Lead a billion pound business; largest convenience channel in the food & beverage “On The Run” convenience stores & “Exxon Mobile” stations across Egypt with a team of +2500 associate.Responsible for the development of product range, pricing and services across the business with the aim of delivering the company growth and profit strategy, achieving operational excellence, creating a distinct customer experience. Career Highlights:• Exceed the annual business target for the past 5 years• Exxon Mobile franchise acquisition & rights of operation for all CODO stations• Launch of 1st station operated by La Poire under Exxon Mobile global guidelines• Revenue generation through in-store promotional material and branding• Cost reduction on the coffee business material through local high-quality production• Optimize customer experience & maximize sales by enhancing display through CatMan• Introduction of e-payment method (Fawry) among higher social profile• Co-branding with leading market players such as Vodafone, Etisalat & Redbull