Director Of Merchandising
Current
Oct 2024 - Present
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Mo Sriskantha Email & Phone Number
Merchandise Director | Wholesale Director | Trading Director| Planning Director | Partnerships Director
at
Warner Bros. Discovery
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Merchandise Director | Wholesale Director | Trading Director| Planning Director | Partnerships Director
Location
Romford, England, United Kingdom
Who is Mo Sriskantha? Overview
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Quick answer
Mo Sriskantha is listed as Merchandise Director | Wholesale Director | Trading Director| Planning Director | Partnerships Director at Warner Bros. Discovery, based in Romford, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Mo Sriskantha.
Mo Sriskantha previously worked as Director of Merchandising at Warner Bros. Discovery and Merchandising and Planning Consultant at Where'S That From. Mo Sriskantha studied at Cardiff University / Prifysgol Caerdydd.
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Warner Bros. Discovery
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Profile bio
About Mo Sriskantha
I am a senior-level global omni channel merchandising and wholesale director with over 25 years experience with a deep understanding of physical and digital channels.I am a result-focused, people-orientated leader with astute commercial acumen. This combination has helped the success of businesses I have worked for and the teams I have led.My expertise is in core merchandising and I have a broad understanding of the retail landscape across all business models, including franchise, market place, wholesale, concession, private label and all functions including demand planning, supply chain and logistics.My knowledge of menswear is extensive but at M&S I worked with all categories, womenswear, lingerie, kidswear, home and beauty.I have maximised wholesale order books by galvanising the team, ensuring we have dynamic selling processes in place which give partners confidence in the brand.I successfully led the Burton brand through the transition from Arcadia to boohoo, including the transformation of new systems and a new business model. Burton traded as a pure player and I ensured that we focused on range optimisation, pricing and gathering the right CRM data.This all resulted in record Black Friday sales in December 2021.At Burton I managed a global turnover of £170 million and a total team of 40 across merchandising and wholesale. As the retail landscape became omni channel , at burton I built a market place b2b digital business to £50m from a standing start including the upscaling of new brands.I have lived and worked in the Middle East, have experience of working within corporate and privately owned businesses.
Current workplace
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10 roles
Mo Sriskantha work experience
A career timeline built from the work history available for this profile.
Merchandising And Planning Consultant
Current- AMH Brands
- Building a robust merchandising team that works with the buying team to create an agile trading environment
- Process enhancement by introducing new reporting tools to improve commercial decision making.
- Gowing market place business by fostering new relationships with global partners such as Debenhams, Matalan, Freemans and vogad closet
- Sit on the board as a NED
Apr 2024 - Present
Merchandising And Planning Consultant
- Pangaia Clothing
- Stabalising and upskilling the planning and merchandising function, reviewing existing and bringing in new processes to create a trading mindset. Building a new merchandising team
- Evaluating and redefining the end to end buying and merchandising process including the buying critical path, sourcing strategy and product development plans
Jul 2024 - Oct 2024
Merchandising And Planning Consultant
- Upskilling planning and merchandising by empowering the team with more knowledge, methodology and confidence to make informed decisions.
- Evaluating and redefining the end to end buying and merchandising process including the buying critical path, sourcing strategy and product development plans.
- Collaborating with the owners to operationalise the 5- year plan by focusing on actionable steps to achieve their vision.
May 2024 - Oct 2024
Head Of International Clothing And Home
Responsible for delivering £1billion, (+7% year 23/24) retail sales, all channels, by creating a global forward-thinking planning, selling and trading team. I am part of a leadership team that has completed year 1 of a 5-year plan to double the business.Supported as a trading director for our owned markets India Greece, Czech to ensure we maximize sales.
May 2022 - Feb 2024
Merchandise Director Burton Menswear
Successfully led the integration of Burton brand and the team into the culture and ways of working of boohoo through strong stake holder management across all business functions.Relaunched the brand as a pure player, achieving record sales during Black Friday weekend 2021. Worked with digital director to focus on range optimisation and flexing all.
Feb 2021 - Jan 2022
Merchandise Director Burton Menswear
- Incorporating merchandising / planning responsibility for all channels across Burton Menswear and including management of global business development of this brand across all channels.
- Reporting directly to the Managing Director, Burton Menswear, Dorothy Perkins and Miss Selfridge.
- Developed a significant 3rd party business from a zero start across various business channels for Burton Menswear including relationships with ASOS, Next and Zalando.
- Managed a collaboration across buying and design to create HIIT – an athleisure brand.
Sep 2019 - Jan 2021
Head Of Merchandising
Sep 2008 - Sep 2019
Merchandise Controller
Oct 2007 - Aug 2008
Brand Manager
Oct 2005 - Sep 2007
2 education records
Mo Sriskantha education
Education record
Education record
Dulwich College, London
FAQ
Frequently asked questions about Mo Sriskantha
Quick answers generated from the profile data available on this page.
What company does Mo Sriskantha work for?
Mo Sriskantha works for Warner Bros. Discovery.
What is Mo Sriskantha's role at Warner Bros. Discovery?
Mo Sriskantha is listed as Merchandise Director | Wholesale Director | Trading Director| Planning Director | Partnerships Director at Warner Bros. Discovery.
Where is Mo Sriskantha based?
Mo Sriskantha is based in Romford, England, United Kingdom while working with Warner Bros. Discovery.
What companies has Mo Sriskantha worked for?
Mo Sriskantha has worked for Warner Bros. Discovery, Where'S That From, Pangaia, Arne, and Marks And Spencer.
How can I contact Mo Sriskantha?
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What schools did Mo Sriskantha attend?
Mo Sriskantha studied at Cardiff University / Prifysgol Caerdydd.
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