Co-Founder & Design Lead of an upcoming Montreal-based creative studio specializing in design and photography.

Producing info-graphics, logos, banners, packaging, product displays, and much more to cater to the needs of renowned clients like FaZe Swagg, Billie Eilish Fragrances and GUESS — all while offering creative consulting services and delivering trend-based recommendations for businesses.

Management and organization of studio, event, and urban photoshoots to meet the needs of various notable clients such as Café Baristello, EMS Ingénierie, and Croyds Gallery.

Graphic Designer tasked with creating brand assets and key graphic visuals for RW&CO. Collaborating heavily with large teams such as; the content team, marketing team, e-commerce team, creative director and the internal graphic design team.Art Direction —• Assisting the Creative Director in leading the Spring '24 season by selecting images, color palettes, and conducting research on typography, art direction, and newsletter trends.• Led and took ownership of the Spring '24 newsletters, including creating a library of email templates to greatly improve the graphic designers' workflow. Provided art direction for the revamped newsletters by cascading and presenting it to the graphic designers and executives.Advertising —• Storyboarding and graphic design for company campaign video content in collaboration with an external design agency, ensuring alignment with brand aesthetics and messaging.Teamwork —• Collaborating seamlessly with cross-functional-teams consisting of Graphic Designers, Marketing, Merchandising, the Creative Manager and the Creative Director to deliver compelling visual solutions and exceed project expectations.Branding —• Conceptualization and design of new iconography to work in harmony with RW&CO.'s primary logotype.

Graphic Designer/Creative Coordinator tasked with creating audience-aware brand assets and key graphic visuals for Samuelsohn. Collaborating heavily with the Marketing team, the E-commerce team, the creative director, and various printers.Packaging & Print Design —• Creation and art direction of centennial marketing collateral such as hanger tags, swing tags, lookbooks, lapel pins & more.• Creation and preparation of interactive floor plan layouts and true-to-size print files for company tradeshows.• Assisting, coaching, and briefing the junior graphic designer on several print-related tasks.Web Design —• Assisting on MVP launch of the new website; choice of theme based on wireframes and data.• Collaborating with the creative director and junior graphic designer on visual merchandising guidelines.Branding — • Creating two sets of brand guidelines: the new sub-brand and the centennial collection.• Assisting in creating a new logo for an unannounced Samuelsohn sub-brand and coordinating with a freelance illustrator to bring the concept to life. Advertising —• Occasional advertisements, flyers and newsletters for varying social media marketing campaigns.• Occasional in-house video content for social media.• Presentations for board meetings/pitches to clients.⚠️ Currently on-call at Samuelsohn as an independent contractor, contributing to diverse projects. Note: LinkedIn reflects only full-time in-house employment durations; timelines may vary.

Production of various info-graphics and product shots for the team's social media profiles along with the production of team members' social media graphics.

Graphic & Web Designer tasked with creating brand assets, info-graphics and front-end development on the website to sell products/services at MC2M.Digital & Print Design —• Production of info-graphics: advertising banners, product images, templates & floor plans.• Design of custom signage: rework the companies' parking signs and coordinate with the printer.Web —• Website management: solving technical/visual issues, managing databases, editing HTML & CSS, installing plugins, posting content, etc.• Creation of newsletter templates: initial sketching, prototyping & implementing into Wordpress.• Product research and development: expand on existing products and find new ones to incorporate.• Collaborating with web development team on a new website.Marketing — • Analysis of statistical data to further improve the company's services.• Collaborating on the start of a marketing strategy.• Brand development (Helping the company find their voice).Training —• Received trainings on topics pertaining to business, marketing and web sectors (i.e: Project management with Scrum | Introduction to programming: Python | UX & Data - Initiation: Designing and Improving the User Experience with Data | SEO: How to optimize the visibility of your website, and more.)⚠️ Currently on-call at MC2M as an independent contractor, contributing to diverse projects. Note: LinkedIn reflects only full-time in-house employment durations; timelines may vary.

Aiding in the development and upkeep of; the logo, brand identity, video content & schedule while also responding to comments and recruiting creators. — 400K+ video views.

Storekeeper and retail salesperson, serving and advising customers, stocking shelves.

Storekeeper and retail salesperson, serving and advising customers, stocking shelves.