leadership Team with Account Status, Financial & Operational reporting on 1/3/6/12 month performance ensuring accurate forecasts in line with revenue recognition and billing against company targetsManagement of the UK Office including building/maintenance/technology contract management plus cost/budget control

May 2013 - Jan 2014

Director - Services Sales And Delivery - Emea

Hubwoo

•Reporting to Leadership Team with Financial & Operational reporting on 1/3/6 month performance ensuring accurate forecasts in line with revenue recognition and billing against company targets•Management of the UK Office including building/maintenance/technology contract management plus cost/budget control•Resource & Line Management of EMEA Services team (15 FTE’s across 4 countries) and Customer Management across multiple projects and regions (Minimum of 50 active projects at one time) to hit annual revenue targets of €4-5M whilst ensuring stable utilisation rates •Implementation of SAP Sourcing, SRM v4/7, Catalog Systems, eProcurement & Invoicing Portals in the Cloud & ERP Integration•Participation at Project Board level to maintain the customer relationship at both delivery and commercial levels & providing support of all projects across Europe (budget, time, scope, quality/customer satisfaction)•Delivery of Global S2P Projects with clients such as Nationwide, CHU, Tuv Sud, National Grid, Lloyds Banking Group and Warner Music Group •Ownership of recruitment process for team expansion & input into strategic changes within the PS organisation•Team appraisals to identify areas of weakness, opportunity for growth and rewarding good performance•Rollout of the Global Methodology for implementation & standardising Project documentation (Blueprint, SoW Documents, Project Plans& Reports)- Services Lead for Europe working with the Sales team to assist with Pre-Sales to validate RFP/RFQ/RFI’s - Providing Business Analysis support to apply best practice principles in line with client ROI and Business Case objectives- Ensuring scope validation & pricing of Implementation Services to maintain margin & P&L within the PS group- Assisting Account Management with existing customers to ensure customer satisfaction, whilst seeking upsell opportunities to expand the Hubwoo product line- Working with Product Management to improve products, sales & implementation processes

Sep 2008 - May 2013

Project Manager

Espoo, Fi

Responsibilities:• Providing effective Business Analysis to help establish Client business requirements at all levels to aid the development of bespoke software to create Purchase-to-Pay and Accounts Payable Automation applications• Project Management of bespoke software solution implementations • Managing BasWare UK’s largest AP Automation project to date with GE Healthcare Ltd• Owning and writing documentation of Functional Requirements in the form of Project Definition Documents, Project Plans, Project Reports and Training materials• Assisting the Sales and Pre-Sales teams to validate RFP/RFQ/RFI’s• Chairing meetings and providing Product presentations to customer teams • Reporting to management with monthly target performance and forecasts• Support and guidance to customer project teams, project planning activities and improvement of business processes• Escalation point for both internal and external teams• Implementation Division support and process enhancement• Management of the Project Team. Highlighting and monitoring team objectives, driving project closure to assist with recognising billing and revenue• Identifying and implementing process improvement within the BasWare UK Ltd Consulting team

May 2007 - Sep 2008

Implementation Project Manager

Portsmouth, Nh, Us

Responsibilities:• Providing effective Business Analysis to help establish Client business requirements at all levels to aid the development of bespoke software to create Purchase-to-Pay and Accounts Payable Automation applications, Cheque and BACS processing applications and Document Management systems• Leading the BACSTEL-IP migration for the Business Solutions division covering customers all over the UK on 150 projects within 3 years. With particular focus on AP and AR functions leading to more efficient payment cycles and streamlining business processes for efficiency gains• Pre-Sales Technical Consultancy to assist the Account Management team in winning new business and finding new opportunities within the existing client base for BACS and Cheque payment projects• Conducting product presentations at both Pre and Post sale meetings and marketing seminars in front of all group sizes• Owning and writing documentation of Functional Requirements in the form of Statement of Work (SOW) documents• Supporting the Account Management team within Channel and Public Sector with Pre-sales and Technical assistance to identify and understand client Business Requirements in relation to Bottomline Technologies solutions. • Working closely with Product Management to improve products, sales and implementation processes.• Project Management of bespoke software solution implementations • Support and guidance to customer project teams, project planning activities and improvement of business processes• Provide external training on Bottomline Technologies solutions; application functionality, systems administration along with value added products as party of the Bottomline Product suite• Management of the Business Solutions Consultancy team, mentoring and training of staff, highlighting and monitoring team objectives, driving project closure to assist with recognising billing and revenue

Nov 2001 - Apr 2007

Freelance

London, London, Gb

- Wrote reviews on computer games across the entire range of gaming platforms (Nintendo/Sega/Amiga/Atari/MSX/NeoGeo)- Wrote features and reviews for the various Dennis Publishing Wrestling magazines- Acted as Interim Features Editor for 3 months across the various Dennis Publishing Wrestling magazines, writing 50% of the copy, assessing feature suitability and editing articles from other writers as appropriate

1988 - 2005 ~17 yrs

Freelance

Dennis Oneshots

Assisted with Gladiators magazine and the various one-off publications based upon popular pop bands etc *Take That/East17 et al)

1988 - 2005 ~17 yrs

Freelance

Gladiator
1988 - 2005 ~17 yrs

Manager

Internet Exchange
1999 - 2001 ~2 yrs

Manager

Basingstoke, Hampshire, Gb

1995 - 2000 ~5 yrs
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1 education record

Mo Ahmad education

  • University Of South Wales
    University Of South Wales
    Computing & Accounting
FAQ

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Quick answers generated from the profile data available on this page.

What company does Mo Ahmad work for?

Mo Ahmad works for SAP Ariba.

What is Mo Ahmad's role at SAP Ariba?

Mo Ahmad is listed as Head of Market Strategy and Development - Procurement, EMEA at SAP Ariba.

What is Mo Ahmad's email address?

AeroLeads has found 1 work email signal at @sap.com for Mo Ahmad at SAP Ariba.

Where is Mo Ahmad based?

Mo Ahmad is based in United Kingdom while working with SAP Ariba.

What companies has Mo Ahmad worked for?

Mo Ahmad has worked for Sap Ariba, Jaggaer, Self-Employed, Tealbook, and Perfect Commerce.

Who are Mo Ahmad's colleagues at SAP Ariba?

Mo Ahmad's colleagues at SAP Ariba include Krishnamoorthy Sathyamoorthy, Shreyas T S, Miroslav Pech, Shiv Kuditim, C.P.M, and Paul Smetana.

How can I contact Mo Ahmad?

You can use AeroLeads to view verified contact signals for Mo Ahmad at SAP Ariba, including work email, phone, and LinkedIn data when available.

What schools did Mo Ahmad attend?

Mo Ahmad holds Computing & Accounting from University Of South Wales.

What skills is Mo Ahmad known for?

Mo Ahmad is listed with skills including Saas, Business Process, Project Management, Business Analysis, Erp, Enterprise Software, Business Intelligence, and Crm.

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