➢ Migrated ecommerce store from GoDaddy to Shopify.➢ Researched and implemented key Shopify Apps to improve conversion rate and user experience.➢ Increased ecommerce revenue 565% after one year. ➢ Manage ecommerce operations including product management, merchandising, content management, web development, inventory management, promotional campaigns, and web performance.➢ Lead digital marketing efforts such as email marketing, social media marketing, search engine marketing (SEM), search engine optimization (SEO) and customer service.➢ Analyze reports with key performance indicators for strategic direction on various marketing efforts and web functionality.

➢ Assisted with the planning and implementation of ecommerce product launches.➢ Improved site performance by executing new and innovative ecommerce strategies.➢ Developed and implemented production and inventory optimization strategies for product promotions, new product introductions and discontinued products.➢ Collaborated in the development and execution of strategic and tactical business plans with other operating divisions to support the ecommerce strategy.➢ Managed and maintained Apparel Magic ERP system.➢ Optimized product pages, collections and informational pages for search engines.➢ Modified Shopify Liquid code to update the store theme. ➢ Responsible for reporting and analyzing inventory to support sales goals.

➢ Risk Management Reviewed suspicious orders through risk management software.Contacted customers and banking institutions. Manually verified and approved high-risk orders.Implemented risk management software rules to keep up with trends. Contested chargebacks with appropriate documentation. Created quarterly reports. ➢ Search Engine Optimization (SEO)Built high quality links through white hat techniques.Wrote press releases, articles, guest posts, and other content to build links. Analyzed keyword rankings to discover opportunities.Developed relationships with social media influencers to promote our brand. ➢ Website MaintenanceModified Shopify Plus theme code as needed.Updated homepage with new collections.Installed and managed Shopify app for additional shop features.➢ Social Media ManagementCreated and published daily posts for our Facebook page and Instagram account. Connected with Twitter users by engaging in topical conversations.Managed contests for Facebook, Twitter, Instagram and YouTube. ➢ Email MarketingDesigned and sent weekly emails to over 50,000 subscribers.Analyzed email marketing efforts through Google Analytics and MailChimp.Created email banners through Photoshop. Increased email marketing revenue by 150%➢ Affiliate ManagementRegularly contacted affiliates regarding new banners or promotions through Commission Junction and Link Connector.Created new affiliate assets as needed.Reviewed affiliate applications.Reviewed affiliate commissions on a weekly basis.➢ Online Marketing Managed Google Adwords and Facebook business ad accounts.Tracked and reported PPC campaigns.Created new PPC campaigns according to trends. ➢ Office ManagerLed weekly staff meetings.Generated and analyzed sales reports.Assisted with customer service, shipping, and other departments as needed.