Granelito is a Swedish children's clothing brand that uses ethically and sustainably sourced materials to create wearable designs for the everyday child.We make the classic and playful children’s clothes of today and every day. Our designs weave the threads of history and place into the fabric of our shared stories. Our mission is to provide positive forms of nurture through careful consideration in materials, labor practices, and an open-ended approach towards gender.Founded in 2018 in Brooklyn NY and currently based in Gothenburg Sweden, Granelito is a family-owned boutique clothing company that leans on our family’s roots in Sweden and Peru for both cultural and material inspiration. We can draw a direct line from founder Moa’s Swedish heritage and family clothing business to our colors, patterns and details. Updated for the present moment, our products are fresh, lively, and timeless. Leaning on a Scandinavian sensibility, our clothing is the product of Peru. The incredibly soft, wearable, and washable organic Pima cotton at the heart of Granelito’s clothing is sourced from Peru’s northern coast. Our cut and sew factory in Lima is a critical and direct thread between our mission, our design, and the network of growers, knitters, dyers, and printers that bring the products to life.Our clothing is holistically designed for and centered around the child, promoting joy and empowerment through form and function.

E-commerce with Swedish deadstock vintage from the 50s 6os 70s at Tales of Endearment.

My work at Velour was manly focused on the design process, technical design and textile development. Very soon these obligations were woven in with other responsibilities such as managing photo shoots and overlooking the designs of new co-workers.