Working as Senior Experience & Interface Designer.• Conducting UX audit and identifying potential usability problems, findability issues, inefficiencies, and bottlenecks that prevent users from completing their objectives• Conducting competitor analysis and identifying new features and suggesting enhancements as per the industry trends• Analysis of Users’ needs - segmentation and personas• Build information architecture and create user flows • Constructing wireframes, UI mockups, and prototypes to enable effortlessly navigation and better User Experience• Communicate with developers, and product managers and improve synergies with the creative department• Conduct UI adjustments and enhancements based on user feedback• Conduct usability testing, identifying the issues and refining the user experience• Communicate design ideas and prototypes to product managers• Analyzing user feedback and activity, and iterating to enhance the user experience• Prepare a design system and style guide that enable the team to develop a product faster

Working as Sr. Web & Mobile Interface and Experience Designer.• Conducting UX audit and identifying potential usability problems, findability issues, inefficiencies, and bottlenecks that prevent users from completing their objectives• Conducting competitor analysis and identifying new features and suggesting enhancements as per the industry trends• Analysis of Users’ needs - segmentation and personas• Build information architecture and create user flows • Constructing wireframes, UI mockups, and prototypes to enable effortlessly navigation and better User Experience• Communicate with developers, and product managers and improve synergies with the creative department• Conduct UI adjustments and enhancements based on user feedback• Conduct usability testing, identifying the issues and refining the user experience• Communicate design ideas and prototypes to product managers• Analyzing user feedback and activity, and iterating to enhance the user experience• Prepare a design system and style guide that enable the team to develop a product faster

Worked as Sr. Web & Mobile Interface and Experience Designer.• Analysis of Users' needs - segmentation and personas• Build information architecture and create user flows • Constructing wireframes, UI mockups and prototypes to enable effortless navigation and better User Experience• Communicate with developers, product managers and improve synergies with the creative department• Conduct UI adjustments and enhancements based on user feedback• Communicate with the development team and improve synergies with the creative department• Conduct usability testing, identifying the issues and refine the user experience

Worked as a mobile & web UX/UI designer, doing all parts of UX flow including Information Architecture, Interaction Design, Wireframes and Prototyping for multi-disciplinary government sector.• Meetings with stakeholders to gather requirements and determine the needs of client, users and products.• Facilitated cross department communication between developers to provide a better user friendly UX flow and UI design.• Conducted usability testing and research, reviewing the results, and making recommendations based on the results.Few Projects so far: 
• Web & Mobile app Design - UAE Insurance Authority 
• Website Design - Duabi RTA (Road & Transport Authority) 
• Email Templates & Newsletters - Duabi RTA (Road & Transport Authority) 
• Website Design - Sharjah RTA (Road & Transport Authority)

Responsible for the entire UI/UX solutions, user flows, interactions, wireframes, navigable prototypes, information architecture, heuristic evaluation and visual graphics like logos, imagery and iconography:• Plan, research and defining user experience flows• Developed user personas and scenarios in order to enhance functionality and usability for key audiences• Create wireframes to enable easy navigation and better User Experience• Designed User Experience & Interface for Web and Mobile app• Ensured a consistent experience across the responsive website and mobile• Proposed design changes to continuously improve the user experience for web & mobile• Collaborate with developers and project managers to create strategy, roadmap and perfect implementation of projects• Usability testing and heuristic evaluation• Conduct A/B test to ensure a better and user centered solutions

• Responsible for the user interface for e-commerce websites• Front-end development keeping the SEO aspects in mind• Responsible to proposed UI enhancements to improve the user experience• Collaborated with developers, stakeholders and project managers to understand and meet their requirements

• Design User Experience & Interface for Websites• Develop websites keeping the search engine optimized aspects in mind• Design graphics for promotion campaigns (brochures, flyers, posters) etc.• Product photography, photo retouch/editing and optimize images for web and print
• Create designs for products catalog, packaging, logo, stationary (business cards, employee cards, letterhead) etc.
• Prepare artwork to be print ready