As a dedicated Market & Competitive Analyst, I specialise in providing strategic insights and advisory services within the Enterprise Resource Planning (ERP) software market. My role is pivotal in the SAP CMI (Customer, Competitive & Market Insights) team, where I engage with senior stakeholders, including members of the SAP Board and L1 Solution Area leaders, to shape company strategies and enhance operational effectiveness.KEY RESPONSIBILITIESMarket Analysis:- Conduct comprehensive research on the ERP software landscape, identifying industry trends, market drivers, and emerging technologies.- Analyse key market segments and assess opportunities and challenges for ERP software adoption.- Monitor macroeconomic factors and regulatory changes impacting the ERP market, contributing to market sizing and share analysis.Competitive Intelligence:- Develop an in-depth understanding of major competitors, including their product offerings, pricing strategies, strengths, and weaknesses.- Track competitor activities such as product launches and partnerships to evaluate their impact on market dynamics.- Perform SWOT analyses to identify competitive advantages and areas for differentiation.Customer Insights:- Gather insights from customers regarding their ERP requirements, preferences, and pain points.- Analyse customer feedback to identify trends that inform product improvements and market positioning.Strategic Recommendations:- Collaborate with cross-functional teams (product management, marketing, sales) to develop actionable recommendations based on market analysis.- Support product roadmap prioritisation, pricing strategies, and go-to-market initiatives with data-driven insights.- Present findings to senior leadership in a clear and compelling manner.

Supporting businesses with their journey to the Intelligent Enterprise by focusing on RISE with SAP, a comprehensive, intelligent, and customer specific offering that helps drive business transformation as a service. In my role I am focused on becoming a trusted advisor through value based selling, discovery workshops, product demonstrations, business architecture, and being the liaison between customers, sales and product development. My line of business focal points are: procure to pay, order to cash, core finance, commercial projects, and cross topics.Highlights include:- EMEA North Ambassador for the RISE Qualification Assessment process- Lead PreSales for the Grow by SAP initiative- Lead facilitator for the UK for the business simulation game 'ERPsim' for all S/4HANA customer and partner related events, MOVE events, and S/4HANA Value Starter events

Senior PreSales Specialist for S/4HANA Cloud in EMEA North.I help enterprises with ERP transformation to the Cloud by becoming a trusted advisor through value based selling, detailed discovery assessments and demonstrations, business architecture, and qualification reviews to ensure that requirements are met and pain points have been resolved. My line of business focuses are: Procure to Pay, Order to Cash, Core Finance, and Commercial Projects. Highlights include:- EMEA North Ambassador for the S/4HANA Cloud Brand Guardian process- Lead PreSales for the EMEA North Unicorn Programme - Conducting an 8 week fellowship within the S/4HANA Cloud Product Management team at SAP HQ in Walldorf- Becoming the lead Facilitator for the U.K. for the business simulation game ‘ERPsim’ for all S/4HANA MOVE and S/4HANA customer/partner related events- Being part of the showcase team to demonstrate the Rinspeed SNAP at SAPPHIRE NOW 2018