Developing and implementing marketing plans.Undertaking competitor research and analyses.Conducting market research to establish customer trends and habits.Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).Building and maintaining relationships with new and existing customers through prospecting and networking.Promoting brand awareness through marketing efforts.Creating marketing materials for our website and other marketing platforms.Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.Performing other duties when needed.

Responsible for the overall success of the product – managing the product’s lifecycle from feature discovery through development and product launch.Manage the product development through the agile framework including sprint planning, user story authoring, and acceptance testing.Design and drive the overall vision and product strategy to a coherent whole.Retrieve and analyze data & feedback from customers, stakeholders, and other teams to shape short and long-term strategies, requirements, features and endproducts.Manage product requirements and backlog, and contribute to their scalable growthwhile bringing their company’s vision and strategy to life.Collaborate with executive management to prioritize and scope product features andstrategic delivery plans based on company goals and ROI.Work in lockstep with design to influence UX strategy and manage trade-offs in scopeand timeline.Prepare analytics strategy to track product use and impact on end users.Looks for innovative product solutions authoring, and opportunities based on strongmarketplace data analysis.Lead and support initiatives to drive user feedback.Bridges cross-functional disciplines, balancing business, technical, and designconstraints to bring products to market.

Working closely with the Editor and fellow Social Editors to create and curate content.Creating and executing both long- and short-term growth strategies across bothplatforms.Developing and executing original formats and content ideas.Using analytics not just for reporting but also to inform content choices and formats.Overseeing content target given to the content creators.Give new ideas for the junior editors and check their work performance.Oversee final video compliance with social media platforms.