Mo Elsherbini Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

As a Digital Business Growth Consultant, I provide tailored consultancy services for Founders, Business Owners, CEOs, and CMOs, whether in-person or remotely. Specializing in eCommerce, Lead Generation, Marketing Technology, Web Development, and Analytics, I offer expertise in optimizing digital strategies and overcoming challenges in managing digital.

Dubai, United Arab Emirates

• Senior Vice President, Leading Digital Marketing, Performance Marketing, Marketing Technology and Digital Analytics.Achievements: +88% in revenue (B2C/B2B), -74% in cost per acquisition, +375% in Conversion and -22% in.
• Led the digital marketing transformation journey, with agencies and internal team to drive innovation and achievement of business objectives.
• Developed and executed a comprehensive digital marketing strategy aimed at enhancing brand visibility and customer acquisition. Implemented omnichannel marketing strategies encompassing web and app platforms, utilizing.
• Developed high-end MarTech solutions for the best optimization of marketing operations, streamlined processes, and campaign performance.
• Leveraged digital analytics to derive actionable insights and inform strategic decision-making. Implemented advanced data analytics techniques to measure campaign performance, identify opportunities for optimization.
• Collaborated closely with cross-functional teams including Operations, Marketing, IT, Business Development, and Product Management to ensure alignment and integration of digital marketing initiatives with broader.

Dubai, United Arab Emirates

• General Manager, Leading Digital Marketing, Performance Marketing, Marketing Technology and Digital Analytics.Achievements: +89% in sales, +350% in customer base and 220% in CRM revenue. Awarded CEO Digital Team of the.
• Oversee all aspects of digital marketing, eCommerce, and data science initiatives, including digital transformation, growth marketing, CRM, marketing automation, web development optimization, app marketing, Affiliate.
• Drive revenue growth and enhance brand visibility through innovative digital marketing campaigns and initiatives tailored to each brand's unique positioning and target audience.
• Utilize data science and analytics to derive actionable insights, optimize marketing performance, and drive continuous improvement across all digital channels.
• Collaborate closely with cross-functional teams including operations, marketing, IT, business development, and product management to ensure alignment of digital marketing strategies with broader business objectives.
• Lead and mentor a team of digital marketing professionals, fostering a culture of innovation, collaboration, and excellence to achieve organizational goals.

Dubai, United Arab Emirates

• Play a key role by co-leading and directing the structure of the performance marketing department based in the Dubai continent office.
• Administer all aspects of online and offline campaigns with 23 brands and over 270 hotels for the Middle East & Africa region.
• Provide extensive and complete support to business-to-consumer (B2C), business-to-business (B2B), Portfolio Marketing, Rooms, Loyalty, Brands, Food & Beverage, Destination, and Partnerships campaigns.
• Successfully administered the largest media migration in hotel industry following the merger of Marriott International & Starwood hotel companies (30 Brands), as well as the transition of global media agencies from.
• Demonstrated success in leading all aspects of the development and execution of the largest restaurant multichannel marketing campaigns in Middle East & Africa for a hotel brand.
• Achieved substantial success by driving and propelling significant revenue growth of 7x in Metasearch, 2.4x in Affiliate Marketing, 2.7x in Paid Search, and 10.4x in Display Programmatic.

Dubai, United Arab Emirates

Managed The Ritz-Carlton and Edition brands’ corporate strategy at regional and hotellevel. Ensured that individual hotels were in alignment with strategies and theactivation of digital channels. Being the eCommerce discipline lead for the region,provided strategic guidance and education while ensuring the follow through of branddigital strategies and.

Dubai, United Arab Emirates

Led the new MEA regional level structure and strategic eCommerce oversight for 20+properties. Collaborated with corporate office and hotel teams to execute digitalstrategies and campaigns in coordination with digital agencies to further enhance webperformance

Cairo, Egypt

Responsible for supporting the overall commercial strategy and driving the online business across an array of 22 hotels in the region.Collaboration point for cluster hotels to deploy “opt-in” services such as local hotel and regional online promotions, PPC, Email, local websites, landing pages, SEO, Affiliate, Display and online retailing, etc. to exploit.

Alexandria, Egypt

As Director of Business Development, I am responsible for developing a commercial strategy covering all segments and channels to maximize revenue and profit performance of the hotel. Lead execution of the commercial strategy through management of the revenue management, eCommerce, sales, marketing and Public Relations teams and activity, and by working.

Luxor, Egypt

Fully responsible of Revenue Department, Marketing, Public Relation and Reservations- REVENUE MANAGEMENTDevelop 3-month, 6-month and 12-month strategic action plan Preparing annual revenue proposal, and developing budgetEnhancement of content and imagery on online 3rd parties - eCOMMERCESet an annual comprehensive action plan with Area Director of.

Oct 2008 – May 2009 Hilton Sharm ElSheikh WaterfallsReservations Manager Feb 2008 – Oct 2008 Hilton Borg El Arab ResortReservations Manager, In charge of Revenue Department and Front Office2007 Hilton Borg El Arab ResortReservations Supervisor2006Hilton Borg El Arab ResortSenior Reservations2005 – 2006Hilton Borg El Arab ResortSenior Front Desk2004Hilton.