▪️ Develop and implement comprehensive brand strategies for diverse clients across multiple industries.▪️ Lead and mentor a team of digital marketers, ensuring effective collaboration and high-quality deliverables.▪️ Design and execute performance marketing plans focused on maximizing ROI, brand reach, and market positioning.▪️ Conduct in-depth market research to guide tailored branding and marketing approaches, including audience segmentation and competitive analysis.▪️ Oversee and optimize multi-channel digital campaigns (PPC, SEO, social media, content marketing), ensuring alignment with client goals.▪️ Analyze and report on campaign performance metrics, delivering actionable insights for continuous improvement.▪️ Collaborate with creative and technical teams to develop cohesive branding strategies and enhance the client’s digital presence.▪️ Manage client relationships, translating business objectives into effective, data-driven digital strategies.▪️ Stay updated on industry trends, digital tools, and emerging platforms to incorporate best practices into campaign and branding efforts

▪️Manage and execute Pay-Per-Click (PPC) campaigns for diverse projects in the USA and India.▪️Conducting keyword research, ad copy creation, and optimize landing pages to enhance campaign performance.▪️Implement and monitor bid strategies to achieve client-specific goals and ROI targets.▪️Regularly analyze campaign data, generate insightful reports, and provide actionable recommendations.▪️Stay updated with industry trends, Google Ads algorithms, and emerging technologies to ensure effective campaign management.▪️Collaborating with cross-functional teams, including design and development, to align PPC strategies with overall project goals.▪️Work closely with clients to understand their business objectives and tailor PPC strategies accordingly.▪️Provide strategic insights and recommendations for continuous improvement of PPC campaigns.

• Driving Client Relationships: Engaging with clients to understand their business requirements and translating that into appropriate digital initiatives.• Quality Check for all Campaigns, Leads, social stuff, etc. before deployment.• Developing/managing all aspects of clients’ digital marketing campaigns.• Developing strategies to drive online traffic to the client's website/social media platforms• Planning and executing digital marketing budgets.• Designing, building and maintaining social media presence across relevant platforms including LinkedIn, Facebook, Youtube, Instagram and others.• Coordinating with the development team to ensure SEO best practices are properly implemented on the website.• Web project management (WordPress)• Ensuring timely delivery of campaigns and other marketing tasks by working closely with the team.• Expanding the team based on the requirements by hiring.

-Managing social media handles for clients from various sectors: healthcare, hospitality, real estate, education, etc.-Generating content for various social media handles.-Regularly carried out page audits, generating monthly social media reports and online reputation management.-Planning and handling paid advertising campaigns on social media platforms.-Created dynamic social media campaigns from scratch by leveraging the interests and demographics of the page audience.-Social Media Research

- Created and managed social media handles.- Planning and generating content for various social media handles.- Handled paid - advertising on social media platforms and Google.- Handled the website and worked to optimise the page.