Mohamed Kassem Email & Phone Number

United Arab Emirates

United Arab Emirates

United Arab Emirates

United Arab Emirates

- Winner of 2020 &2021 Volvo Excellence Club for Importers EMEA , Ranked first in the category of medium size distributors - Implemented key actions to maximize profitability across all P&L elements - Optimize organizational structure to maximize efficiencies of internal operational processes & KPIs- Developed operational and transformational strategies to enhance customer experience- Developed planning & ordering tool to ensure adequate levels of stock to sustain and acquire segment shares - Negotiating with OEM tactical and marketing support to enhance brand perception and increase closing to maximize sales - Developed a focus action plan across all sales channels- Enhanced accessories sales from $0 per retail unit sold to $2,200 (AF Group Benchmark)

Dubai

- Developing & implementing in-market sales & marketing plan, that includes retail & corporate to ensure brand growth within the assigned regions- Marketing activations to achieve target leads, walk-ins & enhance brand awareness.- Optimizing dealer retail activities & sales force behaviour through proper KPIs, front line & showroom traffic controls - Ensuring the right mix of orders and specification at the dealer level to maximize on the sales opportunity through value-add vs discount

Uae

- Recruited & Managed a team that supported the market which includes retail & corporate sales, marketing & product specialist - Grew Market share from 1% CY16 to 2.5% despite declining market trend- Relaunched RAM brand in KSA and achieved 30% growth YOY- Developed & implemented business plan with set sales objectives to ensure market share and profitability by brand- Established distributor organization structure to provide maximum optimization of the sales & marketing functions- Successfully established corporate & sub-dealer’s sales channels within the dealer structure - Rationalization of product specification by model to ensure competitiveness and upselling points vs. competition

Uae

- Recognized for achieving the highest sales growth within the Middle East dealer network- Ensured a steady state of the highest sales customer satisfaction - Achieved the dealership highest sales in dealer history (June 2016)- Grew market share in Qatar by roughly 2.3% despite a declining market trend- Successfully relaunched Jeep in Qatar and achieved the highest market share in the entire network- Managed to turnaround dealer sales operation achieving the highest sales & profitability since 2008

Dubai, Uae

- Recognized for setting fleet objectives and go-to-market plans across the Middle East Region- Initiated SME growth plan to cater to the region fastest growing fleet segment- Developed a Smart Buyback initiative which resulted in 2,000+ incremental sales for CY15 plan- Enhanced FCA penetration within Key Accounts and Government entities- Managed 6 countries with 10 set geographical locations with more than 40 key accounts managers

Uae, Dubai

- Recognized for achieving dealer Grandmasters program which is a GM global recognition awarded to the best-performing dealers (3 out of 5 dealers)- Increased GM market share by 1% in both Qatar & Bahrain Markets- Successfully managed the setting up of a new dealer operation in Afghanistan market in-terms of facilities, sub-dealers agreements, ordering, sales, marketing tie-up & logistics, etc.- Awarded a certificate of appreciation for initiating Fleet SME strategy & go-to-market plan for Qatar & Bahrain markets

Uae, Dubai

- Achieved average annual corporate Sales of 5,000+ units for UAE & Oman markets - Developed strong relationships with potential key accounts which enabled me to build & lock annual purchase requirements/ commitments- Led the development of UAE dealers to achieve growth of 23% in 2011 by setting a targeted action plan that includes hiring, restructuring, on-ground coaching & training- Developed a UAE & Oman passenger cars Fleet Growth Plan which driven annual incremental sales of 2700+ units- Initiated Cadillac corporate growth plan to achieve a growth of 58% in UAE & 50% in Oman - Played a major part in the transition of GM Certified pre-owned operation within the dealer network to a brand-specific certified pre-owned

Uae, Abu Dhabi

- Handling Major Fleet Accounts selling more than 1,500 units per annum