moaalexandersson.com

My role at Accenture included a wide range of tasks. I work with photo, video and layout to be used at our internal and external digital communication channels as well as for event material, and printed products

As Marketing Analyst, I’m focusing on Client Relationship Marketing. I’m the CRM Lead’s right arm helping her plan and execute events, campaigns and marketing strategies as well as driving own projects and events towards clients. This includes; create organic and paid social media campaigns, event planning and create marketing material, Salesforce, Social Studio and coordinating teams through out events.Also working with editing accenture.com including; optimizing SEO, press release and event information etc.

As Marketing Manager I created content for lifestyle/wellness blogger Leila Söderholm. The work centred around digital presences focusing on social media and event related material. We also went through the process from idea to finishing and selling physical workout products. Material was created through studio and lifestyle photography, video and copywriting in Swedish for Leilas blogs hosted at vardagspuls.se and mabra.se.

Systemvetardagen is one of Sweden's most visited recruitment fair for IT students. The fair is organized annually by Näringslivssektionen - a part of the student union at the Department of Computer and Systems Science at Stockholm University. As Marketing Manager I led the marketing group of ten members, to develope and improve marketing material and activities in order to increase the awareness of Systemvetardagen, both towards students and companies. That included increasing presence and activity on social media, goodie bags, printed marketing materials and planning and execution of pre-fair-events where companies and students where invited to keynote speakers and mingles.The role also included budget management and coordination between the different project groups.

Responsible for the growth and presence of PerfromIQ’s social media platforms, Facebook and LinkedIn. Including tasks as planning marketing campaigns and activities for social media, creating layouts and photographs.

Including tasks as: telephone interviews, physical interviews, creating work ads and updating intranet.[Summer employment]