• Researching and writing engaging online articles, ensuring• Utilizing multimedia elements, such as images and videos• Conducting interviews, attending events, and staying current with news sources. n Managing social media for article promotion, building audience engagementImplementing SEO techniques for improved article visibility and rankings

- UNV Assignment:• Review, proofread and edit speeches, statements, op-eds, and other communication and outreach materials taking into account grammar, style, content and format • Develop and edit concept paper, reports and press releases following UNDP Editorial guidelines• Create and develop content for different UNDP social media channels

• Writing, editing and updating HR communications in a variety of media including print, web, digital and video• Develop, write and coordinate internal communications that include WellCare’s intranet site and company-wide emails to associates• Developing and program managing internal communication campaigns and initiatives including strategic and tactical planning• Incorporating HR messages into appropriate enterprise-wide communications channels• Posting and maintaining communications and global HR content on the company intranet utilizing SharePoint• Learns business essentials to effectively deliver news and information to all areas of the company• Operate a personal computer and use MS Excel/Word/Outlook/PowerPoint and required programs

• Conducted professional market research in order to improve the clients’ online presence on different regional markets.• Analysed performance and worked on the development of new digital marketing programs which significantly increased websites visits.• Completed detailed performance reports on digital marketing campaigns and produced original media content to grow an audience.• Stayed up-to-date with trends, collaborated with colleagues on the creation and implementation of new, more efficient analysis tools, and pro-actively participated in weekly team meetings with managers.

• Authoring and editing news reports and features for Ahram’s official online news portal• Managing a seven-strong editorial and writing team ensuring team meet content and editorial benchmarks• Coaching and mentoring Journalism university students on summer news, report and feature writing courses• Writing SEO-optimised content that organically enhances Al-Ahram’s ranking across key search engines• Photographer and Videographer for numerous stories ensuring all footage is edited to the highest standard• Creating Press Packs, PR content, quotes, articles and feature pitches as well as pitching story ideas to an extensive network of journalists• Organising various events, including press conferences, exhibitions, open days and press tours• Maximising community cohesion through open days and sponsorship/coverage of community initiatives• Overseeing company website, including development of revolving content as well as updating social media• Building a trusted “black book” of contacts and sources for use in future stories, interviews and features• Conducting interviews with a diverse range of people to support and corroborate existing news items

- Delivering features, subtitle translation and content creation for Middle East’s first ever video platform- Authoring content, news stories and features in Arabic and English with all content being culturally suitable-Translating subtitles live ensuring translations meet benchmarked quality standards and are 100% accurate- Developing social media content for Sport360 Facebook pages as well as engaging blog posts