As a Copywriter, I crafted copy that conveyed Beyond Limits’ AI technologies and how its Hybrid AI, neurosymbolic model differs from conventional AI.- Authored product sheets and white papers showcasing Beyond Limits’ AI applications, technologies and differentiating features, and succeeded in building a comprehensive library of sales and marketing collateral.- Produced blog posts to establish thought leadership and educate readers on neurosymbolic AI and its edge over traditional AI models and drastically improved CTRs, unique website visitors and page rankings. - Wrote press releases and PR features to promote company news and increase presence in online media, and succeeded in increasing PR hits by over 200%.- Devised video scripts for video content that showcased company products, technology differentiation and corporate overviews.- Authored copy for email campaigns aimed at driving awareness and generating sign-ups for product webinars that funnel leads to the sales team.- Compiled winning award submissions for the company and succeeded in garnering awards from Inc., Deloitte and Ernst & Young.- Managed WordPress-based website:1. Built pages by customizing and editing WordPress themes, layouts, and content to align with branding and business goals.2. Familiarity with SEO best practices and optimization techniques to improve site visibility.

- Wrote SEO-optimized copy for the following platforms:1. Websites2. Landing pages3. Blogs4. Social media5. PPC and social media ads6. Email campaigns7. Newsletters8. Brochures- Wrote SEO-optimized content relating to enterprise tech, digital marketing, real estate, travel, finance, leisure, human resources, healthcare, and non-profit initiative- Edited and proofread copy with attention to grammar, readability, style, brand conventions, and content format- Optimized copy in adherence to on-page SEO practices

• PPC:1. Google Ads- Reduction of CPA by 40% by changing strategy from Maximize Clicks to Manual Bidding- Continuous optimization of campaigns by A/B testing, organic SEO improvement, CPC manipulation, and ad group restructuring- Integrated Ads campaign to Google Analytics to identify the most profitable audience segments and optimized bidding strategy accordingly- Implemented best Google Ads management practices by utilizing software solutions such as Wordstream and GoogleAds editor2. Facebook and Instagram ads- Implemented numerous tactical Facebook and Instagram campaigns and transformed the platforms into leadgeneration tools- Continuous optimization of campaigns via A/B testing of copy, editing, creatives and calls to action- Integrated Facebook to several customer service platforms to streamline lead management process3. Linkedin ads - Created a PPC campaign on LinkedIn targeting different segments of professionals in Los Angeles4. Snapchat ads- Implemented a campaign on Snapchat and devised different creatives and copy to optimize performance- Implemented a remarketing campaign for current audience segment• Content Management System- Managed website on WordPress and utilized full range of WordPress tools to implement SEO, add content, build landing pages and upload templates• Copywriting and content creation- Created SEO-optimized copy for website, landing pages, ads, email marketing and social media- Wrote and created marketing collateral – brochures, flyers, and coupons- Created training manual for sales agents and customer service agents• UX Analysis- Monitored behavior of website visitors using Session Cam software and proposed changes to the website accordingly- Analyzed bounce rates and other metrics on Google Analytics to optimize funnel

• Data management- Data manipulation, data segmentation, data maintenance and optimization, data proofing - CRM administration and maintenance• Copywriting- Devising content for website, blog and email marketing• Research (primary and secondary)- Conducted secondary research to assist segmentation and targeting efforts for sales team- Conducted secondary and primary research for list building and list cleaning projects that entailed name, position, email and address verification of target contacts• Email marketing- Implemented numerous email campaigns through MailChimp, covering the end to end process of drafting the copy, HTML coding, building the list, setting up campaign, and integrating results for lead generation efforts• Digital marketing- Maintained and managed a Google AdWords campaign as part of an ELEVATE product push plan- Created an SEO plan to improve corporate website ranking

• Managed the entire gamut of tasks pertaining to data publishers (affiliates) for lead generation:- Achieved monthly targets and conversion goals.- Managed a quality assurance team comprised of 3 people.- Monitored performance through constant tracking of conversions and ROI against budget.- Recruited new affiliates through full utilization of LinkedIn, Internet research and offline networkssuch as trade shows and events.- Communicated performance of publishers to top management on a periodic basis.

• Conducted secondary market research to collect data on:- Potential distributors for Snug Vest.- Federal and provincial funding provided to autistic children.- Therapists in North America with backgrounds and qualifications relevant to Snug Vest who can serve as influencers.- Warehousing and logistics costs in US.- Relevant events and conferences.- Publications and blogs relevant to Snug Vest.• Planned a comprehensive sales and marketing execution plan encompassing various marketing tools intandem with two team members.• Executed the supply chain logistics from the point of taking customer orders to shipping out the vest.• Analyzed data of a BETA research study and generated a report that entailed case studies, areas forproduct improvement and product testimonials.• Implemented comprehensive data mining on existing customers base to dictate marketing efforts.

Project #1: Planning Crowdfunding campaign• Defined investor/target market proposition, rewards/incentives, and market segments for the campaign in addition to budget and logistics, as a member of a four-person team.• Developed the social media and marketing communication plan for the campaign.• Created a plan to identify campaign metrics and monitor them accordingly.• Created the content calendar in tandem with a senior consultant, and authored the vast majority of blogarticles posted during the campaign individually.• Initiated different marketing strategies to publicize the campaign.Project #2: Planning a Crowdfunding educational course• Conducted extensive research on Crowdfunding that formed the basis of website content, blog articles and course curriculum.• Co-authored content alongside a senior consultant for the website and blog articles (http://www.yourcapitaledge.com/blog/).• Developed a marketing communications plan to promote the course.• Conceptualized several applications to be sold as part of the course package.• Sourced, supervised and directed all contractors for outsourced activities with a 100% success rate interms of budget and requirements conformance.Project #3: Conducting primary research to assess market opportunity for a financial services product.Project #4: Conducting secondary research to assess market opportunity for a medical device.

• Conducted a strategic audit on CTS Forex to pave the development of a preliminary business plan toattract angel investors.• Implemented two opportunity assessment plans in tandem with a senior marketing research consultantthat entailed a thorough research study (encompassing both primary and secondary research) to determine the likely interest of three market segments in CTS Forex’s software solution.• Authored marketing collateral – manuals, press releases, and presentations.• Co-authored several proposals for funding alongside the company owner and succeeded in having four approved from NSERC, Alberta Innovation and Mitacs.• Contributed to the development of book written by CTS Forex’s owner, through conducting background research, developing the characters, and editing (http://www.amazon.com/The-Bull-Bear-Baboon-Lessons/dp/1484888987/#!).• Revamped the website – customized WordPress layout, and created and coordinated content.• Managed blog and social media plan – authored and curated content.