Internet Director
Nissan South
Morrow Ga
Manage a staff of 5-8 employees, planned and prepared work schedules, assigned employees to specific task. Hiring, training, termination and employee evaluations. Responsible for the optimization of the website and the pricing for the vehicles on it. Lead management and lead generation. Held employees accountable for the five key metrics of measurement: response time, appointment set %, appointment show %, contact % and sold % to achieve monthly goals. Locked and secured the store. Planned and facilitated classes on phone training, sales training, internet/bdc training, and crm training. Responding to all inbound calls and internet inquiries to set appointments. Maintained an appointment set percentage of 65%, appointment show percentage of 75% and appointment sold percentage of 35% and a contacted percentage 70%. Average response time of 5 minutes. Reviewed and submitted applications to banks for approval. Assist special finance customers in getting auto loans approved as well as counsel credit challenged customers on their credit issues. Close customers on term of loan, monthly and down payments. Negotiate with lenders on the interest rates and terms of loans. Averaged 50-65 units a month. Consistently sell 20-25% of the total units sold by dealership. Consistently sold 10-15% of total leads sent in via ecomm department. Maintained a CSI score of 96.5%