Mo Chen Email & Phone Number

中国 北京市

负责公司战略 产品战略

Beijing, China

-Responsible for competition analysis of all BAIC group's own brands, including ICEV, NEV and Off-Road vehicles;-Responsible for the planning, control, check and acceptance of competition analysis of each project, promote the application of benchmarking analysis results into each stage of the project;-Responsible for business planning, process construction, information collection, knowledge management, trend analysis of benchmarking in various professional directions;-Responsible for the coordination and integration of internal and external analysis resources, the use and maintenance of competition analysis center, the development of database, data update and maintenance;-Responsible for the training of the talents, the construction of talent system.

Beijing Suburb, China

- Responsible for the establishment of the Competitor Analysis Section, the establishment of work philosophy and atmosphere, the implementation of work tasks, the promotion of project work, the recruitment, training, incentives and capacity-building of personnel, the construction and innovation of working process, and the allocation of work resources;- Benchmark and analysis of structure, performance, quality and technology.- Responsible for the construction and optimization of competitor database, and the construction of competitive analysis workshop;- Responsible for two first-level project milestone deliveries, one second-level deliveries and seven third-level deliveries.

Beijing City, China

- Overall responsible for product management, target setting, plan decomposition and implementation, business supervision and guidance, inspection, reporting and summary of results, recruitment, training and motivation of responsible personnel;-Responsible for whole vehicle planning, macro market scanning, trend research, market opportunity discovery, competitive strategy and competitive enterprise analysis, responsible for the positioning and definition of whole vehicle product, overall control of the product development, formulate new vehicle configuration strategy and analysis of product competitiveness;- Responsible for establishing the product solution, analyzing strategies and solutions from new business models, competitive products and other automotive-related products;-Responsible for consumer-side research, including analysis of basic population, consumer trends, crowd insights, user experience, usage scenarios, user needs, etc.

Beijing City, China

- Overall steer and improve whole vehicle country-specific durability testing;- Define department target and plan to reach important milestones of release; - Identify test focus, define test plan and test cycle, optimize test resources; - Supervise and operate daily shifts; - Design, develop and manage summer and winter tests;- Monitor problem-finding-reporting-solving process;- Direct inter-department test drives, workshops and training activities.

Beijing City, China

-Responsible for competition analysis of Audi brand in China; -Define analysis targets and plan analysis activities; -Monitor industrial policies and market development, analyze customer requirements, forecast industry trend, identify the change of competition;-Define core and extended competitors; organize resource to track the overall development of competitors, evaluate the performance and change of products, analyze the advantage and disadvantage of features and technology, summarize the potential of their competence;- Propose inputs of requirements for whole vehicle in pre-development phase: product, technology and configuration in the voice of customers;- Cross-functional cooperation with product / marketing / strategy departments, joint projects with other organizations: group brands (e.g. Volkswagen), joint ventures, industry associations, universities, suppliers and dealers; - Recruit and train subordinates.

Beijing City, China

- Responsible for technical competitor analysis of Volkswagen brand in China;- Investigate and evaluate the specification of products and technology of competitors;- Optimize product cost through new technical solutions and different suppliers;- Analyze technical market requirement through monitoring the development of industry, market and habits of consumers.

Master Of Science (Ms), Computational Mechanics

Activities and Societies: BMW Internship IABG Internship Master Thesis: NVH analysis by Audi AG

Bachelor Of Engineering (B.Eng.), Automotive Engineering

Activities and Societies: Internship by Chery Automobile Company Students Union Sports Coach