As a Digital Business Growth Consultant, I provide tailored consultancy services for Founders, Business Owners, CEOs, and CMOs, whether in-person or remotely. Specializing in eCommerce, Lead Generation, Marketing Technology, Web Development, and Analytics, I offer expertise in optimizing digital strategies and overcoming challenges in managing digital initiatives or agencies. Let me guide you in enhancing your digital strategy for impactful growth.As a strategic leader, my services focus on guiding and optimizing your digital strategies and growth roadmaps.

Senior Vice President, Leading Digital Marketing, Performance Marketing, Marketing Technology and Digital Analytics.Achievements: +88% in revenue (B2C/B2B), -74% in cost per acquisition, +375% in Conversion and -22% in fees. Awarded CEO Excellence Gold Award.• Led the digital marketing transformation journey, with agencies and internal team to drive innovation and achievement of business objectives.• Developed and executed a comprehensive digital marketing strategy aimed at enhancing brand visibility and customer acquisition. Implemented omnichannel marketing strategies encompassing web and app platforms, utilizing CRO, SEO, SEM, ASO, social media, display advertising, and app store optimization to maximize performance across diverse digital channels.• Developed high-end MarTech solutions for the best optimization of marketing operations, streamlined processes, and campaign performance.• Leveraged digital analytics to derive actionable insights and inform strategic decision-making. Implemented advanced data analytics techniques to measure campaign performance, identify opportunities for optimization.• Collaborated closely with cross-functional teams including Operations, Marketing, IT, Business Development, and Product Management to ensure alignment and integration of digital marketing initiatives with broader business objectives. • Provided leadership and mentorship to the teams, fostering a culture of innovation, collaboration, and excellence. • Strategically restructured digital marketing team, enhancing roles and collaboration for improved efficiency. Recruited top talent to fill critical gaps, fostering a culture of excellence through innovative hiring and development initiatives.• Oversaw the seamless transition of RAKBANK's media agency to a successful account management model. Collaborated closely with stakeholders to define parameters and drive performance, resulting in improved campaign effectiveness and ROI.

General Manager, Leading Digital Marketing, Performance Marketing, Marketing Technology and Digital Analytics.Achievements: +89% in sales, +350% in customer base and 220% in CRM revenue. Awarded CEO Digital Team of the Year - Growth & Analytics.Leading strategic digital marketing and data science initiatives for 14 eCommerce websites and 2 mobile apps across prominent brands such as Abercrombie & Fitch, AllSaints, Crate & Barrel, Maisons Du Monde, Lululemon, Hollister, THATConcept Store, and Lego. • Oversee all aspects of digital marketing, eCommerce, and data science initiatives, including digital transformation, growth marketing, CRM, marketing automation, web development optimization, app marketing, Affiliate Marketing, mobile marketing, UX/UI optimization, and performance marketing.• Drive revenue growth and enhance brand visibility through innovative digital marketing campaigns and initiatives tailored to each brand's unique positioning and target audience.• Utilize data science and analytics to derive actionable insights, optimize marketing performance, and drive continuous improvement across all digital channels.• Collaborate closely with cross-functional teams including operations, marketing, IT, business development, and product management to ensure alignment of digital marketing strategies with broader business objectives.• Lead and mentor a team of digital marketing professionals, fostering a culture of innovation, collaboration, and excellence to achieve organizational goals.• Established and led the setup of the entire digital marketing department, including paid media, SEO, marketing technology, CRM, analytics, conversion rate optimization, and social media, driving the organization's digital transformation.• Developed a comprehensive two-year roadmap for the board of directors, outlining key milestones and initiatives to guide digital marketing efforts and achieve business objectives.

• Play a key role by co-leading and directing the structure of the performance marketing department based in the Dubai continent office.• Administer all aspects of online and offline campaigns with 23 brands and over 270 hotels for the Middle East & Africa region.• Provide extensive and complete support to business-to-consumer (B2C), business-to-business (B2B), Portfolio Marketing, Rooms, Loyalty, Brands, Food & Beverage, Destination, and Partnerships campaigns.• Successfully administered the largest media migration in hotel industry following the merger of Marriott International & Starwood hotel companies (30 Brands), as well as the transition of global media agencies from GroupM to Publicis Groupe.• Demonstrated success in leading all aspects of the development and execution of the largest restaurant multichannel marketing campaigns in Middle East & Africa for a hotel brand.• Achieved substantial success by driving and propelling significant revenue growth of 7x in Metasearch, 2.4x in Affiliate Marketing, 2.7x in Paid Search, and 10.4x in Display Programmatic.• Oversaw and orchestrated the deployment of Media Intelligence Hub, a Realtime Datorama Dashboard integrated with DCM, Social Media BMs and Google SA360. • Carried out the development of a destination and promotional website for 270+ hotels and 120+ destinations with over 1,000,000 visits a year, from wireframes creation, UX / UI research, content, dynamic feed, and end-to-end website development.• Performed in-depth strategic channel management and cultivated close and lasting partner relationships. Drove the development of a long-term roadmap by channel in close cooperation and communication with Google, Sojern, Adara, Facebook, TripAdvisor, Jivox, and Koddi. Discussed in length during quarter business reviews.➡️ Hospitality & Travel 📈 Digital Marketing, eCommerce, Digital Transformation, Growth Marketing, Data Science, CRM, Web Development, UX / UI & Performance Marketing

Managed The Ritz-Carlton and Edition brands’ corporate strategy at regional and hotellevel. Ensured that individual hotels were in alignment with strategies and theactivation of digital channels. Being the eCommerce discipline lead for the region,provided strategic guidance and education while ensuring the follow through of branddigital strategies and standards.

Led the new MEA regional level structure and strategic eCommerce oversight for 20+properties. Collaborated with corporate office and hotel teams to execute digitalstrategies and campaigns in coordination with digital agencies to further enhance webperformance

Responsible for supporting the overall commercial strategy and driving the online business across an array of 22 hotels in the region.Collaboration point for cluster hotels to deploy “opt-in” services such as local hotel and regional online promotions, PPC, Email, local websites, landing pages, SEO, Affiliate, Display and online retailing, etc. to exploit existing brand and regional resources, and ensure activities are aligned and consistent with overall regional commercial strategy. Execution of brand level e-promotions at local level and provide expertise within the digital field working with other commercial functions Revenue Management, Marketing, PR & Communications. Focusing on improvement of hotel share of wallet in the market via the online channels.

As Director of Business Development, I am responsible for developing a commercial strategy covering all segments and channels to maximize revenue and profit performance of the hotel. Lead execution of the commercial strategy through management of the revenue management, eCommerce, sales, marketing and Public Relations teams and activity, and by working effectively with the regional and area support teams.

Fully responsible of Revenue Department, Marketing, Public Relation and Reservations- REVENUE MANAGEMENTDevelop 3-month, 6-month and 12-month strategic action plan Preparing annual revenue proposal, and developing budgetEnhancement of content and imagery on online 3rd parties - eCOMMERCESet an annual comprehensive action plan with Area Director of eCommercePreparing annual budget and strategic actionsFull review and quarter update for PPC keywords to enhance SEOPartner with 3rd party to deliver multilingual booking engine to increase conversion from specific source markets on brand website Consistent review of brand site content, enhance keywords density, update meta keywords and optimize text to enhance SEO - SALESDeveloping and implementing effective sales strategies to capture premium revenue and share in coordination with sales department Research input relative to competitive activity and marketplaceconditions to influence product development and market share growth Conduct weekly/monthly meetings and conference calls with sales team to review performance, agreed actions and explore opportunities Tailor MICE packages to leverage demand specifically in need periods - MARKETINGResponsible for all aspects of advertising and promotions Handling collaterals and ensuring company guidelines are in placeDeveloping annual budget with detailed activitiesPerform different activities, such as marketing communications, collaterals, advertising, promotional activities for both online and offline channels. - PUBLIC RELATIONSDevelop permanent relations with all media with a view to securing the largest media coverage possible through partnering with Public Relations firms. Establishes a yearly forecast of media and Public Relations operations Liaise and coordinates activities with Director of Public Relations based in Dubai office. Develop ePR articles to support SEO enhancement

Oct 2008 – May 2009 Hilton Sharm ElSheikh WaterfallsReservations Manager Feb 2008 – Oct 2008 Hilton Borg El Arab ResortReservations Manager, In charge of Revenue Department and Front Office2007 Hilton Borg El Arab ResortReservations Supervisor2006Hilton Borg El Arab ResortSenior Reservations2005 – 2006Hilton Borg El Arab ResortSenior Front Desk2004Hilton Alexandria Green PlazaRoom Clerk1998 - 2003Hilton Borg El Arab ResortSummer Season Training1996 – 1997Metropole Hotel AlexandriaSummer Season Training