Moath Alhammouri Email & Phone Number

London, London, Gb

- Defining and executing a comprehensive affiliate strategy across various partner types, including affiliate networks, content partners, and incentive partners (coupon codes and cashback). Each partner is managed according to their business nature and our specific requirements, with a strong emphasis on driving their growth and performance.- Developing a global partnerships strategy that delivers significant value to key partners and their customers. This includes offering unique benefits such as exclusive experiences for top-tier customers, along with points, miles, and cashback through airline programs and loyalty partners. Additionally, we selectively offer discount codes to broader audiences via banking and payment partners when it aligns with our strategy.- Building and nurturing relationships with influencers, both directly and through agencies. We focus on brand activations that boost brand awareness, as well as coupon code promotions aimed at driving growth and increasing conversions.- Optimizing our global Display strategy to effectively re-engage existing customers and attract new ones. This involves collaborating with Display partners and implementing targeting strategies that align both upper-funnel and lower-funnel campaigns.- Fostering collaboration across departments to ensure our growth initiatives align with broader business goals, including legal compliance, brand building, commercial strategies, and other key synergies.- Working closely with finance teams to manage budget allocations, regional spending, and toppling targets, with a constant focus on optimizing Return on Ad Spend (ROAS).- Proactively identifying and capitalizing on growth opportunities by establishing key strategic collaborations. This approach allows us to adapt to the company’s priorities in each market, season, and customer segment.

London, London, Gb

- Defining and executing comprehensive growth strategies, setting and achieving targets while efficiently managing spending and ensuring optimal budget allocation.- Leading local channels (Affiliate Channel and Growth Partnerships Channel) while overseeing globally managed channels (PPC, Display, SEO, CRM). I ensured that all efforts were aligned with the trade calendar, taking a 360-degree approach to key trade moments such as New Season, Ramadan, Eid, and Black Friday.- Strategically expanding partnerships across diverse sectors, including Loyalty Programs, Banking, Airlines, Membership Clubs, and Payments.- Overseeing the Growth department with a strong focus on nurturing team talent, maintaining team happiness and stability, and fostering an environment that supports career growth and well-being. This approach led to high satisfaction and engagement levels among team members.- Proactively identifying and capitalizing on growth opportunities by establishing a synergistic approach with strategic collaborations and other departments within the business. This ensured we adapted to the company’s priorities in each market, season, and customer segment.

London, London, Gb

- Establishing and growing strategic partnerships across various sectors in the Middle East, including Loyalty Programs, Government Companies, Buy Now Pay Later Companies, Banking, Payments, and Airline Companies. These efforts significantly contributed to the region’s success.- Expanding the affiliate channel by identifying, onboarding, and managing strategic partnerships with both direct affiliates and affiliate network partners. This led to substantial revenue growth and customer acquisition.- Developing new partnership approaches and maintaining strong relationships with industry partners, consistently identifying collaborative opportunities for mutual business growth and value creation.- Participating in key industry events to recruit partners, focus on data-driven growth strategies, and build strong connections within the industry.- Leading a pivotal project to extend FARFETCH’s market presence into new countries, including Poland, Romania, and Turkey. This involved conducting comprehensive research and launching successful affiliate and influencer collaborations, significantly impacting performance and market penetration in these regions.

London, London, Gb

- Initiating and successfully launching the Affiliate Program for the Middle East region, with a focus on affiliate onboarding to expand the program and significantly drive revenue growth.- Launching the Partnerships channel, contributing to global strategy development and successfully onboarding key strategic partners in the Middle East region.- Implementing innovative approaches through strategic partnerships to reach new audiences and drive growth, enhancing customer acquisition and overall campaign effectiveness.- Leveraging expertise in Affiliate Marketing and Partnerships, combined with data-driven strategies, to continually improve campaign performance and uncover new growth opportunities.- Actively supporting the Middle East's marketing calendar and key focuses through targeted affiliate activities, aligning promotional efforts with regional trade initiatives and seasonal highlights to maximize impact and engagement.

Dubai, Ae

- Leading affiliate marketing initiatives at a group level for diverse brands such as Ounass, GAP, and Mamas & Papas. Managed all aspects of their affiliate marketing activities, requirements, and trade events across various categories, from luxury fashion to streetwear and baby and kids' products.- Collaborating closely with each brand team to ensure tailored affiliate marketing strategies aligned with their unique goals, trade focuses, and specific seasonalities. This experience enhanced my ability to adapt strategies to suit each brand's distinct market positioning.- Expanding my role to include Influencer Marketing and App Marketing through strategic partnerships with app partners, thereby enhancing brand reach and customer engagement.- Playing a key role in the planning and launch of two Al Tayer Group startups, Nass and Nisnass, focusing on their performance marketing strategies encompassing affiliate marketing, influencer outreach, and app marketing.- Contributing to the digital transformation of Al Tayer Group's retail operations by leveraging my expertise in affiliate and digital marketing to drive the company's online growth and market penetration.

Riyadh , Ksa, Sa

- Setting the affiliate and app marketing strategies for noon.com pre-launch, with a focus on tech integration, strategy definition, and launch preparations.- Playing a key role in establishing the foundation for the company's marketing efforts, collaborating closely with marketing management, tech teams, and product development from the ground up.- Assisting the product team with numerous product experiments and UI/UX setup, contributing to front-end development from a user perspective and leveraging my e-commerce experience to enhance user engagement.- Establishing and implementing effective marketing strategies during the company's pre-launch phase, ensuring a solid foundation for both immediate impact and sustainable future growth.

Dubai, Dubai, Ae

- Embarking on my first e-commerce role, I developed a comprehensive understanding of various aspects of e-commerce, including customer segmentation, campaign management, product strategies, and customer category insights. This role equipped me with essential growth strategies and optimization tactics for e-commerce success.- Launching and significantly growing Namshi.com’s affiliate program, transforming it from scratch into a multi-million dollar channel that became a key contributor to the company’s growth and success.- Supporting the company’s marketing calendar and key trade moments through successful collaborations with affiliate and app partners, complemented by proactive communication with our partners. This collaborative effort significantly contributed to Namshi’s growth and helped achieve key milestones during its startup phase.

- Managing affiliate campaigns end-to-end, covering both client and affiliate sides. Enhanced the company's affiliate network and ensured cohesive strategy and execution across all partnerships.- Embracing the dual responsibility of overseeing both clients and affiliates, increasing the overall effectiveness and reach of our affiliate program by establishing a unified approach from campaign initiation to completion.- Playing a key role in achieving great success for major clients such as Amazon ME (formerly Souq), Hilton Hotels, Kaspersky Antivirus, Anantara Group, and several software, gaming, and leading e-commerce companies.

- Entering the affiliate marketing industry with the first affiliate network in the Middle East, quickly learning the field's aspects and demonstrating outstanding performance with keen attention to detail.- Managing affiliate relationships and effectively driving campaigns for clients, significantly contributing to the success of various campaigns.- Recognized for fast learning and exceptional achievements at ikoo, complemented by earning a certificate through an advanced affiliate marketing management training program.