Key Responsibilities:- Data analysis- Managing marketing budgets of $1 million+ - Specialising in task automation and lead nurturing - Developing and executing email and SMS marketing strategies - Training and mentoring

Key Responsibilities: - Developing and executing data-driven digital strategies for B2B and B2C - Creating, executing and optimising ad campaigns on Meta, LinkedIn, Pinterest, and TikTok- Performing CRO audits - Using data insights from Google Analytics to inform strategy and improve performance

Planned and directed day-to-day activities to meet the practice’s mission and KPIs. Through collaborating with physicians, I developed strategic business plans, defined budgets, and led recruitment.

Worked with CEOs CMOs and other executives to facilitate qualitative market research. Organised all aspects of running a focus group including participant recruitment, project management and audio-visual recording of the sessions.

Worked as a research assistant facilitating Neuromarketing focus groups. Used data collection techniques such as electroencephalography (EEG) to measure the physiological and neural signals to gain insight into customers' motivations, preferences, and decisions.